Senior Marketing Manager (Kid's Toy)
Taipei, Taiwan
Full time
Office
Compensation is not specified
Role
Marketing Manager
Description
Overview
A vibrant startup specializing in children's toys is in search of an experienced Senior Marketing Manager to spearhead marketing endeavors and enhance business growth. This position entails a mix of strategic planning and hands-on implementation, requiring a profound grasp of digital marketing, customer behavior, and data analytics.
Responsibilities
- Develop comprehensive marketing strategies in line with business goals
- Create and manage annual marketing budgets
- Lead the development of marketing calendars and campaign timelines
- Supervise all digital marketing channels, including social media, email, and content marketing
- Manage relationships with digital marketing agencies and vendors
- Map and enhance the customer journey through every touchpoint
- Develop customized marketing campaigns for diverse customer segments
- Implement customer feedback loops to boost marketing efficiency
- Establish detailed marketing dashboards to track KPIs
- Conduct regular performance assessments and optimize campaigns
- Present results to stakeholders and the leadership team
Requirements
- Minimum 10 years of marketing experience, preferably in startup or high-growth settings, showcasing adaptability and success in fast-paced, evolving business landscapes with a demonstrated ability to scale marketing operations
- Extensive experience in B2C marketing, particularly within entertainment or education sectors
- Exceptional English communication skills, both written and verbal
- Capability to work autonomously and lead teams effectively
Skills Required

Nahclimited
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified