ASO Lead - App Store Optimization: Android & IOS
About Us:
Crypto.com is a leading cryptocurrency exchange company headquartered in Singapore, known for its diverse financial services, including a mobile app, exchange platform, noncustodial DeFi wallet, NFT marketplace, and direct payment service in cryptocurrency. With a customer base of reportedly 100 million as of June 2023, the company is anticipating substantial growth in the coming years through its 2025 product roadmap that includes expansions into TradFi, derivatives, and banking.
We are currently looking for an experienced ASO Lead to drive our market strategies and enhance app store presence for organic user acquisition as part of our growth initiatives. The successful candidate will be well-versed in user acquisition, localization strategies, and organic app store optimization techniques, with a keen understanding of various digital marketing channels to successfully launch and expand our apps globally.
Responsibilities
ASO (App Store Optimization) Strategy Development
Develop and execute comprehensive ASO strategies to boost app visibility and global rankings.
Conduct market research and competitor analysis to optimize app metadata for enhanced search visibility.
Implement localization strategies to customize app content for diverse markets and languages.
Collaborate closely with tech and product teams to enhance app rankings.
User Acquisition Optimization:
Implement ASO strategies to improve user acquisition conversion rates.
Analyze app store data and user feedback to refine user acquisition tactics.
Collaborate with internal teams and external partners to identify growth opportunities.
Performance Monitoring and Reporting:
Track and analyze key performance metrics related to ASO and user acquisition strategies.
Generate reports to evaluate strategy effectiveness and propose enhancements.
Stay informed about industry trends to ensure competitive market positioning.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Demonstrated success in improving app rankings and driving user acquisition through ASO strategies.
- Proficiency in localization strategies and global market app content optimization.
- Strong knowledge of organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills for data-driven decision-making.
- Experience collaborating across internal teams and external agencies.
- Outstanding communication and project management abilities.
- Creative problem-solving skills and hands-on leadership style.
Life at Crypto.com:
- Enabling employees to explore new opportunities within a supportive and proactive working environment.
- Fostering personal and professional growth through skill development and innovative solutions.
- Collaborative work culture focused on supporting each other.
- Team engagement to achieve mutual goals towards widespread cryptocurrency adoption.
Benefits
- Competitive salary package.
- Comprehensive medical insurance coverage.
- Generous annual leave entitlement.
- Flexibility in work hours and hybrid or remote setup.
- Internal mobility programs for career development.
- Work perks including a Crypto.com Visa card.
- Varied benefits packages based on regional requirements.
Founded in 2016, Crypto.com serves a vast customer base and aims to promote cryptocurrency adoption worldwide. With a commitment to security, privacy, and compliance, Crypto.com is dedicated to driving innovation in cryptocurrency technology. Diversity and inclusion are valued within the organization to build a dynamic and talented team.