Senior Fiat Growth Strategist – Growth & Local Activation (Crypto Native)
Asia +1
Full time
Remote
Compensation is not specified
Role
Growth Hacker
Description
Binance, a leading global blockchain ecosystem, powers the world's largest cryptocurrency exchange with millions of users worldwide. Trusted for its security, transparency, speed, liquidity, and diverse digital asset offerings, Binance is committed to creating an inclusive financial ecosystem for global financial access.
About the Role
We are seeking a senior growth expert to join our Fiat team, focusing on driving user growth for fiat on/off-ramp products globally. This role involves optimizing growth strategies and funnels to enhance product exposure, increase user penetration, and drive regional growth.
Responsibilities
- Develop and implement growth strategies for fiat on/off-ramp products, including P2P, fiat channels, and partnerships.
- Create market-specific growth playbooks tailored to user behavior in different regions.
- Lead user acquisition campaigns across various channels, including SEO/SEM, social media, offline activations, and referral programs.
- Analyze user data to optimize conversion funnels and enhance user experience.
- Collaborate with Product, BD, and Payments teams for integrating local payment methods.
Qualifications
- Demonstrated experience in user acquisition, focused on volume-based growth models.
- Over 5 years of regional growth or marketing operations experience.
- In-depth knowledge of fiat payment systems and exchange mechanics.
- Strong cross-functional collaboration skills and risk mitigation abilities.
- Proficiency in English for effective communication with global stakeholders.
- Sharp analytical skills and data-driven decision-making capabilities.
Nice to Have
- Experience in leading regional growth initiatives in FinTech or Crypto companies.
- Successful track record in launching and scaling products in high-potential markets.
What You Bring to the Team
- Action-oriented with an execution-first mindset.
- Adaptability to global cultures and time zones.
- Ability to balance data and intuition in decision-making.
Why Binance
- Join a leading blockchain ecosystem shaping the future.
- Collaborate with top talent in a user-centric environment.
- Work on unique projects with autonomy in an innovative setting.
- Drive growth in a results-driven workplace with opportunities for career development.
- Competitive compensation package and benefits.
- Flexible work arrangements based on business needs.
Skills Required

Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified