Senior Growth Manager, Paid Search

Job Summary:

Are you a skilled Paid Search specialist with a drive for success? An exciting opportunity awaits you at our organization!

We are dedicated to advancing the use of cryptocurrency, constantly innovating and growing through product enhancements and client acquisition. Our commitment to regulatory compliance, security, and privacy has established us as a respected industry figure. Our advertising efforts span across a range of products, from crypto trading to various other markets globally.

We are in search of a talented Paid Search and App Marketing professional to lead the development and optimization of our Search accounts on a global scale. Proficiency in Google Ads and ASA is a must, along with the ability to swiftly create and fine-tune campaigns, consistently seeking avenues for growth and experimentation.

Given the complexity and scale of our operations, we need someone who can stay at the forefront of technology while effectively managing a diverse portfolio of accounts. In return, we offer top-notch technical support and resources, both internally and from vendors, as well as continuous product enhancements and prospects for personal growth. This role presents a great opportunity to push your skills and impact to the utmost.

Key Responsibilities:

• Campaign Management: Oversee paid search campaigns across major platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
• Global User Acquisition: Drive the expansion of our user base worldwide for web and app platforms, focusing on quality growth and maximizing ROI.
• Advanced Strategy Development: Develop innovative paid search strategies and operational models at scale, introducing new product lines through research and implementation.
• Cross-Functional Collaboration: Collaborate closely with data science and SEO teams to ensure cohesive marketing strategies aligned with business goals.
• Operational Excellence: Optimize large-scale, complex operations using advanced paid search methodologies, tools, and platforms for superior performance.
• Budget Management: Proactively manage budget distribution across campaigns for optimal ROI and goal achievement.
• Performance Optimization: Enhance creative assets, refine landing pages, ad copy, keywords, and audiences to improve conversion rates.
• Market Intelligence: Stay informed on industry trends, search engine updates, and financial user behavior to keep campaigns competitive and effective.
• Competitive Analysis: Conduct in-depth competitive analysis to identify market opportunities and stakeholder reporting within the financial sector.
• Data-Driven Decision Making: Utilize data and analytics to create dashboards, analyze performance metrics, and derive actionable insights for strategic decisions.
• Stakeholder Reporting: Prepare and deliver comprehensive reports on campaign performance, market insights, and future strategies to key stakeholders and leadership.

Requirements:

• Educational Background: Degree in Marketing, Business, Finance, or related field.
• Experience: Minimum 5 years in hands-on paid search marketing, showcasing expertise in web and app growth.
• Industry Advantage: Previous experience in Finance or Tech is advantageous.
• Platform Proficiency: Strong command of Google Ads and Apple Search Ads, with a track record of scaling campaigns globally.
• Innovation Mindset: Passion for innovation, continuous learning, and driving excellence in the paid search realm.
• Analytical Skills: Strong analytical abilities to interpret data and translate insights into actionable strategies effectively.
• Financial Management: Proven ability to manage significant budgets across various channels and platforms to achieve growth targets.