Copywriter
Job Description:
Circle is a pioneering fintech company focused on revolutionizing the global financial system. As a part of the emerging internet of money, we enable value to be transferred quickly and affordably worldwide. Our innovative infrastructure, including USDC, a blockchain-based dollar, is used by businesses, institutions, and developers to leverage the benefits of digital transactions.
What You'll Be Joining:
Circle has a strong commitment to transparency and stability. We are expanding our presence in prestigious jurisdictions worldwide and value efficiency as a key driver of success. Our company culture revolves around our core values: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. We thrive in a remote work environment, fostering collaboration and the sharing of innovative ideas.
Responsibilities:
Collaborating with designers, channel owners, product marketing teams, and marketing leads, you will craft, refine and ensure consistency in all forms of content across various channels. We are seeking a content expert who can champion performance and branding, utilizing strategic thinking and continuous optimization.
Your Tasks:
- Creating and maintaining short-form content for Circle's website, blog, and in-product copy, with the aim of aligning all communication with the brand's voice.
- Utilizing brand strategy and product marketing frameworks to convey value propositions effectively in copy, constantly optimizing for clarity and engagement.
- Contributing to the development and enhancement of the writing style guide, customizing rules for different market segments and regions and identifying areas for improvement in the brand's messaging.
- Utilizing storytelling techniques to develop engaging content structure and information architecture in design work.
- Collaborating with creative directors, designers, and marketing leads to devise fresh creative strategies for campaigns, collateral materials, websites, and more.
- Creating engaging and actionable customer emails with attention-grabbing subject lines.
- Generating compelling, multi-channel campaign copy for landing pages, social media, paid media, branded events, videos, etc.
- Taking the lead in the ongoing evolution of the writing style guide, actively promoting its adoption and adherence.
Core Values:
As an employee of Circle, you will embody our four core values:
- Multistakeholder: Demonstrating dedication and commitment to customers, shareholders, employees, families, and local communities.
- Mindful: Respecting others, actively listening, and paying attention to detail in all interactions.
- Driven by Excellence: Passionately pursuing customer success, refusing to accept mediocrity, and working tirelessly to achieve goals.
- High Integrity: Valuing open and honest communication, maintaining high moral and ethical standards, and rejecting manipulation and dishonesty.
Qualifications:
- Minimum of 12 years of experience in creative copywriting, preferably in a fast-paced, results-oriented marketing environment.
- Strong passion for words and their impact, even if you haven't worked in-house or for a startup before.
- Ability to communicate effectively with diverse audiences, from C-suite executives to crypto enthusiasts.
- Quick grasp of information and ability to synthesize inputs, delivering and iterating on copy within set timelines.
- Passion for or knowledge of the crypto industry, combined with an eagerness to understand our customers and the crypto landscape.
- Experience collaborating with legal and compliance teams to obtain approval for terms and phrases, ensuring adherence to established guidelines.
- Comfortable working on multiple projects with varying deadlines, collaborating with cross-functional teams for adjustments and consensus.
- Familiarity with strategic kickoffs, creative reviews, and agile teams, adapting and iterating as needed.
- Excellent written and verbal communication skills, able to express ideas clearly in diverse formats.
- Experience working with external creative agencies and freelancers.
- Proactive attitude and ability to navigate tasks in ambiguous situations.
- Strong attention to detail and problem-solving skills.
- Proficiency in Google Suite, Slack, and MacOS preferred.
Additional Information:
- Qualified candidates may be eligible for day-one PERM sponsorship for this position.
- Our compensation range is reflective of various factors, including experience, skills, and organizational requirements.
- We are committed to providing an inclusive work environment and value diversity at Circle. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Circle participates in the E-Verify Program in certain locations as required by law.