ASO Lead - App Store Optimization: Android & IOS

About Us:

We are a forward-thinking cryptocurrency exchange company based in Singapore, offering a range of financial services including a mobile app, exchange platform, noncustodial DeFi wallet, NFT marketplace, and direct payment service in cryptocurrency. With a customer base of over 100 million as of June 2023, we are set for substantial growth in the coming years with our ambitious 2025 product roadmap.

Position Overview:

We are in search of a proactive and seasoned ASO Lead to drive our market strategies in key markets and optimize our app store presence to maximize organic user acquisition. The ideal candidate should have a solid background in user acquisition, localization strategies, and organic app store optimization techniques, coupled with a strong business mindset.

This role necessitates a profound comprehension of both organic and non-organic digital marketing channels to effectively introduce and expand our apps in global markets. Join our dynamic global team with the shared mission of making cryptocurrency accessible to all.

Responsibilities:

• Development of ASO Strategy: Craft and execute comprehensive ASO strategies to enhance app visibility and rankings worldwide, including conducting keyword research and competitor analysis.
• User Acquisition Optimization: Implement ASO strategies to boost user acquisition conversion rates, analyze app store data for informed decisions, and collaborate with internal and external partners to identify growth opportunities.
• Performance Tracking and Reporting: Monitor and analyze key performance metrics related to ASO and user acquisition, generate reports to evaluate strategy effectiveness, and keep abreast of industry trends for a competitive edge.

Requirements:

• Bachelor’s degree in marketing, Business Administration, or related field.
• 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
• Proven track record in improving app rankings and driving user acquisition through ASO strategies, ideally within similar verticals.
• Experience in localization strategies and adapting app content for diverse markets.
• Strong understanding of organic and non-organic digital marketing channels like SEO, SEM, social media, and influencer marketing.
• Excellent analytical skills, cross-functional collaboration capabilities, communication skills, and project management proficiency.

Life at the Company:

Employees are encouraged to think innovatively, work in a transformational environment, and grow personally and professionally within the organization. The company fosters a supportive team culture, where stakeholders collaborate to achieve common goals.

Benefits:

• Competitive salary package.
• Medical insurance coverage for employees and dependents.
• Birthday and work anniversary leave entitlement.
• Flexibility in work arrangements, including hybrid or remote setups.
• Career advancement opportunities through an internal mobility program.
• Work perks, such as a company-provided Visa card.

Founded in 2016, our company serves over 80 million customers globally, with a vision of ensuring "Cryptocurrency in Every Wallet™." Committed to promoting cryptocurrency adoption through innovation, we prioritize security, privacy, and compliance in our operations, providing a fairer digital ecosystem for all.

We are dedicated to creating an inclusive environment that values diversity and welcomes individuals with various backgrounds and skills. Applicant data will be used solely for recruitment purposes.