Senior Campaigns Manager (International Marketing)

Circle is a leading financial technology company in the center of the emerging internet of money. We enable the seamless transfer of value globally at a reduced cost and faster speed compared to traditional settlement systems. Our innovative infrastructure, including USDC, a blockchain-based dollar, empowers businesses, institutions, and developers to leverage these advancements in payments, commerce, and markets for enhanced global economic prosperity and inclusivity.

What You’ll Be Engaging with: We value transparency and stability in all our operations as we expand our presence into strong global jurisdictions. Speed and efficiency drive our success, guided by our core company values: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. We promote evolution and success in a remote setting where cohesive teamwork leads to achievements. We cultivate a diverse and adaptable work environment where creativity is embraced, and each individual contributes significantly.

What Your Duties Entail: We are looking for an enthusiastic Senior Campaigns Manager based in the United States to conceptualize and implement our international marketing initiatives across diverse audiences, channels, and regions. This role is pivotal in shaping the global marketing strategy and broadening the reach of our brand and products worldwide. The ideal candidate will possess strategic thinking, extensive market knowledge, and a flair for developing cutting-edge marketing campaigns. The Senior Global Marketing Manager will collaborate with multifunctional teams to execute targeted strategies, from influencer marketing to performance marketing, engaging audiences at a global scale. Responsibilities will include defining the marketing roadmap for Circle's expansion in key countries through market analysis, localization efforts, and close internal cooperation.

Your To-Do List:

• Foster influencer marketing strategies to boost brand visibility and engagement globally.
• Lead the creation and execution of integrated marketing campaigns tailored to different countries to support business objectives.
• Supervise the localization and translation of marketing assets to ensure effective communication across regions.
• Conduct market research to identify trends, consumer behavior, and competitive dynamics, informing marketing strategies.
• Collaborate with teams in demand generation, product marketing, and beyond to align marketing efforts and accelerate business growth worldwide.
• Efficiently manage marketing budgets to maximize returns and accomplish set marketing goals.
• Monitor and analyze performance metrics for optimizing global marketing initiatives and enhancing strategies continuously.
• Drive performance marketing campaigns through various channels to enhance customer acquisition and retention.

Aspiring to Our Core Values:

• Multistakeholder: Committed to serving customers, shareholders, employees, families, and communities.
• Mindful: Emphasize respect, active listening, and attention to detail.
• Driven by Excellence: Passionate about customer success, pursuing excellence relentlessly, and aiming for exceptional results.
• High Integrity: Advocate for open and honest communication, maintaining high moral and ethical standards.

What You'll Contribute to Circle:

• Over 12 years of experience in Global Marketing, B2B Influencer Marketing, or Partner Marketing preferred.
• Expertise in developing and executing effective global marketing campaigns with proven success.
• Proficiency in digital marketing channels such as SEO, SEM, social media, and email marketing.
• Strong collaboration skills to engage effectively with cross-functional leaders and drive impactful outcomes.
• Comfortable thriving in a fast-paced environment, juggling multiple projects simultaneously.
• Ownership of multi-channel market initiatives with accountability for success.
• Strong interpersonal skills with exceptional verbal and written communication abilities.
• Experience with tools like 6Sense, Seismic, HubSpot, Slack, Apple MacOS, and GSuite is a plus.
• Willingness to travel as required.
• Proficiency in oral and written English; bilingualism is advantageous.

Additional Details:

• This role offers day-one PERM sponsorship for qualified candidates.

  Base Pay Range: $160,000 - $207,500 Annual Bonus Target: 17.5% Also Included: Equity & Benefits Circle endorses diversity and practices equal opportunities in its employment practices without bias towards race, religion, gender, sexual orientation, or other personal attributes. The company may participate in the E-Verify Program in specific locations as legally required.