Head of Organic Search
About Us
At Bitpanda, our goal is to simplify wealth creation. Since our founding in 2014 in Vienna, Austria, by Eric Demuth, Paul Klanschek, and Christian Trummer, we have been dedicated to helping individuals achieve financial freedom. Our user-friendly platform allows both novice investors and experienced experts to invest in cryptocurrencies, crypto indices, stocks*, precious metals, and commodities* with any budget, 24/7. With a global team working across diverse cultures and time zones, we serve over 4 million customers and have become one of Europe's most secure platforms for modern investing.
While we are headquartered in Austria, our operations extend throughout Europe. We are a fast-paced and dedicated team, always striving for excellence. Our collaborative and innovative mindset keeps us at the forefront of the industry. If you are someone who thinks big, acts fast, and wants to make a meaningful impact from day one, we invite you to join us on our mission to change the investment landscape.
Your Role
As the Head of Organic Search at Bitpanda, you will play a crucial role in improving our organic performance and revenue. You will oversee the Organic Search department, which includes Content, SEO, and ASO (App Store Optimization). Working in a highly-driven, cross-functional team, your primary focus will be on optimizing Bitpanda's web properties to gain recognition from search engines.
Responsibilities
- Develop and prioritize the Organic Search roadmap, encompassing on and off-page SEO, technical SEO, content strategy, and ASO
- Take ownership of the Bitpanda website, ensuring organic acquisition and revenue growth, website optimization and conversion, and compelling content creation
- Lead Bitpanda's Organic Search strategy, aligning it with our target audience segments and use cases to drive organic growth
- Collaborate with the Marketing, Product, UX, and Engineering teams to find pragmatic solutions that meet user and search engine needs
- Train, manage, and develop the Organic Search team, fostering creativity and efficiency in improving output quality and quantity
- Provide strategic direction to the team, driving improvements in organic performance
Requirements
- 5+ years of SEO experience in a senior role with international responsibilities
- Passion for SEO and Organic Growth, with a strong understanding of industry tools for auditing, researching, and analyzing search and website data
- Strong organizational and leadership skills, with a proven track record of building and leading teams
- Proficient in data analysis and using insights to inform decisions and drive performance
- Excellent organizational and multitasking abilities, with great attention to detail
- Proactive attitude and effective communication skills, able to present ideas clearly and challenge oneself and others to continuously improve structures, processes, and performance
What We Offer
- Hybrid working model with 60 Work-From-Anywhere days
- Competitive compensation package, including participation in our stock option plan
- Industry-leading benefits programs and policies shaped by our flexibility-first philosophy
- Exclusive premiums when trading on Bitpanda
- Company-wide and team events, both in-person and virtual
- Bitpanda swag to proudly represent our brand
Above all, this is an opportunity for personal and professional growth as part of Bitpanda's journey to become Europe's leading investment platform.
Bitpanda is committed to fostering a fair, equal, and inclusive environment based on trust and mutual respect. We believe in building a team that represents diverse backgrounds, perspectives, and skills, as we believe it is crucial to our success.
