ASO Lead - App Store Optimization: Android & IOS
About Us:
Crypto.com is a leading cryptocurrency exchange company headquartered in Singapore, known for its diverse financial services, including a mobile app, exchange platform, noncustodial DeFi wallet, NFT marketplace, and direct payment service in cryptocurrency. With a customer base of reportedly 100 million as of June 2023, the company is anticipating substantial growth in the coming years through its 2025 product roadmap that includes expansions into TradFi, derivatives, and banking.
We are currently looking for an experienced ASO Lead to drive our market strategies and enhance app store presence for organic user acquisition as part of our growth initiatives. The successful candidate will be well-versed in user acquisition, localization strategies, and organic app store optimization techniques, with a keen understanding of various digital marketing channels to successfully launch and expand our apps globally.
Responsibilities
ASO (App Store Optimization) Strategy Development
Develop and execute comprehensive ASO strategies to boost app visibility and global rankings.
Conduct market research and competitor analysis to optimize app metadata for enhanced search visibility.
Implement localization strategies to customize app content for diverse markets and languages.
Collaborate closely with tech and product teams to enhance app rankings.
User Acquisition Optimization:
Implement ASO strategies to improve user acquisition conversion rates.
Analyze app store data and user feedback to refine user acquisition tactics.
Collaborate with internal teams and external partners to identify growth opportunities.
Performance Monitoring and Reporting:
Track and analyze key performance metrics related to ASO and user acquisition strategies.
Generate reports to evaluate strategy effectiveness and propose enhancements.
Stay informed about industry trends to ensure competitive market positioning.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Demonstrated success in improving app rankings and driving user acquisition through ASO strategies.
- Proficiency in localization strategies and global market app content optimization.
- Strong knowledge of organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills for data-driven decision-making.
- Experience collaborating across internal teams and external agencies.
- Outstanding communication and project management abilities.
- Creative problem-solving skills and hands-on leadership style.
Life at Crypto.com:
- Enabling employees to explore new opportunities within a supportive and proactive working environment.
- Fostering personal and professional growth through skill development and innovative solutions.
- Collaborative work culture focused on supporting each other.
- Team engagement to achieve mutual goals towards widespread cryptocurrency adoption.
Benefits
- Competitive salary package.
- Comprehensive medical insurance coverage.
- Generous annual leave entitlement.
- Flexibility in work hours and hybrid or remote setup.
- Internal mobility programs for career development.
- Work perks including a Crypto.com Visa card.
- Varied benefits packages based on regional requirements.
Founded in 2016, Crypto.com serves a vast customer base and aims to promote cryptocurrency adoption worldwide. With a commitment to security, privacy, and compliance, Crypto.com is dedicated to driving innovation in cryptocurrency technology. Diversity and inclusion are valued within the organization to build a dynamic and talented team.
Chief Business Development Officer (CBDO)
Key Responsibilities:
Develop and execute comprehensive business development strategies aligned with company vision
Identify and pursue strategic partnerships, collaborations, and integration opportunities with protocols, exchanges, and web3 projects
Lead negotiations for high-value deals and partnerships
Build and maintain relationships with key stakeholders, investors, and industry leaders
Analyze market trends and competitive landscape to identify growth opportunities
Represent the company at conferences, events, and in the broader crypto community
Collaborate with product, marketing, and technical teams to align BD initiatives
Drive revenue growth through new channels and business models
Manage and mentor the business development team
Report directly to CEO on BD performance metrics and pipeline
Business Development Associate (5 positions)
Responsibilities:
Conduct targeted outreach to projects, exchanges, and potential partners
Manage initial contact and relationship building with prospects
Qualify leads and opportunities for BD Managers
Maintain CRM records and track outreach activities
Coordinate meetings and facilitate introductions between stakeholders
BD Manager (2 positions)
Responsibilities:
Identify and pursue new business opportunities
Manage client relationships and renewals
Collaborate with product and tech teams on client needs
Meet revenue and growth targets
BD Lead
Web3 Business Development Partner (Uncapped Commission + ETH Payouts)
Shillbee is the automated growth weapon for Web3 projects. We help crypto founders, DAOs, and memecoins dominate Twitter & Spaces. In this market, silence is death. We solve that by automating engagement, boosting listener counts, and creating the "social proof" investors need to see. We have verified product-market fit and a high conversion rate because we solve a burning pain point instantly. Now, we are scaling.
The Role
We are looking for a Hunter. We don't need you to sit in Zoom meetings or fill out endless reports. We need you to identify launching projects, reach out to founders, and close deals.
This is a 100% Commission-Based role. You eat what you kill, but the buffet is open.
What You Will Do
Hunt: Identify potential clients daily (New token launches on Solana/Base, quiet Twitter accounts with high trading volume).
Engage: Reach out via Twitter DMs, Telegram, or Discord. You know where founders hang out.
Close: Sell our Subscription Plans ($199/mo) and "Whale Packs" ($500+). The value proposition is simple: "We make your project look alive."
Build: Recruit your own network of sub-affiliates and agency partners to scale your income.
Who You Are
Native to Web3: You know what "WAGMI", "CT", and "Spaces" mean. You understand the urgency of a token launch.
Hustler: You don't wait for inbound leads. You generate them.
Independent: You work from anywhere, anytime. We care about results (revenue), not hours.
Experience in selling marketing services, SaaS, or shilling services is a huge plus.
The Offer (Why partner with us?)
Tailored High-Commission Structure: We negotiate a personal percentage with you based on your traffic source and volume. No rigid corporate grids—your upside is uncapped.
2-Tier Agency Model: Scale your income beyond your own time.
Tier 1: Earn high commission on your direct sales.
Tier 2: Recruit other partners or affiliates. You earn an override % on their sales.
Note: The system is strictly capped at 2 layers to ensure maximum payouts for active sellers.
Ecosystem Expansion: We are not stopping at Twitter automation. We have an aggressive roadmap of new Web3 tools launching soon. This means continuous opportunities to cross-sell new products to your existing clients and increase your LTV (Lifetime Value) per customer.
On-Demand ETH Payouts: We speak your language. Receive your commissions in ETH (Ethereum Mainnet) within 24 hours of your withdrawal request. No "Net-30" delays.
Verified Product-Market Fit: You are selling a live, functioning tool that solves a critical pain point immediately. Real demand, no selling "vaporware".
How to Apply
Don't send a generic corporate cover letter. Send us your Telegram handle or Twitter profile and tell us in one sentence how you plan to find your first client.