Principal Product Marketing Manager

Circle operates in the financial technology sector and facilitates global digital transactions through its innovative internet layer that enables faster and more cost-effective value transfers. With a focus on enhancing economic prosperity and fostering inclusion, Circle offers a blockchain-based dollar (USDC) and cutting-edge solutions for businesses and developers to capitalize on technological advancements in finance and money exchange.

Overview

As part of Circle's dedicated team, you will contribute to the company's growth in well-established international markets. Embodying our values of Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity, you will operate in a remote work setting that thrives on collaboration and diverse perspectives.

Responsibilities

Circle seeks a seasoned Principal Product Marketing Manager to drive the Go-to-Market (GTM) strategy for developer tools and blockchain infrastructure. Reporting to the Senior Manager of Product Marketing, you will collaborate with a dynamic team focused on this strategic product segment.

Key Responsibilities:

• Become an expert in product features, competitive landscape, customer profiles, and developer storytelling
• Create compelling positioning, messaging, and channel strategies for introducing new products and supporting existing initiatives
• Collaborate with Product and Business Development teams to identify market opportunities and contribute to product definition
• Coordinate with cross-functional teams to develop marketing materials to support GTM activations, including web content, blog posts, sales collateral, and case studies.

Qualifications

• Possess more than 10 years of relevant experience in Product Marketing or related fields, ideally in B2B software or technology services
• Extensive knowledge of blockchain technology, digital currency, and financial markets
• Proven track record in developing impactful positioning, messaging, and marketing collateral for technical products
• Experience in guiding GTM strategy and implementation across diverse teams
• Self-motivated to delve deep into technology trends and adaptable to changing environments
• Proficiency in various platforms like Slack, Google Workspace, Coda, and macOS.

Additional Information

• This role offers day-one PERM sponsorship for eligible candidates.
• Circle offers a competitive base salary between $175,000 to $225,000, alongside an annual bonus target of 17.5%.
• Employee benefits include equity, healthcare, dental, vision, 401(k), and a generous vacation policy.
• Circle is committed to diversity and equal opportunity in all aspects of employment.