Bigpay - User Growth Lead - Latam

Company Overview
Binance is an influential global blockchain ecosystem known for being the home to the largest cryptocurrency exchange by trading volume and user count, with trust from over 300 million individuals in 100+ countries. Offering top-notch security, transparent user funds, speedy trading engine, deep liquidity, and a wide range of digital asset products, Binance caters to diverse needs spanning trading, finance, education, research, payments, institutional services, Web3 features, and more. Their mission is to utilize digital assets and blockchain to construct a fair financial ecosystem that advances financial freedom and accessibility worldwide.

About the Job

Searching for a proactive, data-driven User Growth Lead to steer customer acquisition, engagement, and ecosystem development for Binance's BigPay platform, initially focusing on the LatAM market before expanding globally. This position delves into product, marketing, partnerships, and operations, shaping scalable strategies encompassing fintech, crypto payments, and platforms. The ideal candidate is savvy in both traditional growth strategies and the evolving landscape of fintech user behaviors, particularly in crypto payment and card adoption.

Responsibilities

• Craft and execute end-to-end growth strategies, emphasizing LatAM market, as well as scalable acquisition, activation, retention, and engagement tactics in fintech and platform realms.
• Identify novel growth avenues, untapped user profiles, and emerging market trends.
• Architect growth frameworks merging product-driven growth, ecosystem alliances, and campaign-focused acquisition.
• Collaborate closely with Product, Marketing, Data, and Business teams to harmonize growth objectives and roadmap implementation.
• Spearhead cross-functional growth endeavors engaging numerous stakeholders and regional teams.
• Organize and manage user growth campaigns, online/offline events, and ecosystem engagements.
• Innovate growth scenarios entwining e-commerce, fintech utility, and payment adoption.
• Design campaigns inspired by prospering fintech growth models like digital bank-style ecosystem/channel-based acquisition procedures.
• Establish data-centric KPIs including acquisition, activation, engagement, retention metrics, and employ data insights for campaign enhancement.
• Set up reporting frameworks and fine-tune growth funnels through continuous testing and iteration.
• Grasp fintech terrain embracing crypto payments, crypto cards, embedded finance, and digital banking ecosystems.
• Explore alliances and partnerships for accelerated user expansion and shape regional growth strategies with global scalability in mind.

Requirements:

• 5+ years of experience in user growth, growth marketing, product growth, or platform growth roles.
• Proficiency in user growth principles, lifecycle management, and acquisition conduits.
• Previous exposure to fintech, digital banking, crypto payments, crypto cards or similar financial setups.
• Track record in initiating and scaling growth initiatives bearing measurable outcomes.
• Strong analytical acumen utilizing data for informed decision-making.
• Capability to collaborate across Product, Marketing, Operations, and Business divisions.
• Forward-thinking attitude exploring non-traditional growth prospects and novel customer segments.
• Expertise in LatAM markets is advantageous.
• Project management finesse and execution abilities.
• Proficiency in platform ecosystem growth or e-commerce strategies.
• Familiarity with referral systems, partnership-driven growth, and community-focused acquisition.
• Experience in high-growth startups or fintech settings.
• Understanding of crypto/web3 user behaviors and payment systems is a plus.

Why Binance

• Join the premier blockchain ecosystem shaping the future.
• Collaborate with top-tier talent in a global, user-centered organization with a flat structure.
• Engage in dynamic projects independently within an innovative environment.
• Flourish in a performance-driven setting offering avenues for career growth and continuous learning.
• Competitive compensation alongside company benefits.
• Remote work arrangements based on business team needs.

Note:
Binance is dedicated to being an equal opportunity employer, emphasizing the fundamental role of diversity in their success.

Upon submitting an application, candidates acknowledge having read and agreeing to the Candidate Privacy Notice.

The recruitment process may involve AI tools for support but doesn't replace human judgment; all final hiring decisions are human-made. For more information regarding data processing, direct inquiries to Binance.