Associate/VP, Digital Marketing Manager

Who We Are:

At Galaxy, we are dedicated to developing products and services that facilitate global investment in economic progress. Our belief in the transformative potential of crypto and blockchain technologies drives our mission to enable value and ownership to flow freely in the global economy. Galaxy is a recognized leader in digital assets and blockchain technology, assisting institutions, startups, and individuals in navigating and accessing the crypto landscape. By offering tailored platform solutions designed for a digital-first ecosystem, we operate under three key business segments: Global Markets, Asset Management, and Digital Infrastructure Solutions. Our comprehensive offerings encompass trading, lending, advisory services, investment solutions, bitcoin mining, network validator services, and enterprise custodial technology development. Led by CEO and Founder Michael Novogratz, we foster a team of passionate crypto enthusiasts and experienced professionals envisioning the future of finance and Web3 technologies. With headquarters in New York City and a global presence spanning North America, Europe, and Asia.

What We Value:

We are a team of diverse innovators committed to accelerating global economic activity for investors and creators alike. Join us if you are motivated by a culture of innovation, high performance, transparent feedback, and a mission-focused approach to work.

• Soar for Excellence
• Opt for Effectiveness Through Selectivity
• Embrace Alignment While Maintaining Flexibility
• Foster Transparent Disagreements
• Encourage Independent Decision-Making
• Forge Exceptional Teams

Who You Are:

As a results-driven digital marketing professional, you are enthusiastic about multi-channel strategies and the impact of digital advancements on the economy. Your forward-thinking approach allows you to implement engaging campaigns, customer journeys, and automation techniques effectively. With a strong understanding of inbound marketing within the sales funnel, you excel at converting and qualifying leads. Leveraging your expertise, you stay abreast of industry best practices and emerging trends in pay-per-click ads and search engine optimization to optimize campaigns and drive marketing success.

What You’ll Do:

• Utilize your CRM expertise, particularly with Hubspot, to build and execute marketing campaigns and workflows
• Create engaging email campaigns, user journeys, and inbound workflows to enhance user experiences
• Develop and implement a robust SEO strategy to drive targeted organic traffic to online content
• Manage paid search, display, and re-marketing campaigns to generate leads and maximize ROI
• Continuously optimize PPC campaigns and enhance website performance and security
• Provide detailed monthly and quarterly reports, analyzing key performance indicators
• Collaborate with the Salesforce administrator and team to maintain data integrity for a reliable CRM source
• Develop and manage the annual digital marketing budget effectively

What We’re Looking For:

• Bachelor's degree or equivalent work experience
• Over 4 years of digital marketing experience
• Proficiency in email and paid marketing campaign management
• Experienced in Google Ads, Google Analytics, and PPC optimization tools
• Familiarity with HTML, PHP, CSS, and related standards
• High proficiency in HubSpot platform; expertise in Sales and Marketing Administration
• Knowledge of HubSpot/Salesforce integration
• Strong organizational skills and ability to collaborate with diverse teams and external contributors
• Excellent time management and project prioritization abilities

Bonus Points:

• Experience with AI tools and digital marketing trends
• Understanding of cryptocurrency and blockchain technologies
• Copywriting skills tailored to different audiences
• Knowledge of JSON, JavaScript, and relational databases
• Familiarity with HubSpot's API

What We Offer:

• Competitive salary and bonus package
• Comprehensive health benefits for employees and dependents
• Access to virtual coaching and counseling services
• Opportunities to learn about the Crypto industry
• Collaborative team environment with smart and driven colleagues
• Employee Resource Groups

Take the next step and join us in our mission to shape a new economic landscape.

Galaxy is committed to diversity and provides equal employment opportunities to employees and job applicants. Equal employment opportunities are extended to all individuals without regard to age, race, religion, gender, gender identity, sexual orientation, marital status, national origin, disability, military or veteran status, genetic information, or any other characteristic protected by law. If you require assistance due to a disability to submit the application or participate in an interview, please contact careers@galaxy.com.