Product GTM Manager (Web3 Ecosystem Marketing)
Who We Are
At OKX, we believe in shaping the future through technology. Established in 2017, we are transforming global systems with our cutting-edge digital asset exchange, Web3 portal, and blockchain ecosystems. Our mission is to enhance the financial landscape by offering a wide range of advanced products, solutions, and trading tools. Trusted by over 50 million users across 180 countries, OKX enables individuals to explore the world of Web3. With a focus on innovation and a diverse product lineup, OKX envisions financial accessibility supported by blockchain and decentralized finance.
We are a forward-thinking organization that values innovation, social responsibility, and diversity. With a team of over 3,000 employees worldwide, we believe in creating long-term value by embracing inclusivity. Join us in shaping the future!
About the Opportunity
What You’ll Be Doing
Identify growth opportunities and channels for CeFi and DeFi products through data-driven research.
Analyze GTM (Go-To-Market) gaps and enhance the product ecosystem pipeline in various OKX functions.
Develop ecosystem development plans and implement succession planning strategies.
Plan and execute omnichannel campaigns to drive ecosystem growth in collaboration with internal and external stakeholders.
Identify online and offline conversion opportunities, coordinate events with different departments, and provide post-event reports.
Assist external teams in navigating the ecosystems, including technical solutions, partnerships, funding opportunities, and more.
Collaborate with business, product, and engineering teams to boost the number of active users and developers within the ecosystem.
Lead regular communication efforts, share post-campaign insights with stakeholders, and implement optimization plans.
What We Look For In You
Prior experience in Web3 and crypto ecosystem marketing.
Knowledge of centralized and decentralized blockchain platforms for retail users and developers.
Strategic and data-driven leader with strong communication and analytical skills.
Detail-oriented, problem-solving mindset, and ability to work under tight deadlines and manage multiple projects.
Self-motivated, energetic, and capable of working independently.
Nice to Haves
- Experience in a DeFi/blockchain company or project.
Perks & Benefits
Competitive compensation package.
Learning and development programs, education subsidies.
Team-building activities and company events.
Wellness and meal allowances.
Comprehensive healthcare plans for employees and dependents.
More benefits to be discussed during the hiring process.
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