Member of Marketing, Growth
At Anchorage Digital, we are establishing a cutting-edge digital asset platform tailored for institutions looking to engage with the crypto space.
We are a pioneering crypto platform facilitating institutional participation in digital assets through services including custody, staking, trading, governance, settlement, and leading security protocols. Anchorage Digital is home to Anchorage Digital Bank N.A., the sole federally chartered crypto bank in the U.S., with a diverse client foundation served through Anchorage Digital Singapore, Porto by Anchorage Digital, and additional offerings.
With backing from prominent institutions like Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, Anchorage Digital has secured a Series D valuation exceeding $3 billion. Established in 2017 in San Francisco, California, we currently operate out of offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota.
We are seeking to expand our team with a member focused on Marketing Growth. As we continue broadening our product range, we are enhancing our demand generation efforts. The selected individual will oversee various responsibilities, including managing paid and organic search, AI search optimization, data-driven campaign orchestration, conducting growth experimentation, web conversion rate optimization, and assisting with account-based marketing strategies. This role presents a significant opportunity to collaborate with a top-tier team and contribute substantially to Anchorage Digital’s expansion.
Factors of Growth & Impact have been defined to enable team members to effectively measure impact and convey coaching, feedback, and learning outcomes while exploring, developing, and mastering capabilities within and beyond the Marketing Growth role.
Responsibilities and Qualifications:
Technical Skills:
- Develop and optimize paid search campaigns, test various channels, set objectives for prospecting and lead generation
- Enhance website conversion rates through personalization, conduct A/B or multivariate tests for better conversions
- Implement data-driven growth experiment methodologies
- Lead organic SEM/SEO strategies through keyword and semantic analytics
- Conduct research to aid in formulating account-based marketing strategies
- Prior exposure to growth experiment methodologies within B2B SaaS, fintech, or growth-stage startups
- Maintain optimal website performance to position digital properties as industry benchmarks in financial services
Complexity and Impact of Work:
- Track metrics across the funnel, develop lead attribution methodologies, optimize CAC/LTV ratios
- Utilize Anchorage Digital’s CRM, MAP, and AB tools effectively
- Explore automation tactics for different funnel stages, follow-up on leads, nurture through email sequencing
- Ensure adherence to privacy compliance standards
- Demonstrated positive ROAS achievements
Organizational Knowledge:
- Understand Anchorage Digital product capabilities and our client base to distribute product marketing content effectively
- Articulate the rationale behind campaign orchestration and growth optimization in alignment with go-to-market strategies
Communication and Influence:
- Support sales activation by identifying trends and sharing insights, communication proficiency within the team
- Can articulate work status effectively and proactively share pertinent information impacting colleagues
Desired Candidate Profile:
- Highly analytical mindset, keen on discovering trends
- Passion for driving impact on go-to-market and revenue growth initiatives
- Strong interest in the crypto industry
- Commitment to collaboration across teams
- Upholds exceptional quality standards in work output
- Interested in learning about performance marketing tactics
Bonus Points (though not mandatory):
- Hold SEM certification (Google Ads certification is preferred)
- Familiarity with the institutional crypto ecosystem
- Emotional connection to the soundtrack of Hamilton
About Anchorage Digital:
The Anchorage Village comprises a diverse team of over 300 individuals, pooling expertise in platform security, financial services, and distributed ledger technology to empower institutions to navigate the digital asset landscape safely. Our collective aim is to reshape the future of finance by establishing a secure foundation for the seamless movement of value in the global economy.
Anchorage Digital is dedicated to fostering an inclusive workplace where all feel respected, supported, and connected, irrespective of background. Embracing and celebrating our differences enables us to deliver our best work collectively.
Anchorage Digital is an Equal Opportunity Employer, committed to offering equal employment opportunities without regard to various factors. We evaluate qualified candidates irrespective of prior criminal history in compliance with legal requirements.
Protecting client privacy rights is paramount at Anchorage Digital, ensuring trust and confidence are maintained when handling personal or financial information. For more information, refer to the provided privacy policy notices.
