Product Marketer

As a key member of our team, the Product Marketer will be deeply involved in our promotional activities, marketing projects, ongoing operations, and community endeavors. Your main responsibility will be to formulate and implement innovative marketing strategies that attract and expand our community, enhance user engagement, and contribute to the success of our products.

This role necessitates someone proactive in execution, willing to get hands-on to drive the products forward, and adept at creatively testing and refining strategies swiftly. Strong communication skills, a collaborative mindset, excellent marketing abilities, and a keen eye for identifying growth opportunities are essential qualities for this position.

Key Responsibilities:

• Lead end-to-end management of campaigns, from planning to evaluation, to develop impactful and original campaigns within set timelines.
• Use analytics to track performance and optimize tactics continuously for superior outcomes, focusing on data analysis and cohort evaluation.
• Actively engage with our community to establish lasting relationships that transition early users into loyal, engaged community members.
• Take ownership of customer relationship management (CRM) and develop lifecycle campaigns tailored to individual customer cohorts, offering compelling promotions.
• Collaborate with content teams to create engaging marketing materials for various platforms, including social media, emails, and in-app assets.
• Focus primarily on sports marketing through flagship products like NBA Top Shot and NFL ALL DAY, with the potential to expand to other offerings like Disney.
• Develop and implement comprehensive marketing strategies that encompass growth initiatives within the product, alongside traditional marketing methods.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years of marketing experience with a successful track record in digital campaigns.
• Exceptional copywriting, communication, and teamwork skills.
• Strong drive for impact and ownership of tasks.
• Thrives in a dynamic and rapidly evolving environment.
• Passion for NBA, NFL, and Disney products and brands.

Desired Qualifications:

• Experience in startup environments, demonstrating the ability to take initiative in fast-paced settings.
• Background in sports marketing or mobile app marketing.
• Familiarity with creating engaging experiences in gaming or live operations.
• Knowledge of blockchain technology, NFTs, or digital collectibles.
• Previous exposure to major brands in entertainment, sports, or tech industries.

Is This Role for You?

If you excel in data-driven decision-making, possess a strategic mindset, product knowledge, and execution skills, and are adept at generating growth consistently, this role suits you. Experience in managing socially interactive products and building vibrant communities around them is an added advantage. You should feel energized by the challenges outlined in this job description and be eager to deliver exceptional work.

Company Overview:

We are a pioneering company in web3 and sports collectibles, playing a significant role in bringing NFTs into the mainstream. With an esteemed portfolio of products, including CryptoKitties, NBA Top Shot, NFL ALL DAY, Disney Pinnacle, Miquela, and LaLiga Golazos, we strive for excellence while championing blockchain technology. While we have achieved notable success, we are committed to further advancement with a focus on impactful projects in the pipeline across sports, entertainment, and innovation sectors.

Why Us:

At Dapper Labs, we value qualities such as having an entrepreneurial spirit, taking ownership, driving impact, demonstrating resilience and persistence. Our team benefits from a flexible work environment, competitive compensation packages, and a culture that fosters collaboration, inclusivity, and continuous learning. If you join us, you will be involved in something extraordinary and contribute to shaping the future together.