Marketing Campaign Manager

About the Company:

Animoca Brands Corporation Limited (ACN: 122 921 813) is a pioneering company in the Web3 space, utilizing tokenization and blockchain technology to provide digital property rights to consumers. They are dedicated to establishing the open metaverse and its associated network effects through three core business pillars: operating Web3 businesses such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a stablecoin project with Standard Chartered and HKT; offering digital asset advisory services like tokenomics advising and investment management with a broad portfolio of over 540 companies.

About Minds by Animoca Brands:

Minds by Animoca Brands is a continuous AI agent accessible through Telegram, email, or a Progressive Web App, designed to assist users without the need for hardware setup or technical expertise. The platform aims to provide a seamless experience with personalized tools and resources, facilitating collaboration across individuals, teams, and organizations.

Responsibilities:

Campaign Strategy and Planning

• Create targeted campaigns to enhance awareness and highlight product differentiators, tailoring messages for distinct audience segments.
• Collaborate with product marketing to align on priorities and launch sequences while bringing key positioning into campaigns.
• Contribute campaign content ideas and work on thought leadership, digital content, and customer success stories.
• Drive partner marketing activations to achieve measurable outcomes and ensure smooth campaign execution.

Execution and Optimization

• Manage multi-channel campaigns across email, content, events, social media, paid media, KOLs, and partner marketing.
• Conduct structured A/B testing on concepts, messaging, and assets to optimize campaign performance based on data and insights.

Campaign Performance and Efficiency

• Track and report on campaign impact across the entire funnel, from awareness to launched Minds.
• Take ownership of campaign KPIs, including reach, engagement, sign-ups, Minds spun up, and customer acquisition cost.

Analytics and Reporting

• Collaborate with the data team to ensure accurate measurement, attribution, and reporting, providing actionable insights to stakeholders.
• Identify trends and opportunities to scale successful campaigns effectively.

Team Collaboration:

• Report to the Marketing Director as an individual contributor responsible for managing campaign spend and liaising with the wider marketing team.
• Work closely with product marketing on positioning, messaging, and launches.
• Coordinate with various internal teams, external agencies, and stakeholders to produce campaign assets and ensure successful delivery.

Desired Qualifications:

• Proven experience in running multi-channel consumer campaigns that drive user growth and product launches.
• Strong project management skills and ability to prioritize effectively under pressure.
• Demonstrated cost-consciousness in campaign execution and impact evaluation.
• Excellent written communication and collaboration skills across internal and external teams.
• Experience in partner marketing activations is preferred.
• Data literacy to translate data insights into high-performing campaigns.
• Enthusiasm for AI products and a drive to contribute to the global success of Minds.
• Local market experience in Southeast Asia or Europe for consumer campaigns would be beneficial.
• Fluency in English is required, with proficiency in an Asian or European language as an advantage.
• 5 to 6 years of experience in consumer marketing within a fast-growth environment.

Goal for Month Six:

• Initiate and manage orchestrated campaigns and partner activations effectively.
• Drive measurable launches aligning with weekly active user targets and sustainable customer acquisition costs.

Company Benefits:

• Enjoy a diverse work environment with colleagues from over 15 nationalities.
• Engage in innovative web3 projects with incentives aligned with company growth.
• Contribute directly to the company's success through a flat organizational structure.
• Work in a comfortable and creative atmosphere with casual attire.
• Explore opportunities within the larger Animoca Brands network to broaden your experience and skills.
• Benefit from a comprehensive package including medical, life, and transportation allowances.

Personal Information Collection Statement:

The Job Applicant's personal data will be handled in accordance with the Employer's Personal Data Policies and kept confidential within the Human Resources & Administration Department. Unsuccessful applicants' information may be stored for up to 3 months.