Web3 Head of Marketing and Communications (Turkey-Remote)

İstanbul, Türkiye
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description

Responsibilities

  • Strategic Marketing Leadership: Develop and execute an impactful marketing strategy to enhance Token Metrics' position in the crypto analytics industry, fostering brand recognition and user engagement.
  • Product Marketing Innovation: Lead innovative marketing campaigns for new products, utilizing data-driven strategies for rapid market penetration and sustained user involvement.
  • Corporate Communications Excellence: Manage public relations and corporate communications activities, positioning Token Metrics as a prominent industry thought leader through media management, press releases, and mission articulation.
  • Brand Development and Positioning: Enhance the Token Metrics brand by establishing a unique identity that resonates within the crypto community, ensuring consistent messaging across all platforms.
  • Community Engagement and Growth: Engage and grow an active online community by implementing strategies that cultivate brand loyalty and advocacy within the crypto ecosystem.
  • Content Strategy Leadership: Supervise the creation and distribution of engaging content across various platforms, focusing on educational and brand-elevating material that aligns with marketing goals.
  • Cross-Functional Collaboration: Collaborate with product, engineering, and sales teams to align marketing strategies with product developments and sales initiatives effectively.
  • Team Development: Recruit and nurture a top-tier marketing team, fostering innovation, data-driven decision-making, and accountability among team members.

Requirements

  • Crypto Market Mastery: In-depth experience in the crypto or blockchain sector with a track record of successful marketing strategies that enhanced brand visibility and user acquisition.
  • Proven Marketing Leadership: Minimum 7 years of marketing experience, including at least 4 years in leadership roles within crypto, fintech, or related technologies, demonstrating the ability to inspire teams and execute visionary strategies.
  • Growth Hacking and Product Marketing Expertise: Successful history of launching crypto/SaaS products with creative growth strategies.
  • Corporate Communication and PR Skills: Proficient in managing corporate communications and media relations, with the ability to convey a compelling brand story.
  • Community Building Skills: Exceptional at engaging online communities, especially within the crypto industry.
  • Content Strategy and Development Savvy: Expertise in overseeing content creation, particularly on video and social media platforms, to engage the crypto audience effectively.
  • Educational Background: Bachelor's degree in Marketing, Business, Communications, or related fields; Master's degree or professional marketing/blockchain certifications are a plus.

About Token Metrics

Token Metrics assists crypto investors in constructing profitable portfolios through AI-based crypto indices, rankings, and price predictions.

Token Metrics serves a diverse range of customers, including retail investors, traders, and crypto fund managers across more than 50 countries.

Skills Required
Avatar
Token Metrics
Company size
Not specified
Location
United States
Description
Not specified

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