Senior CRM MarTech Associate/ CRM MarTech Manager
We are looking for a skilled and creative individual to join our Global CRM team in the role of Senior CRM MarTech Associate/ CRM MarTech Manager. Working closely with the MarTech Director, you will be responsible for implementing our segmentation and personalization strategies effectively.
Responsibilities:
Lead the MarTech operations for predictions and manage tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
Setup and oversee CDP connections to various platforms, ensuring data quality and reliability.
Analyze customer behavior and transaction data to identify segments, triggers, and opportunities for personalization and upselling.
Create retention dashboards and identify opportunities by leveraging LLMs and MCP extensions.
Manage audience definitions and segments within the CDP for acquisition, retention, and experimentation purposes.
Develop tracking plans and event taxonomies to capture essential customer behaviors.
Collaborate with Data team to establish metrics and dashboards for monitoring the impact of CRM initiatives.
Draft API requirements and payload specifications for MarTech integrations.
Utilize templating/scripts for dynamic content and personalized logic in CRM campaigns.
Maintain updated documentation for all CRM initiatives.
Work with Growth, Product, and Engineering teams to enhance customer experience and retention through lifecycle strategies.
Translate commercial goals into clear lifecycle objectives, test plans, and KPIs.
Requirements:
4-7 years of hands-on experience in managing Customer Data Platforms (CDP) and CRM tools.
Proficiency in using modern AI technologies and leading AI-based teams to support operations.
Demonstrated success in enhancing retention, engagement, and LTV through advanced technologies.
Experience collaborating with growth and product teams on experimentation and lifecycle programs in dynamic environments.
Strong SQL skills for data querying and analysis.
Knowledge of sporting events, sportsbook, and options-trading industry.
