CRM Director
Our team in charge of marketing embarks on constructing impactful campaigns that reach a global audience of millions. The position offers opportunities to lead trends, work in a nimble environment, and engage in establishing strategic partnerships.
Primary Responsibilities:
Strategic Leadership:
Oversee and coach a top-performing team of CRMs, fostering a culture of collaboration, accountability, and excellence.
Formulate and execute comprehensive automated lifecycle CRM strategies to guide customers efficiently through their pre and post-purchase journeys at scale.
Create data-driven frameworks for customer journey mapping to inform lifecycle strategies and ensure alignment across functions.
Collaborate with various departments such as product, marketing, legal, compliance, data engineering, content team, customer service, and vendors to enhance customer experiences and facilitate seamless transitions.
Cultivate an inclusive and motivating workplace that encourages learning, innovation, and transparent communication.
CRM Automation and Technical Management:
Lead the development of creative strategies and executions to engage and retain customers effectively.
Design and implement user growth strategies that enhance user loyalty and conversions while optimizing the conversion and retention funnel.
Execute personalized email and push notification campaigns, maximizing engagement and conversion rates.
Develop sophisticated segmentation strategies to deliver targeted and personalized CRM messages across different channels.
Ensure the optimization of multi-channel CRM campaigns to drive business impact in alignment with organizational goals.
Data Analysis, Reporting, and Insights:
Analyze and report on campaign performance and customer engagement to refine strategies and enhance ROI.
Collaborate with vendors and Analytics teams to generate insights, create strategic roadmaps, and drive continuous enhancements in lifecycle CRM efforts.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
- 8+ years of experience in CRM, digital marketing, or CRM software administration, including 3+ years of team leadership experience.
- Proven track record of successful strategies driving revenue and retention growth.
- Strong leadership and team-building skills in a fast-paced environment.
- Knowledge of latest CRM trends and technologies, with AI technology experience as a plus.
- Proficiency in CRM software, Business Intelligence tools, and Customer Data Platforms.
- Technical skills in SQL, ETL process, Python, Machine Learning, Data modeling, HTML, and CSS are a plus.
- Excellent communication skills to convey complex ideas effectively to different stakeholders.
- Ability to develop and implement innovative, data-driven CRM strategies aligned with business objectives.
- Passion for cryptocurrency, Web 3.0 projects, and emerging technologies.
Life @ Company:
- Encouragement to explore new opportunities in collaboration with a talented and caring team.
- Transformational and proactive work environment promoting innovative solutions.
- Support for personal and professional growth by developing new skill sets.
- Collaborative work culture with colleagues dedicated to aiding and standing by each other to achieve shared goals.
Benefits:
- Competitive salary.
- Comprehensive medical insurance package for employees and dependents.
- Generous annual leave entitlement, including birthday and work anniversary leave.
- Flexibility in work hours and hybrid or remote work options.
- Internal mobility program offering diverse career paths.
- Work perks including Company visa card upon joining.
About Company:
Founded in 2016, Company serves millions of global customers with its cryptocurrency platform, aiming to accelerate cryptocurrency adoption through innovation. Committed to building a fair digital ecosystem, the Company values diversity and inclusion to strengthen its team.