Growth Manager - Africa
Middle East Pubnico, Canada +1
Full time
Remote
Compensation is not specified
Role
Growth Hacker
Description
Binance, a leading global blockchain ecosystem and cryptocurrency infrastructure provider, is dedicated to driving cryptocurrency adoption and facilitating financial freedom.
If you seek a dynamic, purpose-oriented workplace with boundless opportunities for learning and growth, consider joining Binance.
Responsibilities:
- Lead and oversee lifecycle marketing initiatives in the African Region, strategizing, executing campaigns for various business aspects, and implementing high ROI strategies.
- Manage user lifecycle metrics comprehensively, focusing on activation, retention, and re-engaging churned users.
- Develop marketing strategies to enhance client long-term value through customer segmentation, personalization, automated user journeys, and optimizing product-channel mix.
- Drive new user growth by designing product offerings.
- Improve user funnel conversion and journey mapping through product awareness, user education, and operational campaigns.
- Implement best marketing practices including segmentation, A/B testing, and email journeys based on data-driven insights.
- Measure, comprehend, and report key metrics within the organization.
- Envision future steps for Africa's lifecycle, identify challenges and opportunities, develop innovative solutions, and predict user needs.
Requirements:
- Minimum of 3 years experience in lifecycle management.
- Proficiency in launching broad and targeted campaigns throughout the user lifecycle.
- Expertise in CRM/lifecycle management, email marketing automation, user segmentation, customer lifecycle management, and A/B testing.
- Strong analytical skills for user behavior analysis, developing user retention strategies in marketing funnels, data mining, measurement, and analysis.
- Creative thinker with a flair for creating innovative marketing strategies and engaging campaigns.
- Being a crypto enthusiast is advantageous.
Working at Binance:
- Join a leading blockchain ecosystem with ample growth opportunities.
- Collaborate with a diverse skillful team in a learning-centric environment.
- Engage in fast-paced, challenging projects.
- Work in a global setting with international teams and a leveled organizational structure.
- Competitive compensation package and benefits.
- Flexible work hours, remote-first approach, and casual dress code.
Learn more about Binance's unified culture fostering collaboration, excellence, and growth through its core values.
Join us and be a part of the Web3 revolution!
Binance is an equal opportunity employer that values diversity as a core asset.
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Skills Required
Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified