Senior Growth & Community Manager - MENA & South Asia
Abu Dhabi, UAE +1
Full time
Remote
Compensation is not specified
Role
Growth Hacker
Description
Would you like to be part of a global blockchain company that operates the world’s largest digital asset exchange by trading volume and users? Join us in our mission to drive cryptocurrency adoption and revolutionize the concept of money.
Responsibilities
- Develop and implement creative marketing strategies to increase user adoption and revenue.
- Lead data-informed campaigns and product positioning across various marketing channels like CRM, digital, social media, performance marketing, and affiliate marketing.
- Monitor campaign performance metrics, adjust strategies based on results, and generate regular performance reports to highlight trends and improvement opportunities.
- Execute growth hacking initiatives to enhance user engagement and retention.
- Create and execute effective go-to-market strategies.
- Collaborate between local teams, central business units, and product teams.
- Design and execute community-oriented strategies using local social channels and offline events to drive engagement and build a sense of community among users.
- Act as the primary community contact and coordinate with marketing and product teams to align community expectations.
- Manage the Binance Angels program and facilitate collaboration between Angels and the Binance team.
Requirements
- Preferably hold a Bachelor’s degree in Business Administration, Marketing, or a related field.
- Minimum of 5 years of experience in user acquisition/retention, growth marketing, or similar roles, preferably within the cryptocurrency or tech sectors.
- Demonstrated expertise in launching and managing community initiatives, such as developing online forums, launching ambassador programs, organizing events, and managing social media platforms.
- Deep understanding of the MENA and South Asia regions.
- Proficient in marketing channels and community platforms like Telegram and Discord.
- Solid knowledge of cryptocurrency-related terminologies and trends, with a passionate interest in the industry.
- Willingness to work flexible hours to engage with the crypto community frequently.
- Strong multitasking skills and ability to work efficiently under tight deadlines.
- Proven track record in conducting and analyzing A/B testing.
- Exceptional project management capabilities.
- Excellent communication and interpersonal skills.
- Thrive in a fast-paced, results-driven environment.
- Fluency in English.
Conditions
- Competitive salary
- Flexible working arrangements
- Flat organizational structure
- Work in exciting locations with talented international colleagues
- Join the forefront of the cryptocurrency revolution and contribute to the world's leading cryptocurrency exchange!
About Binance
Binance Exchange, the top crypto platform in terms of trading volume and user base, serves customers across 180+ countries and regions. With the ability to process over 1.4 million orders per second, Binance is known for its security, performance, and speed, appealing to both enthusiasts and professional traders.
Skills Required
Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified