VP Product Marketing

Status
New York, USA
Full time
Hybrid
Compensation is not specified
Role
Product Marketing Manager
Description

Company Overview

We are a leading SaaS provider specializing in technology solutions that help businesses enhance operational efficiency, streamline workflows, and foster growth. Our tailor-made platforms empower organizations to optimize their processes and maintain a competitive edge. Our mission is to assist our clients in achieving success by delivering scalable software solutions that cater to their specific requirements.

Job Summary and Responsibilities

Our company seeks a VP of Product Marketing to play a pivotal role in our Marketing, Product, and Commercial Teams. As VP of Product Marketing, you will collaborate closely with colleagues across Marketing, Product, Sales, and Engineering to define product strategies, target audiences, packaging, pricing, and sales tactics. Your responsibilities include understanding our target market and competition, articulating our value proposition, refining product messaging, and working with the Product team to enhance our offerings.

Key Responsibilities

  • Conduct in-depth research on buyers and users to create personas and Ideal Customer Profiles.
  • Gain expertise on competitors and differentiation to drive effective product positioning.
  • Collaborate with Product Management and Communications to develop compelling product messaging.
  • Lead the evolution of product strategy and roadmap by gathering feedback and conducting feedback sessions.
  • Evaluate the impact of product marketing initiatives on key metrics and recommend necessary improvements.
  • Work with Sales and Product Management teams on defining value propositions and pricing strategies.
  • Support sales channels by providing training, developing sales tools, and external collateral.
  • Act as a thought leader for the products externally through engaging with industry analysts and developing content strategy.
  • Develop marketing plans in coordination with the marketing team to drive customer retention and acquisition.

Required Experience

  • Minimum of 5 years of product marketing or product management experience with a focus on B2B tech or SaaS industry.
  • Strong presentation and writing skills with experience in engaging with customers and conducting market research.
  • Background in software development is preferred, along with a genuine passion for technology.
  • Excellent interpersonal and management skills to collaborate with internal and external stakeholders.
  • Data-driven mindset with proven ability in tracking ROI and making data-backed decisions.
  • Proficient in various modern marketing tools such as collaboration, CRM, automation, and analytics platforms.

Compensation

Offering a competitive salary range of $150,000 - $180,000 per year, along with a comprehensive benefits package including stock options via our Employee Equity Plan.

Diversity and Inclusion

Our company is committed to maintaining a diverse and inclusive workplace. We are proud to be an Affirmative Action and Equal Opportunity Employer, promoting a workplace free from discrimination based on protected characteristics.

Skills Required
Avatar
Genesis Global Trading
Company size
Not specified
Location
United States
Description
Not specified
Status

More Full-time Jobs

Show more

Influencer and Affiliate Marketing Specialist (Remote)

Full time
Remote
About us Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com. Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions. We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget! What you'll do Identify and establish partnerships with local KOLs, influencers, communities, and relevant projects to enhance the company’s presence in the local market and drive user acquisition and trading volume growth.Maintain strong, long-term relationships with KOLs and marketing partners to ensure sustainable collaboration.Oversee the implementation and performance of KOL marketing initiatives; track, analyze, and optimize results to maximize ROI and channel efficiency.Stay up-to-date with local industry trends, competitor strategies, and market dynamics, and take appropriate actions accordingly. What you'll need Diploma or Bachelor's degree in Business, Marketing, or a related field.Minimum of 2–3 years of relevant experience in a similar industry.Strong interpersonal skills with a proven ability to build and maintain professional relationships.Deep understanding of affiliate and influencer marketing within the industry.Excellent verbal and written communication skills.Fluency in English is required.Able to perform well under pressure with strong execution capabilities. Why Bitget? Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchangesWe are a global company with staff members from over 50 different countries and regionsWe are growing and looking for world-class ambitious talents to help us continue this journeyWe have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframeWe offer competitive salaries and benefitsBlockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it! 
3,000-6,000
Monthly
See details

KOL Business Development Manager (Crypto, Japanese Speaking)

Delhi, India
Delhi, India
Full time
Remote
About the Company
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development Manager (Japanese Speaking) to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Business level Japanese proficiency
- Experience in managing a team or managerial experience
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
 
