ASO Lead - App Store Optimization: Android & IOS

Status
Singapore
Full time
Hybrid
Compensation is not specified
Role
Marketing Manager
Description

About Us:

Crypto.com is a leading cryptocurrency exchange company headquartered in Singapore, known for its diverse financial services, including a mobile app, exchange platform, noncustodial DeFi wallet, NFT marketplace, and direct payment service in cryptocurrency. With a customer base of reportedly 100 million as of June 2023, the company is anticipating substantial growth in the coming years through its 2025 product roadmap that includes expansions into TradFi, derivatives, and banking.

We are currently looking for an experienced ASO Lead to drive our market strategies and enhance app store presence for organic user acquisition as part of our growth initiatives. The successful candidate will be well-versed in user acquisition, localization strategies, and organic app store optimization techniques, with a keen understanding of various digital marketing channels to successfully launch and expand our apps globally.

Responsibilities

  • ASO (App Store Optimization) Strategy Development

  • Develop and execute comprehensive ASO strategies to boost app visibility and global rankings.

  • Conduct market research and competitor analysis to optimize app metadata for enhanced search visibility.

  • Implement localization strategies to customize app content for diverse markets and languages.

  • Collaborate closely with tech and product teams to enhance app rankings.

  • User Acquisition Optimization:

  • Implement ASO strategies to improve user acquisition conversion rates.

  • Analyze app store data and user feedback to refine user acquisition tactics.

  • Collaborate with internal teams and external partners to identify growth opportunities.

  • Performance Monitoring and Reporting:

  • Track and analyze key performance metrics related to ASO and user acquisition strategies.

  • Generate reports to evaluate strategy effectiveness and propose enhancements.

  • Stay informed about industry trends to ensure competitive market positioning.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
  • Demonstrated success in improving app rankings and driving user acquisition through ASO strategies.
  • Proficiency in localization strategies and global market app content optimization.
  • Strong knowledge of organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
  • Excellent analytical skills for data-driven decision-making.
  • Experience collaborating across internal teams and external agencies.
  • Outstanding communication and project management abilities.
  • Creative problem-solving skills and hands-on leadership style.

Life at Crypto.com:

  • Enabling employees to explore new opportunities within a supportive and proactive working environment.
  • Fostering personal and professional growth through skill development and innovative solutions.
  • Collaborative work culture focused on supporting each other.
  • Team engagement to achieve mutual goals towards widespread cryptocurrency adoption.

Benefits

  • Competitive salary package.
  • Comprehensive medical insurance coverage.
  • Generous annual leave entitlement.
  • Flexibility in work hours and hybrid or remote setup.
  • Internal mobility programs for career development.
  • Work perks including a Crypto.com Visa card.
  • Varied benefits packages based on regional requirements.

Founded in 2016, Crypto.com serves a vast customer base and aims to promote cryptocurrency adoption worldwide. With a commitment to security, privacy, and compliance, Crypto.com is dedicated to driving innovation in cryptocurrency technology. Diversity and inclusion are valued within the organization to build a dynamic and talented team.

Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified
Status

More Full-time Jobs

Show more

Marketing Team Lead

Part time
Remote
🌐 About Us
Neonflick is a tech organization specializing in Web3 development.
We believe Web3 solutions are not as popular as they could be — mainly due to complexity. Our mission is to simplify the user experience and make decentralized technology more accessible and intuitive for everyone.
🚀 About the Role
We are looking for a Marketing Team Lead who is passionate about Web3 and excited to help shape and grow our marketing efforts. You will manage the marketing team, oversee campaigns, and ensure strategic alignment with the project’s goals.
🔹 Responsibilities
Manage and coordinate the marketing team
Develop strategic plans for marketing growth and user engagement
Analyze regular user activity and community reports
Propose and implement new marketing approaches based on data insights
Prepare regular reports summarizing the department’s activities and outcomes
Ensure alignment of team efforts with overall project vision
🔹 Requirements
Strong interest in Web3 / blockchain / decentralized technologies
Leadership and team management skills
Ability to analyze data and translate it into actionable strategies
Strong organizational and communication skills
Proactive and self-motivated mindset
🔹 What You Get
Early-stage involvement in a Web3 tech organization
Real influence over marketing strategy and team development
Opportunity to build leadership experience in the Web3 space
Potential long-term collaboration and future compensation as the project grows
A chance to contribute to making Web3 simpler and more accessible
⚠️ Important
This is an unpaid position. We are looking for someone motivated by vision, learning, and long-term impact rather than immediate compensation.
If you are passionate about Web3 and want to lead a team that shapes the project’s growth, we’d love to hear from you.

