CRM Director

Hong Kong
Full time
Hybrid
Compensation is not specified
Role
CTO
Description

Our team in charge of marketing embarks on constructing impactful campaigns that reach a global audience of millions. The position offers opportunities to lead trends, work in a nimble environment, and engage in establishing strategic partnerships.

Primary Responsibilities:

  • Strategic Leadership:

  • Oversee and coach a top-performing team of CRMs, fostering a culture of collaboration, accountability, and excellence.

  • Formulate and execute comprehensive automated lifecycle CRM strategies to guide customers efficiently through their pre and post-purchase journeys at scale.

  • Create data-driven frameworks for customer journey mapping to inform lifecycle strategies and ensure alignment across functions.

  • Collaborate with various departments such as product, marketing, legal, compliance, data engineering, content team, customer service, and vendors to enhance customer experiences and facilitate seamless transitions.

  • Cultivate an inclusive and motivating workplace that encourages learning, innovation, and transparent communication.

  • CRM Automation and Technical Management:

  • Lead the development of creative strategies and executions to engage and retain customers effectively.

  • Design and implement user growth strategies that enhance user loyalty and conversions while optimizing the conversion and retention funnel.

  • Execute personalized email and push notification campaigns, maximizing engagement and conversion rates.

  • Develop sophisticated segmentation strategies to deliver targeted and personalized CRM messages across different channels.

  • Ensure the optimization of multi-channel CRM campaigns to drive business impact in alignment with organizational goals.

  • Data Analysis, Reporting, and Insights:

  • Analyze and report on campaign performance and customer engagement to refine strategies and enhance ROI.

  • Collaborate with vendors and Analytics teams to generate insights, create strategic roadmaps, and drive continuous enhancements in lifecycle CRM efforts.

Requirements:

  • Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
  • 8+ years of experience in CRM, digital marketing, or CRM software administration, including 3+ years of team leadership experience.
  • Proven track record of successful strategies driving revenue and retention growth.
  • Strong leadership and team-building skills in a fast-paced environment.
  • Knowledge of latest CRM trends and technologies, with AI technology experience as a plus.
  • Proficiency in CRM software, Business Intelligence tools, and Customer Data Platforms.
  • Technical skills in SQL, ETL process, Python, Machine Learning, Data modeling, HTML, and CSS are a plus.
  • Excellent communication skills to convey complex ideas effectively to different stakeholders.
  • Ability to develop and implement innovative, data-driven CRM strategies aligned with business objectives.
  • Passion for cryptocurrency, Web 3.0 projects, and emerging technologies.

Life @ Company:

  • Encouragement to explore new opportunities in collaboration with a talented and caring team.
  • Transformational and proactive work environment promoting innovative solutions.
  • Support for personal and professional growth by developing new skill sets.
  • Collaborative work culture with colleagues dedicated to aiding and standing by each other to achieve shared goals.

Benefits:

  • Competitive salary.
  • Comprehensive medical insurance package for employees and dependents.
  • Generous annual leave entitlement, including birthday and work anniversary leave.
  • Flexibility in work hours and hybrid or remote work options.
  • Internal mobility program offering diverse career paths.
  • Work perks including Company visa card upon joining.

About Company:

Founded in 2016, Company serves millions of global customers with its cryptocurrency platform, aiming to accelerate cryptocurrency adoption through innovation. Committed to building a fair digital ecosystem, the Company values diversity and inclusion to strengthen its team.

Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified

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