CRM Director

Status
Hong Kong
Full time
Hybrid
Compensation is not specified
Role
CTO
Description

We are seeking a dynamic and seasoned CRM Director to spearhead our Go-To-Market (GTM) strategies with the goal of enhancing user engagement and loyalty. The ideal candidate should possess a solid CRM background, specializing in localization and personalization strategies. Essential skills required include customer journey mapping, customer lifecycle management, and segmentation utilizing data-driven machine learning techniques.

Responsibilities:

Strategy and Leadership:

  • Team Leadership: Mentor and lead a talented CRM team, cultivating a culture of collaboration, accountability, and high performance.
  • Vision Development: Develop and execute automated lifecycle CRM strategies to guide customers through their purchase journeys effectively at scale.
  • Data-Driven Frameworks: Create customer journey frameworks and maps to shape lifecycle strategies and ensure alignment across teams.
  • Cross-Department Collaboration: Collaborate with various teams and vendors such as product, marketing, legal, compliance, data engineering, content, and customer support to ensure seamless customer experiences and handoffs.
  • Inclusive Environment: Foster a motivating workplace that promotes continuous learning, innovation, and open communication.

CRM Automation and Tech Management Strategy:

  • Creative Development: Lead the creation of engaging strategies and executions for customer retention and engagement.
  • User Growth Strategies: Design and implement strategies to enhance user loyalty and conversions, optimizing the conversion and retention funnel.
  • Personalized Campaigns: Execute personalized email and push notification campaigns to boost engagement and conversion rates.
  • Segmentation Strategies: Develop sophisticated strategies for segmentation targeting and personalized CRM messaging across multiple channels.
  • Lifecycle Optimization: Oversee the optimization of multi-channel CRM campaigns to drive business impact in line with organizational goals.

Data Analysis, Reporting, and Insights:

  • Performance Monitoring: Analyze campaign performance and customer engagement, refining strategies based on data insights to enhance ROI.
  • Insights Collaboration: Collaborate with vendors and analytics teams to unearth insights, develop strategic roadmaps, and drive enhancements in CRM efforts.

Requirements:

  • Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
  • A minimum of 8 years experience in CRM, digital marketing, or CRM software administration, including at least 3 years in team leadership.
  • Excellent leadership and hands-on management skills, with a strong background in building and fostering high-performing teams in a dynamic environment.
  • Proficiency in the latest CRM trends and technologies with experience in AI technology being advantageous.
  • Strong analytical skills, proficient in CRM software, Business Intelligence tools, and Customer Data Platforms (CDP). Technical skills in SQL, ETL process, Python, Machine Learning, Data modeling, HTML, and CSS are favorable.
  • Exceptional communication and presentation abilities, with the capacity to effectively convey complex ideas and strategies to senior leadership and cross-functional teams.
  • Strategic thinker with the capability to develop and execute innovative, data-driven CRM strategies aligned with business objectives.
  • Passion for cryptocurrency, Web 3.0 projects, and emerging technologies.

Life @ Company:

  • Drive for big thinking and exploring new opportunities within a supportive, ambitious team.
  • Transformational and proactive work environment encouraging employees to find innovative solutions.
  • Internal growth opportunities, promoting personal and professional development.
  • Collaborative work culture with colleagues who support each other and work towards common goals.
  • Work flexibility adoption with flexi-work hours and hybrid or remote setups.
  • Career advancement prospects through internal mobility programs.
  • Work perks include a Company Visa card for eligible employees.

Are you eager to embark on a new journey with us?

