Brand Manager

Circle operates as a pioneering financial technology firm in the realm of the emerging internet of money. Our aim is to enable value to traverse the digital landscape akin to data – globally, swiftly, and at a reduced cost compared to traditional settlement systems. This innovative internet layer presents countless opportunities for payments, commerce, and markets, playing a significant role in boosting global economic prosperity and fostering inclusivity. With our infrastructure, notably USDC, a blockchain-based dollar, we empower businesses, institutions, and developers to leverage these advancements in the transformative intersection of money and technology.

What You'll Be Part Of

At Circle, we prioritize transparency and reliability across all aspects of our operations. Our expansions into some of the most robust jurisdictions worldwide demonstrate our commitment to steady and visible growth. As we evolve, speed and efficiency serve as key drivers for our achievements, underpinned by our core company values: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. In a remote work environment, Circlers work collaboratively, recognizing the strength that unity brings to team successes. We have fostered a flexible and diverse workplace where novel ideas are welcomed, and all individuals are valued stakeholders.

Responsibilities

Circle is in search of an experienced and motivated Brand Manager/Brand Specialist to join our Brand Strategy team. This role will involve shaping and developing brand messaging to boost awareness, familiarity, and affinity surrounding Circle brands and sub-brands, particularly targeted at emerging markets. The Senior Brand Manager should possess expertise in crafting brand strategies, messaging frameworks, and insights; a keen interest in emerging technologies or the financial technology/Web3 domain; and a fervor for establishing brands that challenge existing norms. This position will steer the growth of Circle’s brand by conducting research, interpreting data, building strategic frameworks, and collaborating with internal stakeholders (across Marketing, Product, and Business teams) to steer marketing efforts and executions. The ideal candidate should bring a background in establishing global or emerging brands in the technology sector, with a focus on pioneering, disruptive technologies.

Key Responsibilities

• Develop brand messaging frameworks for Circle brands and sub-brands, with an emphasis on global markets.
• Utilize regional insights and business goals to inform narratives and positioning, devising fresh messaging approaches that resonate with audience requirements.
• Analyze brands within the ecosystem and adjacent technological landscape to influence positioning strategies.
• Oversee the implementation of messaging, working with Marketing, Communications, Business, and Product teams to shape activations across various channels, target audiences, and touchpoints.
• Coordinate and contribute to the creation of marketing content spanning web, event, organic and paid social, and print/digital campaigns.
• Collaborate with Partner Marketing to steer partner brand initiations, focusing on pivotal strategic alliances.
• Liaise with Integrated Campaigns to ensure consistent brand representation across all campaign activities, covering all stages of the customer journey.
• Collaborate with Influencer Marketing to enhance brand visibility and target global audiences effectively.
• Integrate partner insights, campaign audiences, and content creator inputs to guide future brand strategies.
• Partner with the Creative Lab to steer brand expression, ensuring coherence and clarity, while elevating purpose and forging meaningful connections with audiences.

Qualifications

• Bring to the role 7-10 years' experience in Brand Strategy, Integrated Marketing, and/or Product Marketing, with a focus on messaging and establishing global technology brands.
• Demonstrated track record of creating and executing successful brand strategies that drive growth.
• Exceptional writing proficiency, adept at tailoring messages and tone for various audiences (B2B and B2C), accompanied by experience in data-backed strategies, insights application, brand growth measurement, and internal report creation.
• Proven ability to foster positive collaborations with Creative teams, contribute to producing impactful, cutting-edge work.
• Strong interpersonal communication skills and collaborative spirit, exhibiting a team-focused approach and a willingness to tackle tasks of any magnitude.
• Demonstrated familiarity with or enthusiasm for the Web3/digital currency space, additional agency experience preferred.
• Passion for embracing new technologies and readiness to adapt to evolving landscapes.

Additional Information

This position is open to day-one PERM sponsorship for eligible candidates. Circle promotes a non-discriminative work environment and prizes diversity, refraining from biases based on race, religion, nationality, gender, age, marital status, veteran standing, or disability status. Additionally, Circle partakes in the E-Verify Program where required.

Compensation

• Base Pay Range: $130,000 - $170,000
• Annual Bonus Target: 15%
• Other Benefits: Equity, Medical, Dental, Vision, 401(k), 10 paid sick leave days annually, and 11 paid holidays in the U.S.