Senior Director Content Strategist

About the Company:

Circle operates as a financial technology company positioned at the core of wealth innovation in the advancing era of digital payment systems. Facilitating the global, rapid, and cost-effective movement of value akin to digital information, Circle's pioneering internet stratum unleashes unparalleled potentials for worldwide transactions, trade, and market enhancements that foster global economic advancement and inclusion. Through its infrastructure, notably USDC, a blockchain-based dollar, Circle empowers enterprises, establishments, and developers to harness these advancements, leveraging a pivotal milestone in the synergy of money and technology.

Company Culture:

Circle is dedicated to transparency and reliability in every aspect of its operations. As it scales, the company is extending its footprint into some of the most robust legal frameworks globally. Swift execution and effectiveness drive our accomplishments, underpinned by our organizational principles: Multi-Stakeholder, Mindfulness, Excellence-Driven, and High Integrity. Amidst a remote work setting, Circle’s members thrive on collaborative team efforts, shaping a flexible and inclusive workplace where fresh ideas thrive and every individual holds interest in the company’s success.

Role Overview:

Joining as a senior leader under the VP, Creative Lab, the incumbent shall play a pivotal role in enhancing a high-visibility website and content endeavors impacting the Marketing team and Circle's corporate objectives. Chief responsibilities include:

Responsibilities:

1. Developing the website's narrative structure and user journey strategy, spanning new initiatives, website enhancements, page content enrichment, and design.
2. Directing content discovery and strategizing for ongoing comprehensive site revamps to meet users’ content requisites.
3. Crafting UX copy for functional web components like navigation menus and engaging customer experiences.
4. Collaborating with design and engineering teams to delineate page content hierarchy and narrative user pathways.
5. Managing and nurturing a Content Strategist, offering mentorship and escalating the Content Strategy discipline's influence within and beyond Marketing.
6. Ensuring localization team alignment to maintain product experience excellence across languages and regions.
7. Enabling internal teams with clear content guidelines and standards for web content creation across various page formats.
8. Proactively updating global taxonomy guidelines and aiding content tagging strategies to bolster content, search, and SEO initiatives.
9. Providing prolific writing solutions for diverse content types spanning website, UX copy, social media, events, campaigns, and more.
10. Contributing to intranet content strategy in coordination with stakeholders.
11. Engaging with a spectrum of internal partners while leveraging writing skills and UX expertise to enhance product copy usability for Circle customers.
12. Coordinating resource allocation during biannual planning in conjunction with Director-level peers.
13. Collaborating on content ecosystem audits to identify enhancement opportunities alongside Digital Marketing and Brand Strategy teams.

Desired Qualifications:

• Extensive 12+ years’ content strategy experience, spanning brand marketing, agency management, and COE internally.
• Minimum 5 years in marketing leadership roles showcasing a track record of success.
• Bachelor's degree essential, with additional Master’s degree seen as advantageous.
• Strong executive presence, influencing varied stakeholder groups effectively.
• Exceptional critical thinking and communication skills for producing impactful content aligning with Circle’s narratives.
• Ability to thrive in dynamic settings and streamline amidst ambiguity.
• Strong interest in emerging technologies like cryptography and blockchain reshaping financial systems.
• Proficiency with tools like Slack, Coda, Asana, Apple MacOS, and GSuite.
• Competent in designing content across platforms like web, email, and product interfaces.
• Prior experience in holistic content structuring emphasizing inclusivity, accessibility, information architecture, and web design and SEO best practices.

Additional Considerations:

• The role is eligible for immediate PERM sponsorship for eligible individuals.
• Aims to create a transparent and comprehensive financial footing, adapting compensation structures as needed to align with individual backgrounds and business prerequisites.
• Initial salary range: $220,000 - $275,000.
• Complemented by an annual bonus target: 25%.
• Added benefits consist of Equity & Benefits packages (covering medical, dental, vision, and 401(k)), generous leave policy, and holiday allowances.
• With being an equal opportunity employer, Circle accentuates diversity and inclusivity across its operations, ensuring fair treatment without bias based on varying demographic factors.

E-Verify Program Participation in Specific Locations:

Circle script in certain locations mandates participation in the E-Verify Program according to statutory regulations.

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