Growth Lead (CryptoKitties)

Join a cutting-edge team at Dapper Labs specializing in merging blockchain technology with gaming. Our top projects, such as CryptoKitties, Disney Pinnacle, NBA Top Shot, and NFL All Day, are digital collectibles platforms built on blockchain technology. In this role, you will be integral to our fast-paced environment, engaging with a global audience as we explore new frontiers in blockchain and entertainment.

In this position, you will be responsible for driving engagement and adoption of our games like CryptoKitties: ALL THE ZEN! and Meowcoins, along with upcoming ecosystem experiences. Your tasks will involve implementing growth strategies, analyzing data, and executing creative campaigns, airdrops, quests, referrals, on-chain rewards, and more, to ensure audience retention and continued interest.

Responsibilities:

• Develop and execute growth strategies by building and monitoring key metrics, running experiments, and scaling successful initiatives.
• Implement innovative growth tactics such as gamified loops and retention-driving campaigns.
• Manage full-funnel marketing campaigns across various channels like SEO, paid media, social media, and email to achieve acquisition and retention goals.
• Tailor marketing strategies to different audience segments and engage with communities to foster advocacy and growth.
• Oversee content creation processes, collaborate with creators, and ensure consistent brand messaging across all touchpoints.
• Stay vigilant of risks, market trends, and competitive dynamics to make informed decisions and drive product improvements.

Requirements for Success:

• Proven experience in launching engaging consumer products, particularly within web3 and blockchain environments.
• Proficiency in data analysis, retention strategies, and growth metrics, with the ability to derive insights and ask relevant questions.
• Solid grasp of crypto marketing strategies and an understanding of on-chain growth tactics.
• Strong storytelling skills, a bias for action, and the ability to strike a balance between strategic planning and rapid execution.
• A creative mindset and an appreciation for weaving together marketing, technology, storytelling, product development, and community engagement to create impactful experiences.
• Demonstrated ownership, leadership qualities, and a proactive approach to problem-solving and innovation.

Preferred Skills:

• Track record of successful and remarkable product launches, especially within web3 environments.
• Proficiency in utilizing AI tools, automation, and cutting-edge technologies for marketing purposes.
• Good design sense, strong copywriting abilities, and a keen product intuition.
• Extensive network within the web3 and crypto communities.

Dapper Labs is a renowned consumer crypto company, known for its innovative projects and commitment to decentralization. Our team has developed industry-leading experiences such as CryptoKitties, NBA Top Shot, NFL All Day, and Dapper Wallet. We are driven by a mission to enhance consumer adoption of decentralized technologies and have attracted significant investments from established industry names.