Sr. Paid Marketing Manager

Europe
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description

About the Company

At OKX, we are dedicated to shaping the future through technological advancements. Established in 2017, we are at the forefront of transforming world systems with our state-of-the-art digital asset exchange, Web3 portal, and blockchain ecosystems. By providing an array of diverse and sophisticated products, solutions, and trading tools, we are reshaping the financial landscape. Trusted by a user base exceeding 50 million individuals across 180 countries worldwide, OKX is empowering users to delve into the world of Web3. With a broad range of services and a strong commitment to innovation, we envision a future of financial inclusivity founded on blockchain technology and the possibilities of decentralized finance.

We foster a culture of innovation in our approach, work ethos, and product development. Additionally, we demonstrate social responsibility by actively engaging in and supporting various charitable initiatives, encouraging our employees to get involved as well. With a global team of over 3,000 employees, we are firm believers in the power of diversity and inclusion to drive long-term value creation for the industry. Join us in shaping the future!

Primary Responsibilities

  • Drive growth in paid traffic by identifying new media sources and paid advertising channels/agencies aligned with company objectives.
  • Optimize budget allocation, creative content, placements, and target audiences to achieve Return on Advertising Spend (ROAS)/Return on Investment (ROI) targets on social media platforms such as Twitter, Facebook, and Instagram.
  • Monitor channel Key Performance Indicators (KPIs) on a weekly, monthly, and quarterly basis to efficiently manage budget and resources.
  • Develop and implement campaigns for local markets, collaborating closely with market teams to promote region-specific initiatives.
  • Attend conferences and events to remain updated on market trends, foster industry relationships, and explore potential business partnerships and collaborations.

Key Requirements

  • Previous experience in media buying from performance marketing agencies, particularly in the fintech or financial sectors.
  • Proficient in setting up and optimizing app installation campaigns.
  • Proficiency in English is required, with Mandarin language skills considered a bonus.
  • Extensive network within the Crypto & Blockchain space and access to resources like agencies, communities, Key Opinion Leaders (KOLs), or influencers is advantageous.
  • Demonstrated success in paid advertising and performance marketing.
  • Positive attitude, excellent interpersonal and communication skills, strong analytical mindset, and results-driven approach.
  • Familiarity with tools like Appsflyer, Amplitude, and Tableau is beneficial.

Perks & Benefits

  • Competitive compensation package.
  • Learning and Development (L&D) programs and education subsidies to support professional growth.
  • Various team-building activities and company events.
  • More details to be shared during the application process!
Skills Required
Avatar
Okcoin
Company size
Not specified
Location
United States
Description
Not specified

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