Content Writer - Crypto/Blockchain

Job Overview:

A successful independent digital wealth management platform based in HK is in need of a knowledgeable Financial Content Marketing Associate (or Manager, depending on experience) to join their expanding team. The platform, backed by renowned global venture firms and financial institutions, handles billions in assets for a wide range of clients, including retail, high-net-worth, and institutional investors. As part of this role, you will collaborate closely with leadership to create impactful investment content, establish market authority, and engage different investor groups in the Greater Bay Area.

Responsibilities:

Conduct research, create, and publish original investment commentary, market insights, educational articles, and thought leadership content for regional channels.

Develop tailored content for specific regional sub-audiences on topics such as local pension schemes, retirement planning, and significant financial milestones.

Write compelling marketing copy for email campaigns, social media platforms, and other promotional materials while maintaining brand consistency.

Manage a content calendar localized to align with SEO strategies, search priorities, and overall business objectives.

Utilize advanced AI writing tools and language models to support content creation and enhance editorial workflows.

Collaborate with digital distribution platforms to expand campaign reach and enhance brand credibility across key market sectors.

Requirements:

Bachelor's degree in Finance, Economics, Journalism, Communications, or equivalent practical experience (additional certifications like CFA are beneficial).

More than 5 years of experience in financial journalism, content marketing, or investment copywriting within fintech, banking, or asset management industries.

Ability to communicate complex financial ideas, market dynamics, and investment principles clearly and accurately in both written English and Traditional Chinese.

Thorough knowledge of the local financial market, including regional regulations, pension structures, and local economic elements.

Practical experience with digital marketing channels (Google, LinkedIn, Instagram, WeChat, Xiaohongshu) and familiarity with SEO/GEO keyword tactics.

Hands-on experience or a keen interest in utilizing AI tools and language models within an editorial workflow.

Candidates with extensive experience may be considered for a managerial position.

SEO Copywriter (English)
Location: Remote (Must work as per Indochina Time (UTC+7 and UTC+8)
Salary: max 3,000 USDT per month
Working Hours: 9 AM – 12 PM and then 1 PM – 6 PM (Indochina Time)
Working Days: Monday to Friday & 2nd Saturday of every month
English Proficiency Required: Must have professional-level proficiency in both spoken and written English.
 
SKILLSET REQUIRED:
2-3 Years of proven experience as an SEO Writer or similar role in a cryptocurrency-related content
Strong Writing Skill, Storytelling and Engagement: Balancing SEO needs with the art of storytelling to keep readers engaged and encourage sharing and conversion.
Content Strategy Alignment: Understanding how SEO content fits into a broader marketing or content strategy and aligning it with business goals.
Keyword Research, understanding how to find relevant keywords and phrases that potential readers might use to search for a topic. This includes using tools like Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest.
On-Page SEO Optimization: Knowing how to implement SEO best practices directly within the content. This includes optimizing meta titles, descriptions, headings (H1, H2, etc.), and URL structures
Link Building and Internal Linking: Knowing how to integrate both external (backlinks) and internal links in content to boost SEO performance and website navigation
Optimizing for Featured Snippets
Content Optimization for Mobile, as more users browse on smartphones and tablets
Familiarity with tools like Google Analytics and Search Console to monitor performance and make data-driven decisions
updated with changes to search engine algorithms, especially Google’s regular updates, and knowing how to adjust content accordingly.
Why Join Hotcoin?
Competitive salary (paid in USDT)
Work remotely with a global crypto team
Flexible international work environment
Career growth opportunities in the fast-evolving crypto industry
contact Directly HR & Talent Recruiter in telegram @febiekateHC
 

English writer & Coordinator (Internship) Training will be provided
 
•Experience in writing blog and online articles.
•Ability to independently prepare social media content and coordinate with designers to ensure timely and quality submissions with minor supervision.
•Assist with localization and English proofreading as needed.
•Skills in social media content planning are required.
•Willingness to present and participate in AMA English sessions as required.
•Coordinate with video editors to ensure timely and quality video delivery.
•Background in fintech, Web3, crypto, or forex is a plus.
•Strong communication and interpersonal skills.
•Positive attitude and proactive thinking are essential.
•A good testimonial letter will be provided upon completion of the internship.
•Performance-based conversion to full-time staff is possible.
•University graduate with degree or diploma in any field
•Salary Range: 1K – 2K USDT.

Overview

At OKX, we are dedicated to leveraging technology innovation in the cryptocurrency space to reshape the financial landscape globally. We cater to millions of users with a diverse portfolio of advanced products and tools, empowering individuals to venture into the world of crypto.

