SEO Automation Engineer, Global

Binance is a well-known global blockchain ecosystem that powers the largest cryptocurrency exchange in the world by trading volume and user registrations. Trusted by millions worldwide for its top-notch security, transparent fund management, fast trading engine, deep liquidity, and diverse digital asset offerings. Binance's services encompass trading, finance, education, research, payments, institutional services, Web3 features, and more. The company utilizes blockchain and digital assets to construct an inclusive financial system, promoting financial freedom and enhancing financial accessibility globally.

We are looking for an individual to join us as an SEO Automation Engineer. The ideal candidate will bring a software engineering mindset to the realm of organic search, focusing on designing, configuring, and deploying Python-based systems to automate the SEO process. This unique role necessitates building data pipelines, optimization tools, and workflows integrated with large-scale organic growth strategies across numerous pages.

Responsibilities:

• Develop automated SEO diagnostic systems using Python and BigQuery to analyze a large number of pages.
• Implement technical strategies for Generative Search through structured data and programmatic content signals.
• Build programmatic internal linking systems using SQL and graph-based logic for automated site architecture.
• Create workflows for automated content quality assessment utilizing LLM APIs to identify thin content and cannibalization.
• Develop and maintain custom SEO APIs and MCP servers for integrating external datasets with internal workflows.
• Utilize Python scripts for log file analysis, crawl-budget optimization, and rendering diagnostics at scale.
• Engineer SQL-heavy dashboards unifying organic traffic, conversion attribution, and competitive positioning.
• Deploy Schema.org elements and automated authorship systems within CI/CD pipelines.
• Implement algorithmic logic for keyword clustering and intent classification across multilingual datasets.
• Build SEO QA frameworks (indexability, hreflang, core web vitals validation) into the production pipeline.

Requirements:

• 5+ years of experience in Software Engineering or Data Engineering with hands-on SEO execution at scale.
• Proficiency in SQL, BigQuery, and Python programming for data analysis, API integrations, scraping, and orchestration.
• Deep understanding of LLM architectures, RAG systems, and prompt engineering for search-optimized workflows.
• Prior experience developing custom SEO automation tools and scripts fostering organic growth.
• Knowledge of NLP, semantic search, entity-based SEO, and knowledge graphs.
• Familiarity with cloud platforms and workflow orchestration tools for automated tasks.
• Expertise in managing enterprise SEO APIs like Google Search Console, Ahrefs, and DataForSEO.
• Technical proficiency in web technologies, JavaScript rendering, indexability diagnostics, and Core Web Vitals optimization.
• Ability to convert complex business requirements into technical specifications and code.
• Business-level fluency in English required; Mandarin proficiency is a strong plus.
• Previous experience in cryptocurrency or fintech industry preferred.

Why Binance:

• Shape the future with a leading blockchain ecosystem.
• Collaborate with talented professionals in a user-centric global environment.
• Work on unique projects with autonomy in an innovative setting.
• Flourish in a results-driven workplace with growth opportunities.
• Competitive salary and comprehensive benefits.
• Flexible work-from-home arrangement based on business needs.

Binance is dedicated to being an equal opportunity employer as we value diversity in our workforce. By applying, you agree to our Candidate Privacy Notice. Artificial intelligence tools may be used in parts of the hiring process to assist recruitment efforts. Final hiring decisions are made by humans. For data processing information, please contact us directly.