ASO Lead - App Store Optimization: Android & IOS

About Us:

We are a leading cryptocurrency exchange company based in Singapore, providing a range of financial services such as an app, exchange platform, noncustodial DeFi wallet, NFT marketplace, and direct payment service in cryptocurrency. With a rapidly growing customer base of over 100 million as of June 2023, we are on track for significant expansion, as outlined in our 2025 product roadmap featuring new offerings and branching into areas like TradFi, derivatives, and banking.

Position Overview:

We are looking for an experienced ASO Lead to drive our go-to-market strategies across key markets and optimize our app store visibility to boost organic user acquisition. The ideal candidate will have a solid background in user acquisition, localization tactics, and organic app store optimization techniques, with a keen business sense. This role demands a deep comprehension of both organic and non-organic digital marketing channels to effectively launch and grow our apps globally.

Responsibilities

• ASO (App Store Optimization) Strategy Development

• Create and implement comprehensive ASO strategies to enhance global app visibility and rankings.

• Carry out keyword research, competitive analysis, and market trend studies to optimize app metadata and improve search visibility.

• Deploy localization strategies to customize app content for various markets and languages, driving higher engagement and downloads.

• Collaborate closely with tech and product teams to elevate app rankings.

• Work in coordination with the paid team to ensure unified execution of keyword strategies.

• User Acquisition Optimization:

• Employ app store optimization strategies to increase user acquisition conversion rates.

• Analyze app store data and user feedback to refine and enhance user acquisition techniques.

• Collaborate with internal teams and external partners to identify avenues for user acquisition growth and expansion.

• Performance Monitoring and Reporting:

• Monitor and analyze key performance metrics related to ASO and user acquisition campaigns.

• Produce regular reports to evaluate strategy effectiveness and propose optimizations while driving best practices.

• Keep abreast of industry trends and best practices to retain a competitive edge.

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
• Proven track record of boosting app rankings and driving user acquisition through ASO strategies in similar verticals like TradFi or Defi/CeFi.
• Experience in localization strategies and global app content optimization.
• Strong understanding of organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
• Excellent analytical skills to interpret data and facilitate data-based decisions.
• Experience collaborating cross-functionally with internal teams and external agencies.
• Exceptional communication, project management, creative thinking, and problem-solving skills.
• Hands-on leadership approach.

Life @

Join a dynamic and ambitious team, empowered to think big and explore new opportunities within a proactive and transformational work environment dedicated to fostering innovation. Benefit from professional and personal growth opportunities, collaborative work culture, and cohesive teamwork aimed at achieving our shared goal of widespread cryptocurrency adoption.

Benefits

• Competitive salary
• Comprehensive medical insurance coverage
• Generous annual leave entitlements
• Flexible work arrangements
• Internal mobility program
• Work perks including a crypto.com visa card
• Varied employee benefits based on regional requirements

About Company:

Established in 2016, we serve a global customer base exceeding 80 million and are esteemed as one of the quickest growing cryptocurrency platforms worldwide. Our mission is to facilitate wider cryptocurrency adoption by spearheading innovation and empowering individuals to build a more equitable digital ecosystem. We are committed to diversity, inclusivity, and fairness in all our operations.

Candidates we seek encompass a diverse mix of backgrounds, perspectives, and skills to reinforce and enrich our team. All data provided by applicants is used solely for recruitment purposes.