Marketing Campaign Manager

Zürich, Switzerland
Full time
Office
Compensation is not specified
Role
Marketing Manager
Description

We are seeking an experienced individual to lead marketing campaigns supporting ICP's various initiatives in collaboration with the Global Marketing & Adoption team. Your responsibilities will include developing user-centric marketing plans, utilizing segmented communications strategies tailored to different channels, and creating impactful visuals and messaging to enhance Internet Computer's Share of Voice, Reach, and Engagement.

As a key member of the marketing team, you will work closely with Branding & Design, Institutional Affairs, and external marketing partners to define marketing strategies. Your focus will be on implementing integrated marketing campaigns that target developers, tech enthusiasts, enterprises, governments, and NGOs globally, with a user-first and data-driven approach.

Key Responsibilities:

  • Plan and coordinate integrated marketing campaigns and programs, ensuring consistency in branding and messaging
  • Act as a project manager for key campaigns to deliver high-quality initiatives supporting ecosystem growth
  • Collaborate with the marketing team to enhance brand messaging and content creation based on target audiences' preferences
  • Organize social media and community engagement programs such as webinars, podcasts, and ecosystem highlights
  • Manage external marketing partners to optimize campaign performance
  • Lead special projects within the marketing team
  • Provide regular reports and insights to the wider marketing team and leadership

Required Skills and Experience:

  • 6+ years of experience leading marketing campaigns for reputable brands
  • 3+ years of marketing experience within the blockchain/Web3 space
  • Strong proficiency in managing external suppliers, particularly creative agencies
  • Experience in data-driven marketing campaigns
  • Excellent copywriting skills and fluent in spoken English (proficiency in other European languages is a plus)
  • Hands-on, proactive, and detail-oriented mindset
  • Passion for Crypto, Blockchain, DeFi, AI, with experience using decentralized crypto software being beneficial
  • Process-driven and service-focused with the ability to work effectively in a fast-paced environment
  • Effective communication and collaboration skills working with diverse teams and stakeholders
  • Comfortable working with remote and distributed teams

Kindly note that this role requires in-office work three days per week at our site in Zurich.

About DFINITY and the Internet Computer:

DFINITY is at the forefront of developing the Internet Computer Protocol (ICP) with the mission to transition global computation to the secure ICP network. Leveraging its third-generation blockchain technology, ICP enables the creation of tamper-proof decentralized web applications, including the operation of AI models within smart contracts. Through seamless integration with various networks, ICP facilitates multi-chain operations for digital assets and Web3.

Join our team of dedicated professionals shaping the future of the internet and Web3, alongside industry experts such as cryptographers, systems engineers, and leaders. DFINITY, founded by crypto pioneer Dominic Williams in 2016, values diversity and fosters an inclusive workplace environment.

All qualified candidates will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Skills Required
Avatar
Dfinity
Company size
Not specified
Location
United States
Description
Not specified

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Why work at Higgsfield AI?
🧩 Higgsfield AI is one of the fastest-growing GenAI startups in the world — top-1 globally by growth, #1 Video AI in the U.S.
Our users already include Elon Musk, Madonna, Snoop Dogg, and Will Smith. In just 8 weeks we shipped 12 releases, reached 11M users and generated over 1.2B social impressions.
We just raised $50M Series A to scale even faster. This is your chance to join early — when the team is still small but strong — and make your mark on the next GenAI decacorn.
What Growth Means at Higgsfield
At Higgsfield, growth is about distribution and revenue, not branding or theory.
A Growth Manager here is a high-agency operator who:
Finds and unlocks scalable distribution channels
Moves fast with imperfect data
Automates anything repeatable
Negotiates deals that compound over time
Takes full ownership of outcomes
This is a hands-on execution role. You will build, test, break, fix, and scale.
What You Will Do
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Source, evaluate, and onboard creators who can drive high-quality users
Build and negotiate creator partnerships (affiliate, revenue share, performance-based deals)
Run creator campaigns end-to-end: outreach → deal → launch → optimization
Build long-term relationships with creators, not one-off placements
 
Prioritize volume with intent — not spam
Important:
You are not managing Higgsfield’s own YouTube or social channels.
Your job is growth through external creators and their audiences.
YouTube Growth (Primary Focus)
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Drive traffic and usage via creator-generated content
Measure success by output and impact, not vanity metrics
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Estimate traffic, conversions, and revenue impact
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Turn messy, incomplete data into clear execution decisions
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Learn quickly and iterate.
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You should have:
Strong English (spoken and written)
Strong communication and persuasion skills
Comfort working with numbers, spreadsheets, and assumptions
Ability to work independently without hand-holding
High agency, ownership mindset, and bias toward action
Emotional intelligence and confidence in negotiations
Willingness to operate in a fast-paced, high-intensity environment
Russian is required. English is required.
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Growth, partnerships, or business development
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Engineering or computer science backgrounds
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No remote or hybrid setup
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Avoid spreadsheets, metrics, or accountability
Need detailed step-by-step instructions
Are uncomfortable negotiating or pushing back
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Prefer low-intensity environments
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This is a high-intensity role with a non-standard schedule.
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Expect a high workload and a fast execution pace
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Are comfortable working evenings and nights
Can sustain focus in a high-output environment
Are motivated by speed, ownership, and impact rather than fixed hours
This is not a 9–5 role, and the schedule should be considered carefully before applying.
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Remote or hybrid work is not available
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Assistance with travel to Almaty
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Salary discussed during the interview process, paid in USD
Application deadline: ASAP
Steps:
Submit an application form and attach your CV
Zoom interview with a Hire5 Recruiter
Practical home task
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