ASO Lead - App Store Optimization: Android & IOS
About Us:
We are a leading cryptocurrency exchange company based in Singapore, providing a range of financial services such as an app, exchange platform, noncustodial DeFi wallet, NFT marketplace, and direct payment service in cryptocurrency. With a rapidly growing customer base of over 100 million as of June 2023, we are on track for significant expansion, as outlined in our 2025 product roadmap featuring new offerings and branching into areas like TradFi, derivatives, and banking.
Position Overview:
We are looking for an experienced ASO Lead to drive our go-to-market strategies across key markets and optimize our app store visibility to boost organic user acquisition. The ideal candidate will have a solid background in user acquisition, localization tactics, and organic app store optimization techniques, with a keen business sense. This role demands a deep comprehension of both organic and non-organic digital marketing channels to effectively launch and grow our apps globally.
Responsibilities
ASO (App Store Optimization) Strategy Development
Create and implement comprehensive ASO strategies to enhance global app visibility and rankings.
Carry out keyword research, competitive analysis, and market trend studies to optimize app metadata and improve search visibility.
Deploy localization strategies to customize app content for various markets and languages, driving higher engagement and downloads.
Collaborate closely with tech and product teams to elevate app rankings.
Work in coordination with the paid team to ensure unified execution of keyword strategies.
User Acquisition Optimization:
Employ app store optimization strategies to increase user acquisition conversion rates.
Analyze app store data and user feedback to refine and enhance user acquisition techniques.
Collaborate with internal teams and external partners to identify avenues for user acquisition growth and expansion.
Performance Monitoring and Reporting:
Monitor and analyze key performance metrics related to ASO and user acquisition campaigns.
Produce regular reports to evaluate strategy effectiveness and propose optimizations while driving best practices.
Keep abreast of industry trends and best practices to retain a competitive edge.
Requirements
- Bachelor’s degree in marketing, Business Administration, or a related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Proven track record of boosting app rankings and driving user acquisition through ASO strategies in similar verticals like TradFi or Defi/CeFi.
- Experience in localization strategies and global app content optimization.
- Strong understanding of organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills to interpret data and facilitate data-based decisions.
- Experience collaborating cross-functionally with internal teams and external agencies.
- Exceptional communication, project management, creative thinking, and problem-solving skills.
- Hands-on leadership approach.
Life @
Join a dynamic and ambitious team, empowered to think big and explore new opportunities within a proactive and transformational work environment dedicated to fostering innovation. Benefit from professional and personal growth opportunities, collaborative work culture, and cohesive teamwork aimed at achieving our shared goal of widespread cryptocurrency adoption.
Benefits
- Competitive salary
- Comprehensive medical insurance coverage
- Generous annual leave entitlements
- Flexible work arrangements
- Internal mobility program
- Work perks including a crypto.com visa card
- Varied employee benefits based on regional requirements
About Company:
Established in 2016, we serve a global customer base exceeding 80 million and are esteemed as one of the quickest growing cryptocurrency platforms worldwide. Our mission is to facilitate wider cryptocurrency adoption by spearheading innovation and empowering individuals to build a more equitable digital ecosystem. We are committed to diversity, inclusivity, and fairness in all our operations.
Candidates we seek encompass a diverse mix of backgrounds, perspectives, and skills to reinforce and enrich our team. All data provided by applicants is used solely for recruitment purposes.
CoinCROWD - DevOps Engineer
Ecosystem Growth Lead, DefAI
Identify opportunities to collaborate with new and emerging projects that are at the intersection of DeFi and AI
Manage existing project relationships and help teams integrate AI into their offerings and roadmaps
Regularly monitor market for new trends in the AI and DeFi space
Formulate strategies for integrating AI into ecosystem narrative and architecture
Establish role as an active community leader and ambassador on social media, highlight and elevate top community proposals and ideas
Monitor key liquidity and volume metrics, and collaborate both with external partners and internally with marketing to increase awareness
Assist in creating new exchange partnerships and listings for ecosystem projects
Analyze existing market data and provide updates on metrics to key stakeholders
Attend global conferences and coordinate partnership meetings, ensure that product and sales materials are always updated and focused for the applicable opportunity
WHAT YOU WILL BRING
Bachelor's Degree or higher
5+ years of experience within trading or finance preferred
Strong understanding of AI and DeFi, finger on the pulse of new trends in this nascent space
Previous experience with DeFi and/or AI projects
Experience analyzing and assessing market data
Detail-oriented mindset
Great written/verbal communication
Social media presence preferred
Product management/development experience preferred
Salary Range: $159,197 to $198,996
(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)
YOU CAN SUBMIT YOUR APPLICATION TO US BY E-MAIL - avax@jobs-offers.com
Customer Support (Remote)
Job duties:
1、Be responsible for receiving users’ inquiries and answering concerns through online customer service tools.
2、Be agile to send feedback of users’ problems, do a good job of collecting and organizing problems.
3、Be proficient in English. With Chinese，Malaysian,Korean and other language skills will be preferred.
4、Have strong business sensitivity, be able to master the basic business after training. With Cryptocurrency related knowledge and experience is preferred.
5、Be thoughtful about daily work and good at finding obstacle points in users’ experience, digging users’ needs, and promoting problem solution and processing optimization.
6、Be adaptive to shift work for both day and night shifts.
Job requirements.
1、Have good logical thinking ,be able to judge the real needs of users.
2、Be enthusiastic about customer service , responsible for customer experience , and be able to provide comprehensive solutions to problems.
3、Be able to adjust communication method effectively according to different users’ requests and needs.
4、Possess self-management skills and be able to work independently in an ever-changing and fast-paced environment.
5、Have good learning ability, be good at discovering and self-summary.
6、Be experienced in providing support to customers by online chat services, email, and tickets.
7、Have good communication skills, good presentation skills, strong affinity, hard-working ability, good pressure-bearing ability.
Business Development (Remote)
Job type: Full-time, remoteKey Responsibilities:
1. Develop and execute strategies to grow the derivatives trading user base intarget regions.
2. Build and manage partnerships with institutional clients and key ecosystemplayers.
3. Identify market trends, user needs, and competitor activities to drive productand service enhancements.
4. Collaborate with internal teams to optimize product offerings and campaigns fortarget markets.
Qualifications:
1. Proven experience in business development or sales in the crypto/financialindustry.
2. Strong understanding of derivatives trading and market dynamics.
3. Excellent communication and negotiation skills.
Crypto Community Manager for Telegram
Our team is looking for a community manager to moderate and actively engage in multiple Telegram groups.
Responsibilities:
Keep chats active
Respond to members questions
Moderate the group
This is a full-time position (8 hours per day) with a salary of $100 per group. We manage multiple groups, so there’s an opportunity to earn more.
Requirements:
High-level English proficiency
Strong knowledge of the crypto space
Payment is in crypto only.