Team Background

Join our dynamic Growth Product Group, specifically the content growth team, in propelling global user expansion through innovative content strategies. We are in search of a seasoned and motivated Senior Product Manager to lead the development and implementation of growth strategies for our content products. In this role, you will collaborate closely with cross-functional teams such as product management, engineering, marketing, and local business teams to identify growth opportunities, conduct experiments for measurement, and contribute significantly to our global market expansion.

Responsibilities

Champion organic growth in the rapidly evolving content growth team.

Strategize and set the vision for top-notch SEO solutions and our content product, "Learn."

Manage the "Learn" product to drive user conversion and cultivate user growth through superior product quality.

Collaborate with stakeholders to expand the global reach of our "Learn" content.

Utilize Contentful to enhance "Learn" and other SEO pages, gathering requirements from various stakeholders and prioritizing them effectively.

Define product roadmap, success criteria, and oversee execution to provide exceptional user experiences.

Collaborate closely with the skilled engineering team to deliver quality products and services.

Dive into on-site, off-site, and tech SEO improvements to elevate SEO traffic collaboratively.

Qualifications

Ability to exhibit autonomy, initiative, and excel in a dynamic and fast-paced team environment.

Sound comprehension of the complete product development lifecycle and business strategies; proficient in developing high-quality PRD.

Demonstrated project management skills with clear communication capabilities to resolve project impediments across content, design, and engineering teams.

Experience in user-end products, grasping growth logic, diverse growth metrics, and effectively communicating with design teams.

Excellent interpersonal and communication expertise, capable of fostering relationships with global teams.

Proficient in all facets of SEO, including on-page optimization and content enhancement.

Holds a Bachelor's or Master's degree in a related field like engineering, statistics, business, or marketing.

Preferred Qualifications

Proficiency in advanced website analytics tools like Google Analytics, GSC, Ahrefs, Similarweb.

Experience in technical SEO, off-page SEO, and managing relationships with media platforms and ranking websites.

Background in the cryptocurrency or blockchain sector, with a deep understanding of crypto trading, web3 products, and market dynamics.

Perks & Benefits

Competitive total compensation.

Comprehensive insurance coverage for employees and dependents.

More benefits will be unveiled during the selection process.

At our progressive company, we embrace technology to reshape the future. Since our establishment in 2017, we have been at the forefront of transforming global systems through our state-of-the-art digital asset exchange, Web3 portal, and blockchain ecosystems. We enhance the financial landscape by offering cutting-edge products, solutions, and trading tools to a vast user base spanning 180 countries and exceeding 50 million individuals. Our commitment at OKX is to empower everyone to engage with Web3 and make financial access more inclusive using blockchain and decentralized finance.

Innovation is at the core of our work culture as we constantly strive to create impactful products and promote social responsibility by encouraging employee participation in various public welfare initiatives. With a global team of over 3,000 employees, we recognize that diversity and inclusion are critical for driving long-term value in the industry. Join us in shaping the future!

As a pivotal Content Designer, you play a crucial role in connecting our users with our products. Your skill in developing clear, concise, and precise content not only fosters trust with users but also simplifies complex product features into intuitive and user-friendly experiences. Engaging with key stakeholders across multiple departments such as Product Management, Design, Marketing, Research, Engineering, and Localization is integral to your role.

Key Responsibilities Include:

Crafting user-friendly content in English and/or Simplified Chinese, encompassing UX copy, emails, notifications, release notes, and product documentation.

Collaborating with global teams to maintain our brand voice and cultivate a compelling product narrative that aligns with our business goals.

Contributing to content guidelines and glossaries to ensure consistent, friendly, and professional communication with our users.

Proactively identifying and resolving potential project obstacles in collaboration with stakeholders to ensure timely project delivery and optimal user experience.

Qualifications We Seek:

Minimum of 5 years of experience in content writing or UX writing, with previous people management involvement.

Bachelor's degree or higher in English, Journalism, Communication, or related disciplines.

Exceptional interpersonal and communication skills along with proficient English writing capabilities.

Demonstrated proficiency in various writing forms like UI copy, microcopy, and user educational content.

Experience in creating style guides, content frameworks, and collaborating with diverse global teams.

Strong problem-solving skills with a focus on prompt issue resolution and enhancing user experience based on user needs and insights.

Preferred Qualifications:

Familiarity with the crypto or blockchain industry.

Proficiency in design and localization software.

International experience crafting content for various geographical regions.

Knowledge of written Chinese is a plus but not mandatory.

Company Benefits:

Competitive total compensation package.

Learning and Development programs with an education subsidy for employee growth.

Team-building initiatives and company events.

well-being support and meal allowances.

Comprehensive healthcare coverage for employees and dependents.