Benefits:

  • Competitive salary with attractive annual leave entitlement, including birthday and work anniversary leaves.
  • Work flexibility with options for flexi-work hours and hybrid or remote setups.
  • Internal mobility program offering diverse career opportunities.
  • Work perks, such as a Company Visa card for eligible employees.
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified
Status

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Your north star metric is one thing: active traders on the platform generating volume. Not followers. Not Discord members. Not impressions. Traders who deposit and trade.
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10arx is an AI-native trading terminal for prediction markets. We aggregate Polymarket, Kalshi, and other exchanges into one professional-grade interface - smart market discovery, AI analytics, agentic automation, advanced execution, and a fully customizable dashboard.
We are building for serious traders - people who trade systematically and want a real edge. This is not a product for casual users. The technical team is in place. Now we are building product and growth.
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You are the first person responsible for all of growth. There are no existing processes. No team that already figured it out. You build everything from zero - strategy, channels, agency management, influencer partnerships, and the team itself.
This is not a support role. This is not a social media manager role. You own the entire growth function with full accountability.
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Go-to-market strategy. Build the full pre-launch and launch plan. Own the budget, justify every line of spend, and report results. Structure and accountability - not guesswork and vibes.
Influencer and KOL partnerships. Identify the right people in the prediction markets and crypto trading community. Build real long-term relationships - not one-off paid posts. We want people who actually trade on platforms like ours and talk about it authentically.
Agency management. Set briefs, control results, don't let agencies run in "report-for-show" mode. Know what you are paying for and defend every decision to the founder in two sentences.
Hiring and building the marketing team. Close the SMM role yourself - write the JD, run interviews, onboard, and build a working system. You define how the team operates.
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AI-powered marketing systems. Build and run AI agent workflows for growth: automated prospect research, influencer pipeline tracking, content generation pipelines, performance monitoring. If something can be delegated to an AI agent - it should be. This is a core part of the role, not a bonus.
Analytics and retention. Track CAC, funnel conversion, influencer ROI. Own email and Telegram retention flows. Traders leave fast if they don't see value - keeping them is your job too.
Partnerships and BD. Build integrations and co-marketing with projects in the Polymarket and prediction markets ecosystem. Access to existing audiences - not ads.
What we are looking for
You actively trade or closely follow prediction markets and know the trading community from the inside - Polymarket, Kalshi, or similar
You have built or grown a crypto Twitter/X account or Telegram community with measurable results you can show us - not just assisted, but owned it
You have real experience with crypto, Web3, or fintech influencers - not just sending pitches, but building real long-term relationships or a proven method for doing it fast
You have managed or allocated a marketing budget before and can defend every line of spend with data
You have managed agencies: you know what to ask, how to measure results, and where they tend to waste money
You have built a marketing function or team from zero - and you can do it again
You think in systems: you see the full funnel, not individual posts and campaigns
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You can work independently without being managed - we are a small founding team and you will own this function completely
You are proactive, fast, and comfortable operating in a space that moves every hour
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You trade on Polymarket or other prediction markets yourself
You have an existing network of crypto traders, KOLs, or analysts
You have launched products in Web3 or fintech from zero
You understand the Polymarket Builders program and builder rewards mechanics
You have grown an audience of serious traders - not mass retail
You have hands-on experience building AI agent pipelines for marketing or growth
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You don't know what a prediction market is and have never traded - this is not a space where you can figure it out later
Your entire influencer experience is e-commerce or lifestyle - crypto and trading audiences work completely differently
You are used to receiving briefs and executing - here you create the strategy yourself
Your growth metrics are follower counts and impressions - we care about traders in the product, not numbers in a report
You think AI tools are for writing captions - we expect full agent workflows, not prompts in ChatGPT
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Competitive compensation based on experience - discussed individually
Performance bonuses tied directly to active trader growth and platform volume milestones
Full ownership of the growth function from day one - no bureaucracy, no approvals chain
Small founding team, direct line to the founder, decisions made fast
You are building in a market that is genuinely growing
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Part time
Remote
🌐 About Us
Neonflick is a tech organization specializing in Web3 development.
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Opportunity to build leadership experience in the Web3 space
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Neonflick is a tech organization specializing in Web3 development.
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Genuine interest in Web3 / blockchain / decentralized technologies
Proactive and self-motivated mindset
Good communication skills
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Potential long-term collaboration and future compensation as the project grows
A chance to contribute to making Web3 simpler and more accessible
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