Chief Marketing Officer (CMO) - Panga Ventures
• Develop and execute comprehensive marketing strategy for Panga Ventures brand
• Lead brand positioning and messaging across all channels and touchpoints
• Build and manage high-performing marketing team across multiple disciplines
• Drive LP marketing and fundraising support initiatives
• Create thought leadership content and industry positioning
• Manage relationships with media, PR agencies, and industry publications
• Oversee digital marketing, social media, and content marketing strategies
• Support portfolio companies with marketing guidance and resources
• Lead event marketing and conference representation strategy
• Develop marketing analytics and performance measurement frameworks
Trader (Crypto)
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeTrader (Crypto) to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Provide data support to business teams by analyzing user/customer data, trans- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
Execute cryptocurrency spots for clients
Drive client engagement through consistent, proactive outreach and maintain relationships through personalized market insights, risk management guidance, and strategic engagement tailored to clients' objectives and risk appetite
Initiate regular communication during market events to provide timely perspectives and updates
Demonstrate strong P&L accountability and maintain a focus on revenue generation
Record client interactions and trade executions accurately and timely
Track regulatory developments affecting cryptocurrency markets and update relevant stakeholders
Requirements:
At least 1-2 years of experience working as a Trader in a cryptocurrency exchange
Understanding of financial markets and trading principles
Strong communication skills with the ability to build client trust
Ability to translate market information into relevant client insights
Strategic approach to client service with commercial acumen focused on revenue opportunities
Basic knowledge of blockchain technology and crypto markets
Preferred Qualification:
Personal cryptocurrency trading experience
Experience at investment banks, brokerages, or crypto trading institutions
Knowledge of traditional financial products
Familiarity with crypto market structure and key participants
Experience with major crypto exchanges and trading platforms
Experience using trading terminals and order management systems
Japan Marketing Director (Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeJapan Marketing Director to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Be responsible for all marketing efforts and create the overall marketing strategy for Bitcastle with clear objectives and measurable results.
Manage the creation of global marketing efforts and advertising campaigns across various social media and digital platforms.
Develop and execute promotions and content for email and website marketing
Use analytical tools to measure and report on the overall performance of digital marketing campaigns and advertisements.
Leverage insights from trend and information analysis to optimize advertising spend and performance based on goals.
Requirements:
Native or N1 Japanese language proficiency
Experience in all aspects of digital marketing, from organic marketing channels to advertising
Experience as a CMO or in a similar strategic marketing leadership role
Experience in cryptocurrency web advertising or digital marketing operations
Has experience in creating banners, videos, etc.
Preferred Qualification:
Has knowledge and interest in the world of cryptocurrency and blockchain
Pays attention to detail and has the ability to perform work to a high standard
Has the ability to work in a team environment, collaborate with others, and deal smoothly with a variety of stakeholders even in remote settings
Has willingness to deliver results in a fast-paced environment
Business Development (Japanese Speaking) (Forex)
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Business Development (Forex) to join our team.
About the Role:
We are looking for a Business Development Executive to identify new business opportunities, expand and execute strategic partnerships, and drive sales initiatives in the forex trading space. You will manage the entire sales pipeline, collaborate with internal teams, and stay updated on market trends to support the company’s growth and revenue objectives.
Identify new business opportunities and expand strategic partnerships in the forex industry
Look for new sales opportunities in the forex trading market
Manage the full sales pipeline, including researching, sourcing, contacting, negotiating, converting, and following up with clients
Liaise and coordinate with marketing, product, customer support, and operations teams to ensure smooth delivery of products and services
Assess and monitor key indicators of forex market projects and evaluate the effectiveness of partnership and campaign initiatives
Monitor market trends and conduct R&D in the forex market
Requirements:
Min N2 Japanese language proficiency
Minimum 1 year of business development or sales experience in the forex or financial trading industry
Familiarity with forex trading platforms and industry operations
Ability to develop global customer relationships independently
Preferred Qualification:
Experience working with international clients in the forex industry
Japanese language proficiency (good to have)
Existing network of contacts within the forex or financial trading ecosystem
Strong negotiation and presentation skills
KOL Business Development Manager (Crypto, Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development Manager (Japanese Speaking) to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Business level Japanese proficiency
- Experience in managing a team or managerial experience
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English