Product Growth Hacker (Exchange)
Crypto.com is committed to driving the adoption of cryptocurrency globally. To support the growth of our Exchange App, we are seeking a Growth Marketing Hacker. The ideal candidate will lead the development of go-to-market strategies, lifecycle initiatives, and product positioning to drive user growth and engagement on a global scale.
This position requires a strategic marketer who excels in fast-paced environments and takes ownership of initiatives. Collaborating closely with product managers and growth teams, you will craft compelling narratives that resonate with diverse user segments in various geographies.
Responsibilities:
Strategy & Positioning
- Partner with product and strategy teams to develop and own the growth strategy for the Exchange vertical.
- Create stories and campaigns that set our platform apart in a competitive market.
- Define user personas and personalized journeys in collaboration with data, analytics, and product teams.
- Lead creative positioning and brief submissions to drive impactful campaigns.
- Align with product managers on roadmap priorities and customer feedback.
Launch Execution
- Manage go-to-market planning for feature launches in collaboration with the product team.
- Develop integrated marketing campaigns across multiple channels for user acquisition.
- Ensure campaigns are data-informed, scalable, and executed in a timely manner.
- Adapt messaging for regional rollouts in coordination with local market teams.
Customer Insights & Market Intelligence
- Analyze market trends and conduct competitive benchmarking for strategic insights.
- Utilize user interviews and surveys to enhance user experience.
- Provide feedback to product and growth teams for informed decision-making.
Growth & Retention
- Design lifecycle programs to drive user activation and retention.
- Create promotions and incentive programs to enhance engagement and retention.
- Collaborate with data and product teams to optimize onboarding and reactivation flows.
Performance & Reporting
- Define KPIs with Growth and Product teams focusing on funnel metrics and retention.
- Utilize tools like GA4, Tableau, and Mixpanel for reporting and iterative improvements.
Requirements:
- 7+ years of experience in product marketing, ideally in crypto or financial sectors.
- Track record of launching and scaling B2C products/platforms sustainably.
- Strong communication and copywriting skills to deliver impactful messaging.
- Ability to work collaboratively in fast-paced environments and take decisive actions.
- Proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
Please note: We may use AI tools to assist in reviewing applications; however, final hiring decisions are made by humans considering various factors.

