Growth Marketing Lead

At Anchorage Digital, we are creating an advanced digital asset platform for institutions to engage in the crypto space.

Anchorage Digital operates as a crypto platform facilitating institutional participation in digital assets, offering custody, staking, trading, governance, settlement, and top-notch security infrastructure. Included within Anchorage Digital is Anchorage Digital Bank N.A., the sole federally chartered crypto bank in the U.S. The company also caters to institutions through various entities including Anchorage Digital Singapore, Porto by Anchorage Digital, among other services.

Backed by prominent investors like Andreessen Horowitz, GIC, Goldman Sachs, and Visa, with a Series D valuation over $3 billion, Anchorage Digital was founded in 2017 in San Francisco, California. It has expanded with offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota.

Would you describe yourself as a seasoned B2B growth marketing leader adept at delivering significant growth in fast-paced, regulated industries? Are you enthusiastic about strategic planning and hands-on execution? We are seeking a dynamic and innovative Growth Marketing Lead to take charge of our growth marketing function, foster a high-performing team, and drive our company towards new horizons. If you are energized by the opportunity to shape the future of crypto infrastructure, we would love to hear from you!

In order to help employees measure impact and provide effective feedback, we have devised the Factors of Growth & Impact. These are aimed at assisting individuals to track learning and development within and beyond the Growth Marketing Lead role:

Technical Skills:

• Drive: Actively seeks out, tests and escalates new growth opportunities using emerging marketing technologies and best practices.
• Build: Formulates and implements robust marketing automation, analytics, and attribution models for assessing and enhancing campaign performance.

Complexity and Impact of Work:

• Lead: Orchestrates the development and execution of the overall growth marketing strategy in alignment with business goals and revenue targets.
• Manage: Handles intricate marketing funnels, A/B testing frameworks, and experimentation roadmaps to continuously enhance conversion rates.

Organizational Knowledge:

• Collaborate: Collaborates across departments such as sales, product, and engineering to ensure cohesive customer journeys and integrated marketing initiatives.
• Deliver: Consistently achieves key performance indicators (KPIs) and contributes significantly to company revenue growth.

Communication and Influence:

• Listen: Actively listens to market feedback, customer insights, and team input to refine marketing strategies.
• Contribute: Provides valuable insights and thought leadership to the broader organization on market trends, competitions, and growth opportunities.

Qualifications:

• Over 10 years of dynamic experience in B2B marketing with a focus on growth or demand generation.
• Demonstrated prowess in driving substantial customer acquisition and revenue growth within B2B crypto, fintech, or other intricate/regulated industries.
• Strong leadership skills, including managing marketing teams directly.
• Proficiency in account-based marketing (ABM) strategies and tools, SEO, SEM, various automation and analytical platforms (e.g., Salesforce, Google Analytics, Tableau).
• Possession of a strategic mindset combined with a practical problem-solving approach and hands-on campaign execution capabilities.

Bonus:

• An emotional response to the soundtrack of Hamilton, the musical that narrates the beginnings of a new financial system. :)

About Anchorage Digital: Who we are

The Anchorage Village, comprising individuals with diverse expertise in platform security, financial services, and distributed ledger technology, is committed to providing the necessary foundations for institutions to participate securely within the evolving digital asset sphere. With a team of over 300 members, united in their goal of revolutionizing finance by ensuring the secure movement of value in the new global economy, our diversity is our strength.

Anchorage Digital prioritizes creating an inclusive work environment where all individuals feel respected, supported, and connected, regardless of their background. We celebrate and value our differences, believing that transparency about our identities enables us to produce exceptional work.

Anchorage Digital is an Equal Opportunity Employer. We uphold equal employment opportunities, notwithstanding race, color, ancestry, religion, gender, national origin, age, citizenship, marital status, disability, gender identity, or veteran status. Anchorage Digital considers all applicants qualified, irrespective of their past criminal history, as mandated by legal regulations.