KOL Business Development Specialist

Europe +2
Full time
Remote
Compensation is not specified
Role
Business Development
Description

Job Responsibilities:

  • Conduct research to identify and evaluate Key Opinion Leaders (KOLs) in the region based on criteria such as content quality, community influence, and output frequency.
  • Develop and maintain a comprehensive database of regional KOLs with detailed profiles.
  • Create regional KOL strategy documents, conduct market analyses, and present recommendations to the team.
  • Monitor social media conversations in the region to spot emerging narratives, potential risks, and shifts in sentiment.
  • Coordinate with KOLs to provide responses during public relations events, rumor cycles, or crisis scenarios.
  • Adapt global brand narratives and storytelling frameworks to align with local market preferences.
  • Collaborate with the affiliate/referral team to streamline outreach efforts and enhance KOL data.

Job Requirements:

  • Minimum of 3 years of experience in influencer marketing, KOL management, PR, or community operations, preferably in crypto/Web3 or fintech.
  • Proficient in English and fluent in at least one regional language (French, Spanish, Portuguese, or Italian).
  • Thorough understanding of the regional crypto social media landscape, including key influencers, relevant platforms, and trends.
  • Strong editorial judgement to assess KOLs based on content depth and community credibility rather than just follower count.
  • Ability to conduct research, build structured databases, and deliver clear written assessments.
  • Self-motivated, well-organized, and capable of working effectively in a fast-paced, global environment.
Skills Required
Avatar
Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified

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