Head of Marketing
Story Protocol
Story Protocol is dedicated to enhancing the creativity of online content by developing an intellectual property infrastructure optimized for the internet era. Through its open IP repository, creators can track and capture the evolution of their creative content through digital co-creation processes.
The organization's goal is to unlock the full creative potential of the internet by becoming the foundational IP infrastructure layer of the web. Much like how Git revolutionized open-source software development, Story Protocol aims to revolutionize the creative process for intellectual property.
The diverse team at Story Protocol boasts expertise in media, technology, and business, with successful serial entrepreneurs as founding members. The company has secured a significant investment of $54 million in Series A funding led by a16z.
Responsibilities
- Develop a comprehensive marketing strategy aligned with company goals, emphasizing practical execution and rapid iteration.
- Manage and strengthen brand identity consistently across all platforms, ensuring unified messaging and visual branding in external communications.
- Direct social media strategy and oversee content marketing initiatives to create and share valuable content that resonates with the target audience.
- Identify and foster relationships with key industry figures, managing these relationships to maintain a prominent presence within the sector.
- Lead PR activities and event management, identifying strategic opportunities for engaging with stakeholders.
Requirements
- Proven track record of assisting web3 projects in successfully launching products from inception to release.
- A minimum of 5 years of experience in marketing and content strategy.
- In-depth knowledge of influencer dynamics in web3 and the ability to cultivate a network with strong alignment on long-term objectives.
- Exceptional writing abilities for both short and long-form content.
- Capability to strategize and execute as an individual contributor, while also having the capacity to lead a growing team in the future.
Salary Range: $200,000 - $270,000 per year
