Member of Product Marketing, Protocols

At our organization, we are focused on developing the most advanced digital asset platform tailored for institutional participation in the crypto space.

We provide cutting-edge solutions for institutions to engage with digital assets through a range of services including custody, staking, trading, governance, settlement, and top-tier security infrastructure. Additionally, we are home to a federally chartered crypto bank in the U.S. and operate various offerings globally.

Our company is backed by prominent institutions like Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with a significant Series D valuation exceeding $3 billion. Established in 2017 in San Francisco, California, we have expanded to New York, Porto, Singapore, and Sioux Falls.

The role we are looking to fill requires strategic thinking to drive market success and execute effective go-to-market strategies. The successful candidate will be responsible for shaping strategies, gaining deep insights into clients and competitors, and influencing product development, marketing, and sales activities. We seek individuals who can blend creativity with implementation and effectively communicate value propositions to clients, the market, and internal teams.

Responsibilities:

• Developing and leading campaigns and nurturing efforts to drive business growth using data-driven strategies
• Crafting content with our brand voice and ensuring it resonates with our target audience
• Guiding the sales team by providing competitive insights and evolving messaging through feedback loops
• Defining positioning and messaging to enhance awareness and uptake of our offerings
• Managing product launches and communicating new features to clients across multiple channels
• Collaborating with various departments to ensure seamless execution of go-to-market initiatives
• Generating and sharing client and competitor insights to enhance team performance
• Creating marketing content like webpages, collateral, articles, notifications, white papers, and advertisements to support company growth

Requirements:

• Proficiency in crafting content for institutional audiences
• In-depth knowledge of the crypto industry
• Experience in leading marketing campaigns in a cross-functional setting
• Passion for exploring client and market insights to inform strategies
• Willingness to become an expert in product features and drive their differentiation
• Enthusiasm for staying updated on B2B product marketing tactics

Bonus Qualification:

• Appreciation for creative works like the soundtrack of Hamilton that resonate with financial innovations

Our diverse team, known as the Anchorage Village, combines expertise in platform security, finance, and distributed ledger technology to empower institutions in the rapidly evolving digital asset landscape. With over 300 members, we are dedicated to shaping the future of finance by providing secure foundations for value transfer in the global economy.

Anchorage Digital values diversity, inclusivity, and respect within the workplace, fostering an environment where all employees feel supported and connected. We believe that sharing our individual stories and backgrounds enhances our ability to deliver exceptional work.

Anchorage Digital is an equal opportunity employer committed to non-discrimination in hiring and employment practices. Our services are provided through various entities, including banking and lending institutions, as subsidiaries of Anchor Labs, Inc., operating within legal requirements.