Regional Growth Manager - CIS
We are seeking a professional to fill the role of Regional Growth Manager for CIS region, responsible for spearheading growth initiatives in a vital market area for Binance. The ideal candidate will be a hands-on marketer with a data-centric approach, adept at blending user acquisition, lifecycle management, and reactivation campaigns with innovative growth strategies. You will be tasked with crafting and implementing experiments, refining marketing endeavors, and pinpointing areas of improvement for enhanced performance.
Responsibilities
- Drive user growth and reactivation via localized initiatives and experiments.
- Initiate and enhance acquisition and activation campaigns guided by data and business objectives.
- Spot growth prospects through A/B testing, product trials, and continual enhancements.
- Keep track of key growth metrics, evaluate performance, and translate insights into actionable steps.
- Collaborate cross-departmentally with Product, CRM, Paid Ads, Content, and other teams to roll out growth projects.
Requirements
- Minimum 5 years of hands-on experience in Growth, Performance, Digital Marketing, Product Growth, or a related field (preference for backgrounds in crypto, fintech, tech, e-commerce, or mobile apps).
- Demonstrable track record of executing end-to-end growth campaigns that yield measurable business results.
- Proficient in analytics with a strong capability to leverage data for decision-making.
- Strong sense of ownership with the capacity to work independently in a dynamic setting.
- Proficiency in conducting experiments, A/B testing, and optimizing campaigns.
- Fluent in Ukrainian, with proficient English and Russian communication skills.
- Enthusiasm for crypto, fintech, or cutting-edge technologies.
Please note that we utilize AI tools to aid parts of our hiring process. These tools assist in application reviews, resume analysis, and responses assessment to identify potential discrepancies or validation indicators within applications based on available data. While our recruitment team is supported by these tools, the final hiring decisions are human-driven. For further information on data processing, please reach out to us.
