Customer Growth Lead
About Us
Immutable is a rapidly growing game platform dedicated to empowering the future of gaming. Our focus is on enhancing performance, digital ownership, and cutting-edge technology to facilitate the success and growth of games. Through our innovative technology, which combines AI-driven analytics, high-performance growth tools, and seamless digital ownership, we assist game studios in attracting, engaging, and expanding player communities in both Web2 and Web3.
Established in 2018, Immutable has achieved unicorn status at a record pace in Australia, with significant funding and valuation. With over 700 games currently utilizing Immutable and partnerships with industry leaders like Ubisoft, we are poised for continued growth.
Our Immutable Passport, a unified identity platform with over 6 million users, enables seamless cross-game experiences. Additionally, our Immutable Audience platform has emerged as our fastest-growing SaaS product line. We are in a rapid scaling phase, supported by a diverse global team of creators, engineers, and gamers united by a common mission: driving innovation in gaming and redefining the process of game launches, scaling, and success.
About The Role
As a Customer Growth Lead at Immutable, you will play a crucial role in facilitating the successful launch, growth, and monetization of games. Your responsibilities will revolve around managing performance marketing for a portfolio of game studios. This includes running paid campaigns, optimizing ad networks, designing lifecycle programs, and ensuring consistent player engagement. This autonomous role requires direct interaction with leadership to shape the growth strategies for studios on Immutable and contribute to building a scalable growth engine for the business. While gaming experience is preferred, expertise in real growth within adtech, e-commerce, or retail will also be considered.
Responsibilities
- Plan, deploy, and refine paid acquisition campaigns for game studios.
- Configure and fine-tune ad networks and user acquisition channels comprehensively.
- Develop and execute growth strategies for studio partners during game launches.
- Manage email, CRM, and lifecycle programs focused on player retention and re-engagement.
- Lead studio onboarding to Immutable's Audience growth products.
- Manage budgets, analyze performance, and adjust spending based on data-driven insights.
- Formulate repeatable growth approaches that can be scaled across multiple studios.
Requirements
- Hands-on experience in performance and paid marketing with a proven track record of campaign optimization.
- Proficiency in setting up and refining ad networks and user acquisition strategies.
- Expertise in various growth strategies encompassing paid, lifecycle, email, and launch initiatives.
- Ability to take ownership of budget allocation and optimization decisions based on data analysis.
- Strong background in lifecycle and retention marketing utilizing email and CRM platforms.
- Familiarity with martech tools and experience in onboarding clients to growth products.
- Demonstrated self-sufficiency and accountability to drive outcomes independently.
- Excellent communication skills with the ability to build trust and represent Immutable effectively.
- Proficiency in utilizing AI tools for expediting processes related to copy, creative assets, reporting, and optimization.
Preferred Qualifications
- Background in the gaming industry or games user acquisition.
- Experience in fast-paced growth roles within adtech, e-commerce, or retail sectors.
Benefits Overview
- Competitive global base salaries and ESOP contributions.
- Hybrid working model for Sydney-based employees and remote team members.
- Various perks including daily lunches, quarterly awards, WFH allowances, internet and phone subsidies, and more.
- Learning and development support through classes, courses, and events.
- Health and wellbeing benefits, including counseling services and fitness pass subsidies.
- Generous leave policies including parental leave, birthday leave, and additional paid annual leave.
Immutable is dedicated to cultivating an inclusive and diverse workplace to leverage a wide range of perspectives for continued success. We are committed to responding to all applicants through the human-centered review process as part of our Circle Back Initiative Employer status.
