Copywriter
Circle is an innovative fintech company that operates in the exciting realm of digital money. Our cutting-edge technology allows for instant, low-cost, and global transactions. This opens up new opportunities for commerce, payments, and markets, and contributes to global economic growth. With our infrastructure, including the blockchain-based USDC dollar, we empower businesses, institutions, and developers to take advantage of these breakthroughs in money and technology.
What you’ll be part of:
At Circle, we prioritize transparency and stability. As we expand and operate in strong jurisdictions worldwide, our talented employees embody our company values: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. Our remote workforce believes in collaboration and embraces a flexible, inclusive work environment where everyone's ideas are valued.
What you’ll be responsible for:
Working closely with our designers, product marketing team, and marketing leads, you will create and refine various content types to ensure a consistent and engaging voice across different channels. We're seeking someone who is passionate about content, performance, and brand advocacy, and possesses conceptual thinking, creative writing skills, strategic questioning ability, and continuous optimization mindset.
What you'll work on:
- Developing concise content for Circle's website, blog, and in-product copy, maintaining a consistent brand voice.
- Utilizing key messaging frameworks provided by our brand strategy and product marketing teams to create engaging copy that highlights value propositions.
- Contributing to the evolution of our writing style guide, tailoring rules for specific segments and regions and identifying areas for brand voice improvement.
- Incorporating storytelling techniques to develop effective content hierarchy and information architecture for design projects.
- Collaborating with creative directors, designers, and marketing leads to develop fresh strategies for campaigns and various marketing materials.
- Creating compelling and actionable customer emails with attention-grabbing subject lines.
- Crafting promotional copy for multi-channel campaigns including landing pages, social media, paid media, events, and videos.
- Leading the ongoing development of a writing style guide and advocating for its implementation.
You will aspire to our four core values:
- Multistakeholder - You demonstrate dedication and commitment to customers, shareholders, employees, families, and local communities.
- Mindful - You value respect, active listening, and attention to detail.
- Driven by Excellence - You are relentless in pursuing excellence and success, and refuse to settle for mediocrity.
- High Integrity - You prioritize open and honest communication, maintaining high moral and ethical standards.
What you’ll bring to Circle:
- Over 12 years of creative copywriting experience in a fast-paced, result-oriented marketing setting.
- A strong passion for the power of words and their impact.
- The ability to effectively communicate with various stakeholders ranging from C-suite executives to crypto enthusiasts.
- Excellent gathering and synthesizing skills to quickly deliver and iterate on copy based on project timelines.
- A passion for or knowledge of the crypto space, along with a willingness to learn and understand our customers and internal stakeholders.
- Experience collaborating with legal and compliance teams to align on approved terms and phrases that adhere to brand guidelines.
- Comfort working on multiple projects with varying deadlines, and collaborating with cross-functional teams for feedback and direction.
- Strong written and verbal communication skills, including the ability to present ideas effectively.
- Experience working with external creative agencies and freelancers.
- Proactive and adaptable approach to working in ambiguous situations.
- Keen attention to detail and excellent problem-solving skills.
- Proficiency in Google Suite, Slack, and MacOS is preferred.
Additional Information:
- This position is eligible for day-one PERM sponsorship for qualified candidates.
- Circle is committed to fair and transparent compensation practices and considers various factors when determining pay ranges and total compensation packages.
- Base Pay Range: $160,000 - $207,500
- Annual Bonus Target: 17.5%
- Additional Benefits: Equity, Medical, Dental, Vision, 401(k), 10 days paid sick leave, and 11 paid holidays.
Circle is an equal opportunity employer that values diversity and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. Circle also participates in the E-Verify Program in certain locations, as required by law.