Senior Product Manager - Affiliate/Lifecycle

Binance is a prominent global blockchain ecosystem known for operating the world's largest cryptocurrency exchange, serving over 250 million individuals in more than 100 countries. Our core strengths lie in industry-leading security, transparent user fund management, rapid trading engine, deep liquidity, and a diverse range of digital asset products. Our offerings extend from trading and financial services to education, research, payments, institutional solutions, Web3 features, and more. By harnessing the potential of digital assets and blockchain technology, we aim to establish an inclusive financial environment that promotes economic freedom and enhances financial accessibility worldwide.

Responsibilities:

• Develop comprehensive strategies for international affiliate product development, implementation, and release in collaboration with global cross-functional teams.
• Conduct basic research and usability testing to identify the requirements of international teams.
• Integrate user research, market analysis, and customer feedback into product requirements to align affiliate products with customer needs.
• Collaborate with central marketing stakeholders and engineering teams to outline a roadmap for international affiliate projects.
• Customize landing pages and messaging for specific markets in coordination with central marketing to optimize affiliate marketing endeavors.
• Acquire deep insights into the crypto ecosystem to represent international capabilities effectively and address unique requirements.
• Devise solutions to tackle localization challenges for affiliate products at the back-end and customer-facing levels.
• Prioritize features, build consensus, and synchronize product schedules with a team of engineers, designers, and analysts to deliver top-notch affiliate experiences.
• Drive product decisions based on quantitative and qualitative data related to user behavior and experiments.
• Define success metrics and methodologies to track progress and ensure clarity regarding the team's objectives.

Requirements:

• Minimum 5 years of experience in product management or ownership, ideally in affiliate marketing or related fields.
• Strong understanding of user experience principles and platform UI best practices to ensure seamless affiliate experiences.
• Proficient in leveraging analytics, user research, and business cases to guide decision-making and enhance affiliate products.
• Efficient time management skills to handle multiple projects under strict deadlines and ensure timely delivery.
• Experienced in planning work for assigned workstreams to facilitate the smooth execution of affiliate initiatives.
• Previous experience with CRM/CMS product development, emphasizing on affiliate marketing tools and platforms.