KOL Business Development Specialist
Europe +2
Full time
Remote
Compensation is not specified
Role
Business Development
Description
Job Responsibilities:
- Conduct research to identify and evaluate Key Opinion Leaders (KOLs) in the region based on criteria such as content quality, community influence, and output frequency.
- Develop and maintain a comprehensive database of regional KOLs with detailed profiles.
- Create regional KOL strategy documents, conduct market analyses, and present recommendations to the team.
- Monitor social media conversations in the region to spot emerging narratives, potential risks, and shifts in sentiment.
- Coordinate with KOLs to provide responses during public relations events, rumor cycles, or crisis scenarios.
- Adapt global brand narratives and storytelling frameworks to align with local market preferences.
- Collaborate with the affiliate/referral team to streamline outreach efforts and enhance KOL data.
Job Requirements:
- Minimum of 3 years of experience in influencer marketing, KOL management, PR, or community operations, preferably in crypto/Web3 or fintech.
- Proficient in English and fluent in at least one regional language (French, Spanish, Portuguese, or Italian).
- Thorough understanding of the regional crypto social media landscape, including key influencers, relevant platforms, and trends.
- Strong editorial judgement to assess KOLs based on content depth and community credibility rather than just follower count.
- Ability to conduct research, build structured databases, and deliver clear written assessments.
- Self-motivated, well-organized, and capable of working effectively in a fast-paced, global environment.
Skills Required

Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified