Local Market Outreach - Thailand
We are dedicated to making digital assets accessible and secure for a global audience. Ledger, established in 2014, is a prominent player in the digital assets and Web3 space with a substantial market share in crypto assets safeguarded by Ledger Nanos. With a team of over 700 professionals located across several countries, Ledger is committed to developing innovative products and services that enable individuals and businesses to manage crypto assets securely. Our core values include Pragmatism, Audacity, Commitment, Trust, and Transparency.
As a freelancer based in Thailand, you will play a pivotal role in driving Ledger’s success in the country. Your primary objective will be to contribute to consumer acquisition and activation, hardware sales, and engagement within the service ecosystem. This will involve enhancing awareness, comprehension, and preference for Ledger through partnerships, visibility initiatives, and a market intelligence boost to drive active consumer metrics in Thailand.
To achieve these goals, you will deploy a tailored set of local strategies by leveraging your insights into the market landscape. Your tasks may involve forming partnerships for consumer acquisition, local brand activations, attracting ambassadors from crypto communities, collaborating with various partners, and providing market insights to the International Development team. Embracing local digital marketing efforts, engaging in public relations activities, and aligning with global programs for market relevance will also be essential components of your role.
To excel in this position, you must possess a strong drive for achieving results, a genuine passion for the Ledger brand and the crypto industry, and a deep understanding of the Thai crypto ecosystem. You should be adept at identifying and capitalizing on emerging trends, well-connected with media channels and influencers, and skilled in digital marketing. Autonomy in the local market along with a collaborative and responsible mindset is crucial for success. Fluency in English is mandatory for effective communication within the organization.
The consulting project opportunity requires market expertise that Ledger seeks from external consultants. If you are a commercially registered consulting company, a self-entrepreneur, or have an equivalent commercial status in your market, you are invited to participate in this mission managed through the Upwork platform.
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