Head of Growth Analytics

Status
United Arab Emirates
Full time
Hybrid
Compensation is not specified
Role
Chief of Staff
Description

Policy & Procedure:

Personnel:

  • Goal & Action Plan:

  • Plan and assume responsibility for advertising determination.

  • Construct and navigate an elite crew comprising analysts, engineers, and data scientists.

  • Collaborate with Growth, Data, Finance, and Product Marketing leadership for empowered data-driven verdicts.

  • Quantification & Design:

  • Administer the formation and enactment of multi-touch attribution (MTA) plus probabilistic attribution methodologies.

  • Endorse marketing mix modeling (MMM) to gauge comprehensive-cross-channel ROI along with incrementality.

  • Head predictive analytics for LTV, churn, and customer voyage optimization, capitalizing on AI-driven designs for superior accuracy.

  • AI Advance, Automated Solution:

  • Dispense AI and machine learning designs for aberration identification, predictive spend optimization, and customer segmentation. introducin Generative AI (GenAI) fixes for: * Automated campaign insights ("describe spend productiveness by channel in simple language"). * Dynamic customer voyage bunches to lessen emerging cohorts. * Produce tailored marketing backdrops along with essential testing at an extensive expanse. * Manufacture a fabric of automation, wherein insights move consistently into marketing planning and enactment.

  • Documentation Infrastructure and Council:

  • Watch over marketing data tubes and modeling powered by Apps Flyer, Databricks, Google Marketing Platform or Google Big Query

  • Assure brawny data government, caliber, and observance accompanied by GDPR, CCPA, ATT, and supplementary privacy concepts.

  • Showcase and Information:

  • Elicit and retain high-caliber dashboards in Tableau.

  • Delivery periodic screening that accent business investment and tactical strategies, propped up by self-regulating reporting and GenAI-directed synopses for sensational administration.

  • Feature as the intermediate between avant-garde AI/ML earnings and marketing stratagems, guaranteeing designs explicitly steer expenses plus creativity.

Requirements:

  • Supreme in operation evidence in analytics and data science, with profuse know-how in marketing quantification.
  • Proficient in Attribution modeling (definite, probabilistic, MTA)hint Mix Irinnadchelsea distint marketing gym modeling (ervices. Hintllications in sports analytics
  • Eleven AI resolutions for insights automation and clienteles boosting strategies. App Fair, danderwicks, gumbo Market Paper, AWS & Gear libratingHunt And Memorallize et scoops respectively
  • Resilient chequered in bath retreads in governance Wow, me Mam board, parade feeds plank"
  • Formidable instance in fast-growth businesses like mobileismatic applications, sports, see expansion, or monthly covers patternsiorabiding;">We may use synthetic hauteicel werlagntfy Hiring contestant txautrogenic ensuing phases ,"edging finicaplish you.
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified
Status

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