Community Manager (X & Telegram)

Part time
Remote
🌐 About Us
Neonflick is a tech organization specializing in Web3 development.
We believe Web3 solutions are not as popular as they could be — mainly due to complexity. Our mission is to simplify the user experience and make decentralized technology more accessible and easy to use for everyone.
🚀 About the Role
We are looking for a Community Manager who is passionate about Web3 and eager to help grow our online community. You will manage and engage our presence on:
X (Twitter)
Telegram
Your goal is to foster engagement, collect user feedback, and help shape the voice of Neonflick in the community.
🔹 Responsibilities
Actively manage and engage our X and Telegram communities
Respond to user questions and feedback
Collect and summarize user feedback into actionable insights
Prepare regular community activity reports
Suggest improvements based on community engagement
Work closely with the team to align community strategy with the project vision
🔹 Requirements
Genuine interest in Web3 / blockchain / decentralized technologies
Proactive and self-motivated mindset
Good communication skills
Ability to summarize feedback and report clearly
Creativity in community engagement and content ideas
🔹 What You Get
Early-stage involvement in a Web3 tech organization
Influence over community growth and project development
Opportunity to gain experience in Web3 and community management
Potential long-term collaboration and future compensation as the project grows
A chance to contribute to making Web3 simpler and more accessible
⚠️ Important
This is an unpaid position. We are looking for someone motivated by vision, learning, and long-term potential rather than immediate salary.
If you are passionate about Web3 and love building and engaging communities, we would love to hear from you.

Content Manager (Web3) Tiktok/Youtube

Part time
Remote
🌐 About Us
Neonflick is a tech organization specializing in Web3 development.
We believe that Web3 solutions are not yet as popular as they could be. The main reason? Complexity.
Our mission is simple but ambitious:
To make Web3 user experience easier, clearer, and more accessible for everyday users.
We are building solutions that remove friction, reduce confusion, and help bridge the gap between powerful decentralized technology and real-world usability.
🚀 About the Role
We are looking for a Content Manager who is genuinely interested in Web3 and wants to help shape how our project is presented to the world.
You will be responsible for managing and growing our presence on:
TikTok
YouTube
Your goal is to build awareness, engagement, and community around Neonflick and its vision.
🔹 Responsibilities
Regularly publish content across all platforms
Develop and maintain a consistent content strategy
Track engagement, growth, and audience behavior
Prepare regular performance and activity reports
Collect and analyze feedback from viewers/subscribers
Suggest improvements and new content ideas
Test new formats and adapt to platform algorithms
🔹 Requirements
Strong interest in Web3 and decentralized technologies
Self-motivated and proactive mindset
Ability to work independently
Understanding of X, TikTok, and YouTube algorithms
Basic analytics and reporting skills
Creativity and strategic thinking
🔹 What You Get
Early-stage involvement in a Web3 tech organization
Real ownership and influence over brand voice
Opportunity to build a strong portfolio in the Web3 space
Long-term growth potential as the company scales
A chance to contribute to making Web3 simpler for everyone
⚠️ Important Note
This is currently an unpaid position. We are looking for someone who is driven by vision, learning, and long-term potential rather than immediate compensation.
If you believe Web3 should be simpler and more accessible — and you want to help communicate that vision to the world — we’d love to hear from you.

Investment Analyst

Full time
Remote
Role:
Help the team find and evaluate early-stage startups. Search for promising projects, do quick market checks, prepare short summaries, track portfolio companies, and assist with basic due diligence.
Skills & Requirements: 
0–2 years of experience (recent graduates or startup background welcome) 
Strong interest in AI, crypto, and new technologies 
Good at research, writing clear notes, and using spreadsheets 
Organized, fast learner, and comfortable with uncertainty 
English at upper-intermediate level
Salary:
$85,000 – $115,000 USD base + small carry + full benefits
Description:
At Sirex.vc we back crazy ideas in AI and decentralized tech. As Investment Analyst you’ll be right in the middle of the action — scanning hundreds of startups every week, learning how real venture works, and helping decide where we put money. Perfect first step into VC for someone hungry and smart. High risk. Zero apologies.

Operating Partner

Full time
Remote
Role:
Work side-by-side with portfolio founders to scale their companies at speed. Lead talent acquisition for critical roles, build operational systems and processes, shape go-to-market strategy, track key metrics, and support follow-on fundraising.
Skills & Requirements: 
4–6+ years of hands-on experience in high-growth startups (previous Head of Operations, Chief of Staff, or founding team member strongly preferred) 
Deep understanding of AI, decentralized infrastructure or developer platforms 
Strong talent network and proven ability to recruit top technical talent 
Exceptional execution skills and comfort operating in ambiguity 
Data-oriented and systems thinker
Salary: 
$175,000 – $245,000 USD base + significant carry + equity + full benefits
Description:
Sirex.vc doesn't just invest — we build alongside our founders. As Operating Partner, you will be the difference-maker for our portfolio companies, rolling up your sleeves to help them move faster and smarter than their competition. If you live for turning chaos into momentum and want to help create the defining companies of the next decade, this is your role. High risk. Zero apologies.
Payment in Crypto
14,583-20,417
Monthly
See details