Product Director, Banking Engagement

Our Product Management team is responsible for driving product initiatives from concept to launch across our global network. We work collaboratively with cross-functional teams to deliver innovative features and products that make a significant impact.

The Mission:

The mission for this role is to bridge the gap between the "Trading" and "Banking" sectors by enhancing the utility for active traders to transition into primary banking users. The goal is to establish the platform as the central cash liquidity engine, offering a seamless neobank experience by integrating fiat and stablecoin balances, to achieve a ecosystem-wide "Primary Account" status.

The Role:

We are seeking a dynamic Product Leader who excels at merging customer-centricity with data-driven growth. In this key role, you will champion a culture of rapid experimentation, utilizing AI to expedite prototyping and operational efficiencies. Your primary objective is to transform "idle cash" into a highly engaging banking experience that users rely on daily.

Responsibilities:

• Strategy & Engagement Leadership: Define and steer the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.
• Engagement-First Roadmap: Establish and oversee the key engagement KPIs for the banking vertical to drive higher MAU and enhance everyday banking utility with every feature release.
• Data-Driven Experimentation: Cultivate a top-tier experimentation culture within the team to conduct rigorous testing on onboarding, activation, and retention strategies for incremental growth.
• AI-Forward Execution: Drive the adoption of AI tools within the Product Management and design teams to expedite the build-measure-learn loop and streamline processes efficiently.
• Banking Onboarding & CX: Shape the end-to-end banking onboarding process to create a seamless and delightful journey, converting crypto-native users into active banking users smoothly.
• Portfolio Management: Supervise the evolution of the accounts experience, transitioning from core wallet functionalities to advanced savings and cashflow management features.
• Stakeholder Orchestration: Collaborate closely with Engineering, UX, and Legal/Compliance teams to enhance collaboration models and ensure timely delivery of high-quality products.
• Team Coaching: Lead a team of 2-3 PMs, instilling a customer-centric and data-driven mindset across the organization through mentorship and guidance.

Requirements:

• Engagement & Activation Expert: 7–10+ years of product leadership experience in consumer fin-techs, neo-banks, or digital marketplaces with a proven track record of driving user activation and engagement.
• Experimentation Native: Experienced in high-frequency A/B testing and managing products based on data-driven insights supporting decision-making.
• Customer Centricity: Demonstrated expertise in product design and resolving customer pain points through intuitive UX solutions.
• Strategic & Structured: Strong analytical and communication skills with the ability to break down long-term visions into actionable milestones.
• AI Utility Power-User: Proficient in leveraging AI tools for increased operational efficiency and expedited prototyping processes.
• Commercially Astute: Understanding the significance of deposit retention and cross-selling in a financial ecosystem to drive value.
• (Bonus) Banking Industry Knowledge: Familiarity with the neo-banking and payments landscape, including regulatory frameworks and user expectations in the US and Europe.

Life @Crypto.com

• Empowering employees to explore new opportunities within a talented and supportive team.
• Providing a proactive and transformative work environment that encourages innovative solutions.
• Facilitating personal and professional growth through skill development programs and internal mobility opportunities.
• Promoting a collaborative work culture where colleagues support each other towards a shared goal of cryptocurrency accessibility.

Benefits:

• Competitive salary package
• Comprehensive medical insurance for employees and dependents
• Generous annual leave entitlements, including birthday and work anniversary leave
• Flexible working arrangements with hybrid or remote options
• Internal mobility program for continuous career development
• Work perks such as a Crypto.com visa card

About Crypto.com: Founded in 2016, Crypto.com is dedicated to accelerating cryptocurrency adoption and innovation on a global scale. With a focus on security, privacy, and compliance, the platform aims to create a fair and equitable digital ecosystem for future generations.

[Crypto.com is an equal opportunities employer that values diversity and inclusion in its workforce. The recruitment process may involve AI tools for application screening to support the decision-making process. Personal data provided by applicants will be used solely for recruitment purposes._

Applicants should note that only shortlisted candidates will be contacted for further steps in the selection process.