Marketing Campaign Manager

We are seeking an experienced individual to lead marketing campaigns supporting ICP's various initiatives in collaboration with the Global Marketing & Adoption team. Your responsibilities will include developing user-centric marketing plans, utilizing segmented communications strategies tailored to different channels, and creating impactful visuals and messaging to enhance Internet Computer's Share of Voice, Reach, and Engagement.

As a key member of the marketing team, you will work closely with Branding & Design, Institutional Affairs, and external marketing partners to define marketing strategies. Your focus will be on implementing integrated marketing campaigns that target developers, tech enthusiasts, enterprises, governments, and NGOs globally, with a user-first and data-driven approach.

Key Responsibilities:

• Plan and coordinate integrated marketing campaigns and programs, ensuring consistency in branding and messaging
• Act as a project manager for key campaigns to deliver high-quality initiatives supporting ecosystem growth
• Collaborate with the marketing team to enhance brand messaging and content creation based on target audiences' preferences
• Organize social media and community engagement programs such as webinars, podcasts, and ecosystem highlights
• Manage external marketing partners to optimize campaign performance
• Lead special projects within the marketing team
• Provide regular reports and insights to the wider marketing team and leadership

Required Skills and Experience:

• 6+ years of experience leading marketing campaigns for reputable brands
• 3+ years of marketing experience within the blockchain/Web3 space
• Strong proficiency in managing external suppliers, particularly creative agencies
• Experience in data-driven marketing campaigns
• Excellent copywriting skills and fluent in spoken English (proficiency in other European languages is a plus)
• Hands-on, proactive, and detail-oriented mindset
• Passion for Crypto, Blockchain, DeFi, AI, with experience using decentralized crypto software being beneficial
• Process-driven and service-focused with the ability to work effectively in a fast-paced environment
• Effective communication and collaboration skills working with diverse teams and stakeholders
• Comfortable working with remote and distributed teams

Kindly note that this role requires in-office work three days per week at our site in Zurich.

About DFINITY and the Internet Computer:

DFINITY is at the forefront of developing the Internet Computer Protocol (ICP) with the mission to transition global computation to the secure ICP network. Leveraging its third-generation blockchain technology, ICP enables the creation of tamper-proof decentralized web applications, including the operation of AI models within smart contracts. Through seamless integration with various networks, ICP facilitates multi-chain operations for digital assets and Web3.

Join our team of dedicated professionals shaping the future of the internet and Web3, alongside industry experts such as cryptographers, systems engineers, and leaders. DFINITY, founded by crypto pioneer Dominic Williams in 2016, values diversity and fosters an inclusive workplace environment.

All qualified candidates will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.