Web3 Head of Marketing and Communications (Vietnam-Remote)

Ho Chi Minh, Vietnam
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description

Token Metrics seeks an innovative leader to join our team as the Head of Marketing and Communications in the dynamic realm of Web3 technology. As the driving force behind our marketing strategy, you will lead initiatives to enhance our brand presence, engage with our community, and convey our vision of decentralization and blockchain technology. We are in search of a strategic thinker well-versed in traditional and emerging marketing channels, with a genuine passion for blockchain technology. If you are eager to shape the future of Web3, we look forward to your application.

Responsibilities

  • Strategic Marketing Leadership: Develop and execute a dynamic marketing strategy to propel Token Metrics as a prominent player in the crypto analytics industry, boosting brand awareness and user growth.
  • Product Marketing Innovation: Lead innovative marketing campaigns for new product launches, utilizing data-driven growth strategies for swift market penetration and sustainable engagement.
  • Corporate Communications Excellence: Direct public relations and corporate communications efforts to position Token Metrics as a thought leader. This includes managing media relations, crafting impactful press releases, and articulating the company's mission and achievements.
  • Brand Development and Positioning: Enhance the Token Metrics brand through the creation of a unique identity and narrative resonating with the crypto community. Ensure consistent communication across all channels.
  • Community Engagement and Growth: Cultivate an active online community leveraging key platforms in the crypto ecosystem. Implement engagement strategies to foster brand loyalty and advocacy.
  • Content Strategy Leadership: Supervise the development and distribution of enriching content across various platforms, emphasizing YouTube and Twitter/X, in alignment with strategic marketing goals. Prioritize educational and engaging content that uplifts the Token Metrics brand.
  • Cross-Functional Collaboration: Serve as a strategic partner to product, engineering, and sales teams, aligning marketing strategies to support product development and sales initiatives effectively.
  • Team Development: Establish and nurture a high-performing marketing team. Encourage creativity, foster innovation, promote data-driven decision-making, and ensure accountability within the team.

Requirements

  • Crypto Market Mastery: Demonstrable expertise and experience in the crypto or blockchain sector, with a successful track record of innovative marketing strategies that significantly enhance brand visibility and user acquisition.
  • Proven Marketing Leadership: With over 7 years of marketing experience, including at least 4 years in leadership roles within the crypto, fintech, or a related technology domain, showcasing the ability to inspire teams and execute visionary marketing strategies.
  • Growth Hacking and Product Marketing Expertise: Demonstrated success in launching crypto/SaaS products, displaying creativity in implementing growth strategies and tactics.
  • Corporate Communication and PR Skills: Strong background in managing corporate communication, adept at media relations, and capable of conveying a compelling brand narrative.
  • Community Building Skills: Exceptional talent in fostering and engaging with online communities, with substantial experience in the crypto sector.
  • Content Strategy and Development Proficiency: Experienced in overseeing content creation and strategy, particularly in video and social media, focusing on narratives that engage the crypto audience.
  • Educational Background: Hold a Bachelor's degree in Marketing, Business, Communications, or related fields. A Master's degree or professional marketing or blockchain certifications are advantageous.

About Token Metrics

Token Metrics assists crypto investors in constructing profitable portfolios using AI-based crypto indices, rankings, and price predictions.

Token Metrics serves a diverse clientele, comprising retail investors, traders, and crypto fund managers from over 50 countries.

Skills Required
Avatar
Token Metrics
Company size
Not specified
Location
United States
Description
We are a cryptocurrency investment research firm that uses AI and Machine learning along with our set of data scientists, quant traders, and crypto native research analysts to provide timely insights on more than 6,000 crypto and NFT projects.

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Policy & Regulatory Strategy Director, APAC

Sangrampur, IN
Sangrampur, IN
Full time
Remote
Circle operates within the financial technology sector, positioning itself at the forefront of the evolving internet of money. With a vision to enable seamless, cost-effective, and rapid transfer of value on a global scale, Circle leverages its innovative platform, including USDC, to facilitate enhanced payment processes, commerce activities, and market operations. Through its cutting-edge infrastructure, Circle empowers businesses, institutions, and developers to embrace the transformative potential of digital currencies, facilitating economic growth and broader financial inclusion opportunities.

What You Will Contribute To:

Circle places a high emphasis on transparency and resilience in all facets of its operations. The company's expansion into prominent global markets underlines its commitment to efficiency and promptness. Living by core company values such as Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity, Circle fosters a remote work culture that values collaboration, diversity, and innovation.

Responsibilities:

As a pivotal member of the strategic, global policy, and communications division, the Director of Policy & Regulatory Strategy at Circle will play a crucial role in collaborating with legal, compliance, finance, and other relevant teams. The primary focus will involve close engagement with key regulatory authorities in targeted markets to facilitate successful operational activities. Additionally, this role demands active involvement in promoting conducive regulatory environments worldwide and monitoring the evolving global landscape of digital currencies and blockchain-based payment systems.

Key Duties:

Develop strategic regulatory engagement plans aligned with company market expansion strategies.

Conduct pertinent regulatory assessments in target regions alongside legal and compliance counterparts.

