Senior Growth Manager, Paid Search
Are you a driven Paid Search specialist looking for an exciting opportunity? At our company, we are dedicated to promoting the use of cryptocurrency and consistently striving for growth and innovation through product advancement and client acquisition. We are a respected player in the industry known for compliance, security, and privacy. Our advertising spans globally across various products, from cryptocurrency trading to stocks, sports, and prediction markets.
We are seeking a talented individual proficient in Paid Search and App Marketing to manage and optimize our global Search accounts. You should be highly skilled in platforms like Google Ads and Apple Search Ads, capable of swiftly building and enhancing campaigns while continuously seeking growth opportunities.
Given the complexity and scale of our operations, we require a specialist who can stay at the forefront of technology while effectively managing a diverse portfolio of accounts. In return, we offer extensive technical support and available resources, both internally and from vendors. We also provide ongoing product development and pathways for personal advancement, allowing you to expand your skills and make a substantial impact.
Responsibilities
- Campaign Management: Manage paid search campaigns on major platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
- Global User Acquisition: Expand our user base worldwide for web and app, targeting quality growth and optimized return on investment.
- Advanced Strategy Development: Create and implement innovative paid search strategies and operational models at a large scale, launching new product lines through thorough research and execution.
- Cross-Functional Collaboration: Collaborate closely with data science and SEO teams to ensure marketing strategies align with business goals seamlessly.
- Operational Excellence: Optimize complex, large-scale operations using leading paid search methodologies, tools, and platforms to achieve superior performance.
- Budget Management: Proactively manage budget allocation and pacing across campaigns to ensure maximum ROI and goal achievements.
- Performance Optimization: Enhance creative assets, increase conversion rates by refining landing pages, ad copy, keywords, and target audiences.
- Market Intelligence: Keep abreast of industry trends, search engine updates, and changes in financial user behavior to maintain competitive and highly effective campaigns.
- Competitive Analysis: Conduct comprehensive competitive analysis and benchmarking in the financial sector to identify opportunities and adjust strategies accordingly.
- Data-Driven Decision Making: Partner with data and analytics teams to build dashboards, analyze performance, and identify actionable insights for informed strategic decisions.
- Stakeholder Reporting: Prepare and deliver detailed reports on campaign performance, market trends, and future strategies to key stakeholders and leadership.
Requirements
- Educational Background: Degree in Marketing, Business, Finance, or related field.
- Hands-On Experience: Minimum 5 years of hands-on paid search marketing experience with a strong track record in web and app growth.
- Industry Advantage: Prior experience in Finance or Tech is beneficial.
- Platform Expertise: Proficient in Google Ads and Apple Search Ads with a successful track record of scaling campaigns globally.
- Innovation Mindset: Passion for innovation, continuous learning, and driving excellence in the paid search arena.
- Analytical Mindset: Strong analytical skills with the ability to interpret data effectively and translate insights into actionable strategies.
- Financial Management: Demonstrated skill in managing significant budgets across diverse channels and platforms to achieve ambitious growth targets.
