Product Director, Banking Engagement

Our Product Management team is responsible for driving the entire product lifecycle, from concept to launch, and driving impactful product initiatives globally. Working collaboratively with various cross-functional teams, including engineers, designers, analysts, and marketers, we aim to deliver exceptional features and products.

Mission

Your role involves bridging the gap between the "Trading" and "Banking" sectors. You will focus on offering practical utility for active traders to become primary banking users, positioning our platform as their central cash liquidity hub. By seamlessly integrating fiat and stablecoin balances, you will strive to establish the platform as a user's "Primary Account."

Role

You will take on a leadership position in product management, emphasizing customer-centricity and data-driven growth. Beyond traditional product management, you will lead a culture of rapid experimentation, utilizing AI to streamline the prototyping process and enhance operational efficiency. The goal is to transform "idle cash" into a highly engaging banking experience for users.

Responsibilities

• Strategy & Engagement Leadership: Develop and execute strategies for the Banking segment, focusing on enhancing accounts, liquidity utility, and everyday financial features to optimize ROI.
• Engagement-First Roadmap: Define key engagement KPIs for the banking vertical, ensuring each feature launch drives increased MAU and reinforces the platform's everyday banking functionality.
• Data-Driven Experimentation: Establish a robust experimentation culture within the team, continuously testing hypotheses related to onboarding, activation, and retention to drive incremental growth.
• AI-Forward Execution: Promote the use of AI tools within the PM and design teams to expedite the build-measure-learn cycle and enhance process efficiency.
• Banking Onboarding & CX: Manage the end-to-end banking onboarding process, ensuring a seamless and delightful journey that converts crypto-native users into active banking users.
• Portfolio Management: Oversee the evolution of the accounts experience, from core wallet functionality to advanced savings and cashflow management features.
• Stakeholder Orchestration: Collaborate with Engineering, UX, and Legal/Compliance teams to enhance collaboration models and ensure timely delivery of high-quality products.
• Team Coaching: Lead and mentor a team of 2-3 PMs, fostering a customer-centric and data-driven approach across the organization.

Requirements

• Engagement & Activation Expert: 7–10+ years of experience in product leadership within consumer fin-techs, neo-banks, or digital marketplaces, with a reputation for driving user activation and engagement.
• Experimentation Native: Proficient in conducting high-frequency A/B testing and leveraging data-driven approaches in product management.
• Customer Centricity: Strong product design acumen and a track record of addressing customer pain points through intuitive UX solutions.
• Strategic & Structured: Exceptional structured thinking and communication skills, with the ability to articulate long-term vision into actionable milestones.
• AI Utility Power-User: Proficient in leveraging AI tools for enhanced productivity and efficiency gains in prototyping.
• Commercially Astute: Able to connect data insights to business value, particularly in terms of deposit retention and cross-selling within a financial ecosystem.
• Bonus Point - Banking Industry Knowledge: Familiarity with the neo-banking and payments landscape in the US and Europe, including industry norms and regulatory frameworks.

Life at Crypto.com

You will have the opportunity to work with a talented, supportive team and engage in innovative solutions within a proactive environment that fosters growth and development. Our collaborative work culture emphasizes teamwork and mutual support towards achieving our common goal.

Benefits

We offer a competitive salary, medical insurance coverage, attractive annual leave entitlement, work flexibility options, and various career development opportunities through our internal mobility program. Additionally, you will receive a Crypto.com visa card upon joining.

About Crypto.com

Founded in 2016, Crypto.com is a leading global cryptocurrency platform dedicated to accelerating the adoption of cryptocurrency. Committed to security, privacy, and compliance, Crypto.com aims to empower the next generation of innovators within a fair and equitable digital ecosystem.

Interested in shaping the future with us? Apply now!