Drive global market expansion initiatives in collaboration with partners and priority markets.

Formulate regulatory responses, feedback submissions, and engaging with external stakeholders.

Foster strategic alliances to collectively advance the regulatory agenda within the Web3 ecosystem.

Engage with various business units and cross-functional teams to enhance overall business performance.

Core Values to Uphold at Circle:

Multistakeholder - Dedication to customers, shareholders, employees, and the broader community.

Mindful - Respectful, attentive to details, and active listening.

Driven by Excellence - Relentless pursuit of excellence, commitment to customer success, and goal-oriented mindset.

High Integrity - Prioritization of honest communication and adherence to ethical and moral standards.

Qualifications:

Minimum 12 years of experience in legal, policy, regulatory matters within emerging technology and financial services sectors, including 5 years in managerial roles.

Possess strategic insights, industry relationships, and technical acumen at government and policymaking levels.

Demonstrated expertise in regulatory engagement within payment and financial services domains.

In-depth understanding of APAC policy, regulatory frameworks, and licensing requirements in digital currencies and blockchain space.

Proven track record in building and managing diverse teams across global locations to achieve desired outcomes.

Circle is an equal opportunity employer, committed to diversity and equality among employees. Discrimination based on race, religion, gender, age, or disability status is not tolerated at Circle. Additionally, Circle adheres to the E-Verify Program in specific locations as mandated by law.

Marketing Data Analyst

Austria +1
Austria +1
Full time
Office
Job Summary

We are a company dedicated to simplifying wealth creation. Established in 2014 in Vienna, Austria, our mission is to empower individuals to build their financial independence with confidence, offering a user-friendly platform for investing in various assets. Operating across Europe with headquarters in Austria, our team comprises diverse, innovative individuals who work collaboratively to provide financial solutions to over 4 million customers.

Position Overview

Join our team as a Marketing Strategy and Data Analyst at Bitpanda, where you will play a crucial role in supporting the Commercial Strategy and Operations team. Your responsibilities will involve data analysis for campaign planning, reporting on performance metrics, and project management.

Key Responsibilities

Analyze large datasets to extract marketing insights

Enhance customer understanding and product usage through data analysis

Collaborate effectively across different teams to drive data-driven marketing strategies

Develop interactive reports and dashboards to aid stakeholders

Utilize campaign performance data to inform future product launches and marketing campaigns

Qualifications

Previous experience in data analytics roles

Ability to convert complex data into actionable insights

Background in marketing analytics, consumer insights, or business analysis

Proficiency in data visualization tools like Tableau and Excel, strong SQL skills, familiarity with Snowflake

Strong attention to detail, proactive mindset, excellent analytical and problem-solving skills

Benefits

Hybrid working model with 60 Work From Anywhere days

Participation in the Bitpanda stock option plan

Competitive benefits programs reflecting a flexibility-first approach

Exclusive trading premiums on Bitpanda

Company-wide and team events, in-person and virtual

Bitpanda branded merchandise

Above all, this role offers the opportunity to advance and learn within Bitpanda's journey to becoming Europe's top investment platform.

Bitpanda is dedicated to creating an inclusive work environment based on trust and respect for all. We prioritize diversity and aim to build a team that represents a wide range of backgrounds and skills.

Product Manager - User Identity

Budapest, Hungary +2
Budapest, Hungary +2
Full time
Remote
without any links or hashtags:

At SwissBorg, we are revolutionizing wealth management by incorporating fun, fairness, and a strong community focus into our work. Our goal is to empower individuals worldwide to reach their financial aspirations. The SwissBorg mobile app has already made its mark in Europe with over 780,000 users and we are just beginning.

We are leading the charge in pioneering changes in the financial industry and invite you to join us in this transformation. As we expand, our primary focus is on developing innovative products and services that significantly enhance financial well-being and cultivate a better tomorrow.

If you are a Product Manager specializing in the User Identity Track, your role will be pivotal in improving the overall user experience. This position at SwissBorg is crucial, mainly concentrating on refining user interactions while ensuring these refinements comply with global regulatory standards.

What you might be responsible for:

Managing the entire user lifecycle, from onboarding to retention by implementing innovative processes and features that elevate engagement and user satisfaction.

Overseeing strategic compliance efforts by staying informed about financial regulations to ensure that user experience enhancements adhere to these rules.

Collaborating closely with different teams like Compliance, Marketing, Product Development, and Engineering to ensure a coordinated approach to product management that meets user needs and legal requirements.

Continually enhancing and refining the user experience through analytics and user feedback, driving innovations that align with present user demands and predict future trends and regulations.

Acting as the main point of contact for projects involving refining user interactions within regulatory frameworks by effectively communicating with all stakeholders for transparency and alignment.

What you'll bring to the table:

Proven expertise in Product Management, specifically in user-centric products within the fintech sector, showcasing a solid history of enhancing user satisfaction and engagement.

In-depth knowledge of global financial regulations with the ability to navigate them and utilize them for business growth and improving user experiences.

Strong analytical skills and strategic thinking to incorporate user feedback and analytics into product development while striking a balance between compliance requirements and user experience needs.

