Marketing Operations Manager

• Philadelphia metro area preferred, but open to remote locations in Eastern time zones.

Do you have a passion for utilizing various digital engagement strategies and tactics? Are you skilled at educating and acquiring clients with finesse? Do you have a knack for innovation through A/B testing and data-driven decision-making? Are you fluent in the language of Pharma industry?

HealthVerity is in search of a dynamic Marketing Automation Manager who excels in managing enterprise and engagement initiatives through various demand generation channels. The ideal candidate thrives in a fast-paced environment and pays close attention to details essential for boosting brand awareness, influencing behavioral change, and enhancing audience engagement for digital and client-facing content. This role demands proficiency in utilizing marketing automation tools such as HubSpot, Salesforce, Google Analytics, and Monday, and overseeing client outreach programs from conception to implementation.

Key Responsibilities:

• Lead demand generation efforts including designing, developing, testing, launching, monitoring, and maintaining digital outreach campaigns, social media initiatives, website analytics, and webinars.
• Collaborate closely with the Sales Operations team to manage Salesforce and HubSpot integration to ensure precise reporting, lead-to-deal tracking, and maintaining database hygiene.
• Produce and manage client-specific workflows to nurture leads and cultivate customer relationships, in addition to generating and analysing key performance metrics to enhance marketing campaign effectiveness and recommend enhancements.
• Oversee email performance metrics, deliverability standards, and account reputation management to guarantee targeted audience reach.
• Partner with Product, Marketing, and internal teams to craft and refine customer journeys tailored for distinct target segments.
• Stay abreast of the latest trends in email marketing and demand generation practices to offer actionable insights for enhancing response rates and engagement levels.
• Supervise trade show activities to support sales interactions.

Required Skills and Experience:

• Bachelor’s degree with relevant work experience in B2B marketing, communications, or related fields.
• Proficiency in B2B marketing with emphasis on SEO/SEM in the healthcare/life sciences sector.
• Over 3 years of experience using HubSpot or similar marketing automation platforms coupled with hands-on experience in building and optimizing campaigns using data analytics.
• Exceptional written and verbal communication skills with a keen eye for details.
• Strong problem-solving skills and a proactive approach to constantly learn and innovate.
• Proven ability in project management and consistently meeting deadlines.

The salary for this position ranges from $70,000 to $115,000 annually, commensurate with qualifications, accompanied by an annual bonus potential.

Work Locations:

While we prefer recruiting team members in the Philadelphia area, we extend hiring to remote locations specifically in Eastern Time Zone states including CT, DE, FL, GA, IN, MA, MD, MI, NC, NJ, NY, OH, PA, RI, TN, and VA, as well as our key hub locations in Boston, New York City, Baltimore, Washington D.C, Charlotte, Raleigh-Durham, and Atlanta.

Why Choose Us:

• Impactful Work: Engage with cutting-edge technology to address prominent healthcare challenges globally.
• Unified Team: Our culture revolves around our dedicated employees with communal appreciation activities held weekly, fostering a supportive work environment.
• Continuous Learning: Commitment to ongoing learning and development tailored for every team member to better serve clients, partners, and support personal growth.

Benefits & Perks:

• Competitive base salary plus annual bonus opportunities (non-commission based roles).
• Comprehensive benefits including 401k, stock options, medical, dental, vision, and more from Day 1.
• Flexibility in location with both hybrid roles and roles involving quarterly travel to our Philadelphia headquarters.
• Robust PTO package, including paid time off, vacation, personal, sick days, and parental leave.
• Individualized onboarding programs and mentorship to ease new team members into their roles.
• Professional development support with biweekly 1:1s, goal-oriented leadership, and budget for career growth pursuits.

Equal Opportunity Employer: HealthVerity fosters an inclusive workplace, actively celebrating diverse backgrounds, experiences, and perspectives. We advocate against all forms of discrimination based on race, gender, orientation, or disability. We empower all job candidates to compete and be considered for roles without bias.

For hidden website URLs mentioned within specific segments of this description, reach out to careers@healthverity.com for accessibility enforcement inquiries.

Please note, remote opportunities may be region-specific due to regulatory and employment laws; further details on remote positions can be delved into during the interview process with our recruiters.