Senior Campaigns Manager (International Marketing)

Job Summary:

Circle operates as a forward-thinking financial technology company in the rapidly evolving landscape of digital currency. Working at Circle enables you to be part of a team fueled by innovation, dedicated to pushing boundaries, and committed to facilitating financial transparency and accessibility globally. Our dedicated team embraces remote collaboration, upholding values of Multistakeholderism, Mindfulness, Pursuit of Excellence, and High Integrity. We pride ourselves on cultivating a diverse, flexible, and idea-driven work environment where every member plays a crucial role in our shared success.

Key Responsibilities:

We are seeking a seasoned Senior Campaigns Manager based in the United States, responsible for steering and implementing comprehensive global marketing endeavors across various platforms, sectors, and regions. The ideal candidate will be pivotal in defining and executing international marketing strategies to extend our brand presence across the world. This role demands strategic acumen, a deep understanding of diverse markets, and a zeal for cultivating cutting-edge marketing initiatives. From influencer engagement to performance-driven campaigns, the Senior Global Marketing Manager will lead interdisciplinary teams in executing targeted projects that resonate with audiences worldwide. Collaborating closely with internal stakeholders, they will set the vision for Circle's expansion in key target markets by conducting industry research, coordinating localization projects, and deploying collaborative strategies.

Main Tasks:

• Develop and execute influencer marketing strategies to amplify brand awareness and engage target audiences globally.
• Spearhead the creation and implementation of integrated marketing campaigns aligned with business objectives for specific countries.
• Oversee localization and translation efforts of marketing collateral to ensure effective cross-cultural communication.
• Conduct in-depth research on individual markets to identify trends, consumer habits, and competitive landscapes shaping the brand's marketing strategies.
• Collaborate with demand generation, product marketing, and other cross-functional teams to align and drive global marketing initiatives sustaining business growth.
• Efficiently manage marketing budgets to optimize ROI and meet preset goals, ensuring adequate allocation of resources.
• Monitor and analyze marketing performance metrics closely to evaluate the impact of global marketing initiatives and refine strategies for continuous enhancement.
• Initiate and manage performance marketing plans across diverse channels to elevate customer acquisition and retention.

Qualifications:

• Experience: 12+ years in Global Marketing, Prec
• B2B Influencer Marketing, or Partner Marketing
• Proficiency in devising and executing impactful global marketing campaigns, analyzing results at scale
• Proven record of successful marketing ventures across diverse markets
• Sound understanding of digital marketing platforms such as SEO, SEM, social media, and email marketing
• Exceptional collaboration skills with a track record of engaging cross-functional leaders to drive results
• Ability to thrive in a fast-paced environment while handling multiple projects concurrently
• Ownership and accountability for multi-channel initiatives and programs in various markets
• Exceptional interpersonal and communication skills (verbal, written, listening)
• Accomplished in navigating complex business environments and delivering efficient executions
• Familiarity with tools such as 6Sense, Seismic, HubSpot, Slack, Apple MacOS, and GSuite preferred
• Willingness to travel for work, fluency in oral and written English, bilingual proficiency a bonus

Additional Information:

• This position is eligible for day-one PERM sponsorship for qualified candidates
• The compensation package includes base pay between $160,000 - $207,500, plus an annual bonus target of 17.5%, equity, and benefits
• Benefits include medical, dental, vision, 401(k), a discretionary vacation policy, 10 days of paid sick leave per year, and 11 paid holidays per year in the U.S.
• Circle is an equal opportunity employer and promotes diversity within its workforce, providing fair opportunity to all qualified individuals