Senior CRM Specialist (Trading) (copy)
About the Role Crypto.com is in search of a seasoned Senior CRM Specialist (App Trading Focus) to assist in coordinating cross-channel communications for their emerging e-commerce platform. Responsibilities will include enhancing platform transaction metrics and boosting engagement through various channels such as push notifications, email, and in-browser messages.
You will be part of a growing team dedicated to driving transaction engagement at Crypto.com and collaborate closely with internal marketing, product, and creative teams. The ideal candidate for the Senior CRM Specialist role will exhibit a deep comprehension of the product, identify and address consumer touchpoints and pain points with carefully researched methods, and create engaging messages and campaigns tailored to both crypto enthusiasts and beginners.
Responsibilities:
- Collaborate with Product, User Acquisition, Marketing, and Tech teams to propose, design, and launch CRM campaigns and workflows
- Enhance platform transaction, engagement, and usage metrics for Crypto.com products and services
- Use APIs, AI tools, and segmentation techniques to develop advanced campaigns for optimized user journeys and funnel conversion
- Analyze and improve CRM campaigns
- Conduct A/B tests and analyze results for maximum effectiveness
- Develop automation solutions to streamline CRM tasks, ensuring timely and targeted communication
- Extract CRM platform reports for comprehensive business performance analysis and strategic planning
- Collaborate with stakeholders to tailor CRM campaigns based on industry trends and business goals
- Plan data integration points with the CRM platform
Requirements:
- Bachelor's degree in Marketing, Business Administration, Statistics, Computer Science, or related field
- Minimum of 3 years of e-commerce experience
- Proficiency in CRM software such as Braze, Hubspot, Salesforce, or Marketo
- Experience with API integration is advantageous
- Precision and attention to detail
- Ability to adapt quickly to market changes
- Self-motivated with a sense of ownership
- Familiarity with Google Analytics, Google Tag Manager, HTML email template building, SQL or Python, and other programming languages
- Experience in copywriting and design
- Understanding of cryptocurrency and blockchain industries
Life @ Crypto.com
- Encouraging a culture of creativity and support within a talented team
- Providing opportunities for personal and professional growth through innovative solutions
- Fostering a collaborative work environment focusing on cryptocurrency accessibility
Benefits
- Competitive salary
- Generous annual leave benefits
- Internal mobility program for career advancement
- Work perks, such as crypto.com visa card
About Crypto.com Crypto.com, established in 2016, serves over 80 million customers as a rapidly expanding global cryptocurrency platform. With a vision of bringing Cryptocurrency in Every Wallet™, Crypto.com prioritizes security, privacy, and compliance to drive cryptocurrency adoption and empower entrepreneurs in a fair digital economy. Join the team to be part of an inclusive and diverse work environment that values transparency and integrity.
Crypto.com is an equal opportunity employer committed to fair and inclusive recruitment practices. Personal data provided by applicants will be used strictly for recruitment purposes.