Senior Growth Manager, Paid Search
Are you a highly motivated Paid Search specialist with a hands-on approach? An exciting opportunity awaits you!
Our company is dedicated to driving the adoption of cryptocurrency through innovation and growth. We prioritize product development and client acquisition while maintaining industry leadership in compliance, security, and privacy. Our advertising efforts span globally across various products, including crypto trading, stocks, sports, and prediction markets.
We are seeking a skilled Paid Search and App Marketing expert to manage and optimize our Search accounts on a global scale. Proficiency in Google Ads and Apple Search Ads is a must. You should be adept at swiftly building and fine-tuning campaigns, always seeking opportunities for growth and experimentation.
Given the complexity and scope of our operations, we are in need of a specialist who can stay at the forefront of technology while managing a diverse portfolio of accounts efficiently. In return, we provide top-notch tech support, ample resources from both internal and external sources, ongoing product advancements, and avenues for individual development. This role offers a platform for you to showcase your abilities and make a significant impact.
Responsibilities
- Campaign Management: Oversee paid search campaigns on major platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
- Global User Acquisition: Drive global user expansion for web and app, focusing on high-quality growth and maximizing ROI.
- Advanced Strategy Development: Create innovative paid search strategies at scale and introduce new product lines via thorough research.
- Cross-Functional Collaboration: Collaborate with data science and SEO teams to align marketing strategies with business goals.
- Operational Excellence: Utilize leading paid search methodologies and platforms to optimize large-scale operations for superior performance.
- Budget Management: Proactively manage budget allocation to ensure optimal ROI and meet key performance indicators.
- Performance Optimization: Improve creative assets, conversion rates, and landing pages for enhanced campaign efficacy.
- Market Intelligence: Stay updated on industry trends, search engine updates, and evolving user behavior for competitive campaigns.
- Competitive Analysis: Conduct comprehensive competitive analysis to identify market opportunities and adjust strategies as needed.
- Data-Driven Decision Making: Partner with data and analytics teams to gather insights and make informed strategic decisions.
- Stakeholder Reporting: Prepare and present detailed reports on campaign performance and future strategies to key stakeholders.
Requirements
- Educational Background: Degree in Marketing, Business, Finance, or related field.
- Hands-On Experience: Minimum 5 years of experience in hands-on paid search marketing with a focus on web and app growth.
- Industry Advantage: Prior experience in Finance or Tech is beneficial.
- Platform Expertise: Proficiency in Google Ads and Apple Search Ads, with proven success in global campaign scaling.
- Innovation Mindset: Passion for innovation and driving excellence in paid search.
- Analytical Mindset: Strong analytical skills to interpret data and develop actionable strategies.
- Financial Management: Demonstrated ability to manage budgets effectively across diverse channels to achieve growth targets.
We may use artificial intelligence tools to assess your suitability for this position by analyzing your Resume/CV content. This aids in our recruitment process but does not replace human decision-making. Rest assured your application will be considered holistically. For more insight into your data processing, please contact us directly.