Leadership qualities in cross-functional environments, fostering collaboration to successfully complete projects.

A passion for crafting engaging user experiences and devising innovative solutions for challenging regulatory issues.

Reasons to apply:

Opportunity to contribute to shaping the company of your dreams

Opportunity to learn from experts in finance, engineering, AI, psychology, and business

CHSB bonus system based on meritocracy

Provision of a MacBook and advanced tech stack to support your work

Flexible working hours

25 vacation days along with local holidays

Annual team retreats providing excellent networking opportunities

Continuous learning and development prospects

At SwissBorg, we value diversity and believe that incorporating different perspectives and backgrounds leads to the best outcomes. We are committed to creating an inclusive culture that encourages openness and curiosity as we know diverse teams create superior products and ideas. We welcome applications from everyone and encourage open communication regarding any accommodations needed during the recruitment process.

Check out our blog for the latest updates and stay tuned for regular company news on our Careers Page, LinkedIn, and Twitter.

Growth Marketing Manager

Hong Kong
Hong Kong
Full time
Office
Overview

A dynamic company is in search of a driven Growth Marketing Manager to join their energetic team and enhance their brand to new heights. This role presents the chance to influence their growth trajectory by developing and executing marketing strategies that captivate audiences, increase user acquisition, and accelerate revenue growth. If you are a resourceful thinker, data enthusiast, and adept at digital marketing avenues, we invite you to play a role in revolutionizing our customer interactions and advancing our brand.

Responsibilities

Formulating and implementing the company's growth strategy and projects to drive top-of-funnel awareness, nurture customer connections, and convert interest

Managing the performance marketing team and agency to plan out yearly/monthly/weekly performance operations and campaigns across various channels such as Google, Meta, Affiliate, and marketplaces

Teaming up with Social, EDM, Product, and Design departments to kickstart growth initiatives

Working closely with UX and retail teams to optimize the customer journey and experience to boost conversion rates

Staying up-to-date on industry trends and upcoming opportunities, including evolving business models, new tools, products, and features

Leveraging analytic tools (e.g., Google Analytics) to consistently evaluate the impact of marketing spend and refine budget allocation among channels

Preparing reports to update company leadership on marketing initiatives and proposing strategies for enhancement

Requirements

At least 5 years of hands-on Performance Marketing experience driving eCommerce businesses globally (Experience and insights into growth in APAC and North American markets are highly preferred)

Proficient in managing Google ads, Meta ads, and Affiliate programs

Proven track record of business growth through Performance Marketing and/or other growth ventures in the past 5 years

Previous involvement in watch & jewellery, luxury, fashion, and tech sectors is advantageous

Fluency in both English and Mandarin

Senior Engineer - Web 3 Application - Wallet

Hong Kong
Hong Kong
Full time
Office
Company Overview

At OKX, we deeply believe in the transformative power of technology. Established in 2017, OKX stands out globally as a premier cryptocurrency spot and derivatives exchange. We are at the forefront of utilizing blockchain technology to revolutionize the financial sphere, offering a wide array of advanced products and solutions that cater to the evolving market demands. With over 20 million users across 180 regions worldwide, OKX is dedicated to providing an interactive platform that empowers individuals to engage with the crypto realm. In addition to our world-class DeFi exchange, OKX also boasts OKX Insights, a forward-thinking research division that stays ahead of industry trends. With a wide range of crypto services and a commitment to innovation, OKX aims to create a financial landscape supported by blockchain and DeFi capabilities. We prioritize our people just as much as we prioritize cutting-edge technology. Our culture values teamwork, adaptability, and integrity, ensuring a welcoming and inclusive environment where every team member can excel and thrive.

Role Summary

Responsibilities:

Lead the development of blockchain application layer business services such as web3 wallet, staking, and DeFi protocol design.

Conduct system performance optimizations and technical R&D to maintain high availability and reliability.

Utilize architecture expertise to identify optimization opportunities and enhance engineering efficiency.

Understand product requirements and execute functional and architectural design optimizations accordingly.

Qualifications:

Proficient in Java programming and possess a solid understanding of fundamental concepts like IO, multithreading, and collections, along with JVM principles.

Hold a Bachelor's degree or higher in computer science, software engineering, or related fields.

Skilled in mainstream development frameworks like SpringBoot and MyBatis.

Familiarity with databases such as MySQL, Redis, Elasticsearch, HBase, Kafka, or middleware.

Strong enthusiasm for technology, a broad perspective, a passion for learning, and ambition.

Previous experience in developing blockchain platform products, with knowledge of Bitcoin, Ethereum, or mainstream DeFi projects like MakerDao, Uniswap, Compound, Synthetix.

Preferred Qualifications:

Exposure to high-concurrency, high-availability, and high-performance project development is desirable.

Familiarity with blockchain technology and knowledge of BTC, ETH, Cosmos, Dot, or DeFi projects like MakerDao, Uniswap, Compound, Synthetix.

Excellent communication skills, project management experience is a plus.

Proficiency in at least one language among C++, Go, TypeScript.

Benefits & Perks

Competitive total compensation package.

Extensive insurance coverage for employees and their dependents.

Additional perks and benefits to be discussed during the selection process.