Digital Marketing Manager

1. About the company

Swisstronik is an identity-based hybrid blockchain based on the Cosmos SDK framework that allows Web 3.0 and traditional companies to easily build compliant products thanks to on-chain KYC, AML & DPR solutions, and blockchain privacy features. As a result, apps that use Swisstronik maintain a balance between user privacy, regulatory compliance, and decentralization. Swisstronik is the first platform that lets anyone build compliant yet private dApps with minimal coding and zero legal expertise.

The Swisstronik team saw the challenges that blockchain developers and companies face. For example, most Web3 product builders find it hard and costly to keep up with the ever-changing, fragmented crypto regulations. Moreover, they are forced to choose between user privacy & decentralization and compliance. App users also have a tough decision to make. They have to either rely on centralized parties and risk their personal data while passing identity checks or stay in the grey area of the crypto industry, filled with fraudsters and numerous risks.

That is why Swisstronik is built to help Web3 startups sustainably grow their businesses and attract more users (including those from outside of the crypto community) by making their products and operations regulatory compliant. They can either develop dApps on top of the Swisstronik blockchain or integrate our ready-to-use modules to boost compliance for their own dApps & tokens. This can be done easily since Swisstronik services are designed to be chain-agnostic.

How? Thanks to an unprecedented combination of 2 functionalities:

1.  First of its kind Web3 Compliance Suite
   Swisstronik Compliance Suite gathers international regulators, KYC issuers and other legal service providers in a self-regulating network - kind of like a DAO. Together, they adapt the Swisstronik system to local regulations in real-time and consult the builders on internal compliance matters. This way, Apps built with Swisstronik become inherently compliant - even as regulations evolve.
2. Combination of software and hardware privacy tech: ZK-SNARKs and Intel SGX.On the Swisstronik blockchain, KYC, AML, and other user verifications can be done on-chain in an ultra- private and secure manner. Thanks to the Swisstronik Digital Identities module that’s powered by ZK- SNARKs and Intel SGX, even validators don’t have access to users' data.

As a result, Web3 companies can become KYC, AML, and DPR compliant with minimal costs by launching on Swisstronik or integrating one of its utilities in their apps on other chains. And users can be sure their data stays private & secure even during identity checks.

Swisstronik is headquartered in Switzerland, led by visionary serial entrepreneurs recognized on Forbes' prestigious 30 under 30 list. The Swisstronik management team, consisting of Valerii Brizhatiuk, the Chief Product Officer; Mike Antonuk, the blockchain team lead; Constantin Guggi, the Chief Executive Officer; and Anton Polianski, the Chief Operating Officer, brings significant blockchain experience dating back to 2016.

As an early-stage startup, they've secured substantial funding and boast a tight-knit team, presenting boundless opportunities for those who embark on this journey with the company.

Swisstronik’s future roadmap includes the launch of its mainnet in 2024, followed by a decentralized messenger, a distributed authorization system, corporate decentralized oracles, and an asset tokenization suite in 2025.

These developments aim to position Swisstronik as a cost-effective compliance management tool for Web3 projects, potentially reducing regulatory challenges.

The company is on the hunt for individuals who are go-getters, ready to evolve alongside our dynamic, globally dispersed team within the ever-evolving Web3 landscape. Their culture thrives on the pillars of freedom, creativity, efficiency, and unwavering responsibility. They cherish flat hierarchies, revel in direct and transparent communication, and are committed to crafting something truly impactful - all while having fun! If you're seeking a role where your potential knows no bounds, Swisstronik is the place to be.

2. Current situation:

The company has raised $5 million previously. Swisstronik has already closed on its first deal in the ongoing private token sale, with MAQ Capital Home, a UAE-based venture capital represented by Mohammed Abdul Qadir Jihad. This led to MAQ Capital Home acquiring $500,000 worth of future SWTR tokens, which would allow the VC to engage with and contribute to Swisstronik’s ecosystem.

Swisstronik’s private token sale is scheduled to run until mid-2024, followed by the public sale of SWTR in the second half of the year.

Currently one of the core tasks is to increase the number of developers using Swisstronik as well as attract retail audience that will be supporting token sale.

Thus, the company’s leadership team is looking for a proactive, results-driven Digital Marketing Manager who would be able to work autonomously in a fast-paced startup environment with a distributed, international team, reporting to the CMO and the Marketing Lead.

3. Key goal:

To maximize the number of target leads and community members and minimize the CAC. Your responsibilities cover the digital functions, including the design and implementation of integrated demand-generation campaigns and lead-generation management through influencer marketing, email & content marketing, SEM, affiliate marketing, or any other digital channel/tool/approach that would let us hit our goals given the Crypto industry’s limitations.

4. Responsibilities:

Contribute to the development of the digital marketing strategy by running continuous research to gain more insights on thetarget audiences’ behavior, preferences, channels of presence, and ways to engage and onboard them, and learn and implement the best lead generation practices in crypto to maximize the efficiency of the team’s marketing efforts

Develop lead-generation strategies that would boost website traffic, product registrations, email subscriptions, and/or social media community growth; Iterate on strategies/channels/messaging based on data-driven findings to improve lead-generation and conversion outcomes.

Identify potential partnerships and collaboration opportunities within the crypto/regtech ecosystem to expand the company’s reach and enhance lead generation efforts.

Support an effective cross-channel digital marketing strategy through influencer marketing, email & content marketing, SEM, affiliate marketing and/or any other digital channel/tool/approach that would help us hit the company’s goals with maximum efficiency.

Collaborate with agencies, partners, and other team members, including cross-function (developer relations manager, social media and community managers, copywriter, digital

4. Define and run multi-touch and cross-channel digital demand generation campaigns with frictionless customer journeys to create and capture demand in diverse target audiences banalyst, designers, etc) to streamline all activities along the funnel, including the creation of engaging and informative content that resonates with the target audience and supports lead generation efforts (web pages, social media posts, videos, streams/webinars, emails, etc).

Implement and manage marketing automation workflows, including lead nurturing and scoring, to deliver personalized experiences for prospects and leads.

Monitor campaign performance and report on it on an ongoing basis with the Digital Analyst.

Develop and oversee any contests, giveaways, and other interactive activities in your campaigns.

5. Background:

Advanced written English; Fluent German, Spanish, French, Russian, or Italian would be a plus.

3+ years of experience in a similar position; Demonstrated ability to create and execute successful digital marketing strategies that deliver measurable results.

Proficiency in utilizing digital marketing tools such as Google Analytics, SEO tools, email marketing software, ad managers, and marketing automation systems; SMM-savvy.

Market research skills; understanding of the key concepts: funnels, JTBDs, etc

Excellent project management, content management, and analytical abilities.

Understanding of crypto customer behaviors, tech, regulations, and industry-specific

challenges.

Can-do attitude, high level of responsibility, ability to work autonomously and manage

distributed teams in a fast-paced startup environment under tight deadlines.

A degree in Marketing, Business Administration, or Engineering is a plus

6. Location

Remote

7. Compensation & other benefits

A competitive salary paid in fiat, regular company meetups in various locations around the globe