Member of Marketing, Growth

At Anchorage Digital, we are establishing a cutting-edge digital asset platform tailored for institutions looking to engage with the crypto space.

We are a pioneering crypto platform facilitating institutional participation in digital assets through services including custody, staking, trading, governance, settlement, and leading security protocols. Anchorage Digital is home to Anchorage Digital Bank N.A., the sole federally chartered crypto bank in the U.S., with a diverse client foundation served through Anchorage Digital Singapore, Porto by Anchorage Digital, and additional offerings.

With backing from prominent institutions like Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, Anchorage Digital has secured a Series D valuation exceeding $3 billion. Established in 2017 in San Francisco, California, we currently operate out of offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota.

We are seeking to expand our team with a member focused on Marketing Growth. As we continue broadening our product range, we are enhancing our demand generation efforts. The selected individual will oversee various responsibilities, including managing paid and organic search, AI search optimization, data-driven campaign orchestration, conducting growth experimentation, web conversion rate optimization, and assisting with account-based marketing strategies. This role presents a significant opportunity to collaborate with a top-tier team and contribute substantially to Anchorage Digital’s expansion.

Factors of Growth & Impact have been defined to enable team members to effectively measure impact and convey coaching, feedback, and learning outcomes while exploring, developing, and mastering capabilities within and beyond the Marketing Growth role.

Responsibilities and Qualifications:

Technical Skills:

• Develop and optimize paid search campaigns, test various channels, set objectives for prospecting and lead generation
• Enhance website conversion rates through personalization, conduct A/B or multivariate tests for better conversions
• Implement data-driven growth experiment methodologies
• Lead organic SEM/SEO strategies through keyword and semantic analytics
• Conduct research to aid in formulating account-based marketing strategies
• Prior exposure to growth experiment methodologies within B2B SaaS, fintech, or growth-stage startups
• Maintain optimal website performance to position digital properties as industry benchmarks in financial services

Complexity and Impact of Work:

• Track metrics across the funnel, develop lead attribution methodologies, optimize CAC/LTV ratios
• Utilize Anchorage Digital’s CRM, MAP, and AB tools effectively
• Explore automation tactics for different funnel stages, follow-up on leads, nurture through email sequencing
• Ensure adherence to privacy compliance standards
• Demonstrated positive ROAS achievements

Organizational Knowledge:

• Understand Anchorage Digital product capabilities and our client base to distribute product marketing content effectively
• Articulate the rationale behind campaign orchestration and growth optimization in alignment with go-to-market strategies

Communication and Influence:

• Support sales activation by identifying trends and sharing insights, communication proficiency within the team
• Can articulate work status effectively and proactively share pertinent information impacting colleagues

Desired Candidate Profile:

• Highly analytical mindset, keen on discovering trends
• Passion for driving impact on go-to-market and revenue growth initiatives
• Strong interest in the crypto industry
• Commitment to collaboration across teams
• Upholds exceptional quality standards in work output
• Interested in learning about performance marketing tactics

Bonus Points (though not mandatory):

• Hold SEM certification (Google Ads certification is preferred)
• Familiarity with the institutional crypto ecosystem
• Emotional connection to the soundtrack of Hamilton

About Anchorage Digital:

The Anchorage Village comprises a diverse team of over 300 individuals, pooling expertise in platform security, financial services, and distributed ledger technology to empower institutions to navigate the digital asset landscape safely. Our collective aim is to reshape the future of finance by establishing a secure foundation for the seamless movement of value in the global economy.

Anchorage Digital is dedicated to fostering an inclusive workplace where all feel respected, supported, and connected, irrespective of background. Embracing and celebrating our differences enables us to deliver our best work collectively.

Anchorage Digital is an Equal Opportunity Employer, committed to offering equal employment opportunities without regard to various factors. We evaluate qualified candidates irrespective of prior criminal history in compliance with legal requirements.

Protecting client privacy rights is paramount at Anchorage Digital, ensuring trust and confidence are maintained when handling personal or financial information. For more information, refer to the provided privacy policy notices.