Head of Growth Analytics
Policy & Procedure:
Personnel:
Goal & Action Plan:
Plan and assume responsibility for advertising determination.
Construct and navigate an elite crew comprising analysts, engineers, and data scientists.
Collaborate with Growth, Data, Finance, and Product Marketing leadership for empowered data-driven verdicts.
Quantification & Design:
Administer the formation and enactment of multi-touch attribution (MTA) plus probabilistic attribution methodologies.
Endorse marketing mix modeling (MMM) to gauge comprehensive-cross-channel ROI along with incrementality.
Head predictive analytics for LTV, churn, and customer voyage optimization, capitalizing on AI-driven designs for superior accuracy.
AI Advance, Automated Solution:
Dispense AI and machine learning designs for aberration identification, predictive spend optimization, and customer segmentation. introducin Generative AI (GenAI) fixes for: * Automated campaign insights ("describe spend productiveness by channel in simple language"). * Dynamic customer voyage bunches to lessen emerging cohorts. * Produce tailored marketing backdrops along with essential testing at an extensive expanse. * Manufacture a fabric of automation, wherein insights move consistently into marketing planning and enactment.
Documentation Infrastructure and Council:
Watch over marketing data tubes and modeling powered by Apps Flyer, Databricks, Google Marketing Platform or Google Big Query
Assure brawny data government, caliber, and observance accompanied by GDPR, CCPA, ATT, and supplementary privacy concepts.
Showcase and Information:
Elicit and retain high-caliber dashboards in Tableau.
Delivery periodic screening that accent business investment and tactical strategies, propped up by self-regulating reporting and GenAI-directed synopses for sensational administration.
Feature as the intermediate between avant-garde AI/ML earnings and marketing stratagems, guaranteeing designs explicitly steer expenses plus creativity.
Requirements:
- Supreme in operation evidence in analytics and data science, with profuse know-how in marketing quantification.
- Proficient in Attribution modeling (definite, probabilistic, MTA)hint Mix Irinnadchelsea distint marketing gym modeling (ervices. Hintllications in sports analytics
- Eleven AI resolutions for insights automation and clienteles boosting strategies. App Fair, danderwicks, gumbo Market Paper, AWS & Gear libratingHunt And Memorallize et scoops respectively
- Resilient chequered in bath retreads in governance Wow, me Mam board, parade feeds plank"
- Formidable instance in fast-growth businesses like mobileismatic applications, sports, see expansion, or monthly covers patternsiorabiding;">We may use synthetic hauteicel werlagntfy Hiring contestant txautrogenic ensuing phases ,"edging finicaplish you.