333-500
Monthly
See details

Listing Business Development Manager (Crypto, Japanese Speaking)

Delhi, India
Delhi, India
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
Business level Japanese proficiency
Minimum 1 year of BD/sales experience in crypto/blockchain space
Familiar with cryptocurrency or blockchain technology
Experience in managing a team
Experience in crypto coins listing or general business development experience in the crypto industry
Capabilities of develop global customer relationships independently
Good relationship with team and cross functional communication skill
Ideal Candidate:
Have a good sense of cooperation and working with a team
Able to act independently and proactively
Experience in customer negotiation
29,167-43,167
Monthly
See details

Listing Business Development

City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
- Business level English
- Minimum 1 year of BD/sales experience in crypto/blockchain space
- Familiar with cryptocurrency or blockchain technology
- Capabilities of develop global customer relationships independently
- Good relationship with team and cross functional communication skill
- Fast learner, hard worker and team player
Ideal Candidate:
- Have a good sense of cooperation and working with a team
-Able to act independently and proactively
- Experience in customer negotiation
- Business level Japanese
3,500-4,000
Monthly
See details

Head of Product Marketing at Veridise, blockchain security company

Full time
Remote
We’re looking for a Head of Product Marketing to lead the marketing efforts for AuditHub, Veridise’s next-generation blockchain auditing platform.
In this role, you’ll take full ownership of AuditHub’s marketing strategy—from brand building and content creation to partnerships and campaign execution. You’ll collaborate with both internal engineers and external clients to develop compelling case studies, blog posts, and educational content that showcases AuditHub and its impact.
About the Role
This role combines strategic planning with hands-on execution. You should be capable of both crafting a long-term marketing strategy, and then executing it effectively. Prior marketing experience is essential, and a background in the blockchain space is preferred.
Key Responsibilities
Full ownership of the AuditHub marketing and growth strategy
Develop a comprehensive marketing strategy and go-to-market plan
Build AuditHub’s brand, presence, and positioning across the website, blog, and social media (we will create new website and open new socials for AuditHub in addition to Veridise accounts)
Collaborate with AuditHub engineers and clients to create case studies, tutorials, videos, and other high-value content
Launch and manage marketing campaigns and growth partnerships
Track and analyze campaign performance, turning insights into actionable improvements
Work closely with the business development team to generate qualified sales leads
Identify and secure speaking opportunities for both the AuditHub team and yourself
Coordinate conference presence in collaboration with Veridise’s marketing team
Build media relationships and manage PR outreach together with Veridise’s marketing team
Requirements:
4+ years of experience in marketing or communications role.
SaaS product marketing or B2B marketing experience
Demonstrated success in digital marketing and content creation
Excellent writing skills, including technical and product storytelling
Proven experience building end-to-end marketing funnels (awareness → conversion → retention).
Strong command of digital marketing tools, channels, and performance tracking
Fluent in English (written and spoken)
Willingness to learn the ropes of blockchain security
Bonus points (optional):
Experience with or deep interest in web3 and blockchain
Cybersecurity experience
Technical foundation in a STEM discipline
Soft skills:
Self-starter with a proactive and hands-on mindset
Comfortable working independently and remotely
Able to adapt quickly in a fast-evolving environment
Strong professional ethics
What we offer:
The chance to build and shape the marketing for a cutting-edge product from the ground up
An opportunity to work with world-class team of security professionals
Fully remote role with flexible hours
Competitive compensation
About AuditHub and Veridise
AuditHub is developed by Veridise. Veridise is a blockchain security company founded by a team of world-class researchers. We are passionate about bringing our state-of-the-art security research and software analysis tools to the fingertips of web3 developers.
Our security analysis tools are the best-in-class and build on years of academic research from our team. These automated tools augment human intelligence during our audits and help us cover edge cases and catch subtle vulnerabilities that were missed in previous audits.
We are trusted by many leading projects and ecosystems, including RISC Zero, Linea, the Ethereum Foundation, Succinct, Ankr, and others.
Only shortlisted candidates will be contacted.
Learn more and apply:
https://veridise.com/careers/
https://veridise.com/careers/head-of-product-marketing/
https://veridise.com/audithub/