CRM Director

Our team in charge of marketing embarks on constructing impactful campaigns that reach a global audience of millions. The position offers opportunities to lead trends, work in a nimble environment, and engage in establishing strategic partnerships.

Primary Responsibilities:

• Strategic Leadership:

• Oversee and coach a top-performing team of CRMs, fostering a culture of collaboration, accountability, and excellence.

• Formulate and execute comprehensive automated lifecycle CRM strategies to guide customers efficiently through their pre and post-purchase journeys at scale.

• Create data-driven frameworks for customer journey mapping to inform lifecycle strategies and ensure alignment across functions.

• Collaborate with various departments such as product, marketing, legal, compliance, data engineering, content team, customer service, and vendors to enhance customer experiences and facilitate seamless transitions.

• Cultivate an inclusive and motivating workplace that encourages learning, innovation, and transparent communication.

• CRM Automation and Technical Management:

• Lead the development of creative strategies and executions to engage and retain customers effectively.

• Design and implement user growth strategies that enhance user loyalty and conversions while optimizing the conversion and retention funnel.

• Execute personalized email and push notification campaigns, maximizing engagement and conversion rates.

• Develop sophisticated segmentation strategies to deliver targeted and personalized CRM messages across different channels.

• Ensure the optimization of multi-channel CRM campaigns to drive business impact in alignment with organizational goals.

• Data Analysis, Reporting, and Insights:

• Analyze and report on campaign performance and customer engagement to refine strategies and enhance ROI.

• Collaborate with vendors and Analytics teams to generate insights, create strategic roadmaps, and drive continuous enhancements in lifecycle CRM efforts.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
• 8+ years of experience in CRM, digital marketing, or CRM software administration, including 3+ years of team leadership experience.
• Proven track record of successful strategies driving revenue and retention growth.
• Strong leadership and team-building skills in a fast-paced environment.
• Knowledge of latest CRM trends and technologies, with AI technology experience as a plus.
• Proficiency in CRM software, Business Intelligence tools, and Customer Data Platforms.
• Technical skills in SQL, ETL process, Python, Machine Learning, Data modeling, HTML, and CSS are a plus.
• Excellent communication skills to convey complex ideas effectively to different stakeholders.
• Ability to develop and implement innovative, data-driven CRM strategies aligned with business objectives.
• Passion for cryptocurrency, Web 3.0 projects, and emerging technologies.

Life @ Company:

• Encouragement to explore new opportunities in collaboration with a talented and caring team.
• Transformational and proactive work environment promoting innovative solutions.
• Support for personal and professional growth by developing new skill sets.
• Collaborative work culture with colleagues dedicated to aiding and standing by each other to achieve shared goals.

Benefits:

• Competitive salary.
• Comprehensive medical insurance package for employees and dependents.
• Generous annual leave entitlement, including birthday and work anniversary leave.
• Flexibility in work hours and hybrid or remote work options.
• Internal mobility program offering diverse career paths.
• Work perks including Company visa card upon joining.

About Company:

Founded in 2016, Company serves millions of global customers with its cryptocurrency platform, aiming to accelerate cryptocurrency adoption through innovation. Committed to building a fair digital ecosystem, the Company values diversity and inclusion to strengthen its team.